The path to Porochista Khakpour’s memoir “Sick” was not easy. The book, about her long battle with Lyme disease, was delayed after she was in a car crash that left her with a brain injury – and then a Lyme relapse. After these events, she decided to change the focus of what she calls a “miracle... Continue reading at 'Los Angeles Times'
[ Los Angeles Times | 2018-06-22 00:00:00 UTC ]
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Chief marketing officers are sick of publishers making far-out claims about how great their ads perform, according to Nielsen Chief Operating Officer Steve Hasker.In what could be the line of Advertising Week, Mr. Hasker told a room full of digital marketers: "Let me give you one truth. If you... Continue reading at Advertising Age
[ Advertising Age | 2016-09-29 00:00:00 UTC ]
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When Josh Spencer opened The Last Bookstore in downtown Los Angeles, he thought it was going to fail within three years due to the declining state of the book industry. That’s why he chose the boldly ironic name. But The Last Bookstore has thrived. In this documentary from Chad Howitt, Welcome... Continue reading at Slate
[ Slate | 2016-09-02 00:00:00 UTC ]
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Even though sponsored content has grown into an essential revenue source for major publishers, many of them are having trouble attracting repeat business, with industry-wide renewal rates hovering around 20 percent. The reasons include a surge in supply as more publishers enter the market, more... Continue reading at Digiday
[ Digiday | 2016-08-15 00:00:00 UTC ]
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Two days after Facebook came out with its first major crackdown on ad blocking, popular app AdBlock Plus says the social network's ads can still be wiped out. On Tuesday, Facebook said it was reworking its software that loads ads so blockers can't remove sponsored posts or videos. Today,... Continue reading at AdWeek
[ AdWeek | 2016-08-12 00:00:00 UTC ]
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Representing translation rights for contemporary Polish literature and co-owning a publishing house, Magdalena Dębowska worries that readership in Poland 'is at an historic low.' The post ‘Bookstores Struggle To Survive’: Poland’s Magdalena Dębowska appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-08-10 00:00:00 UTC ]
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Bloomsbury is set to celebrate 20 years of Harry Potter with a year-long campaign, including special anniversary publishing and new projects with key partners. Continue reading at The Bookseller
[ The Bookseller | 2016-08-09 00:00:00 UTC ]
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Gavin Eugene Long, the 29-year-old ex-Marine who shot six police officers in Baton Rouge, La., on Sunday, killing three, wrote and self-published three books under the name Cosmo Setepenra, which he also used in online forums. The books are a combination of New Age-style jargon, pseudoscience,... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-07-19 00:00:00 UTC ]
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Long Beach Poly and Corona Centennial cruised to quarterfinal victories on Wednesday in the Fairfax basketball tournament and will meet on Friday at 6 p.m. in one semifinal game. Poly defeated Crespi, 68-27. The Celts played without three starters. Zafir Williams scored 18 points for the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-06-30 00:00:00 UTC ]
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Premium publisher programmatic alliances have become a go-to move in Europe. The attraction for publishers is that they offer fraud-free, brand-safe environments at scale, and protect the yields of the partner publishers. Yet they can be a nightmare to pull off. The AOP's own alliance hasn't... Continue reading at Digiday
[ Digiday | 2016-06-20 00:00:00 UTC ]
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Remember the days when getting an author in the New York Times, on the Today show, Oprah, or, for us old-timers, Carson practically guaranteed a spot on the bestseller list? Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-05-12 00:00:00 UTC ]
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Leadership shuffle sees Long replace Eric Danetz; Jorg Strattman promoted to associate publisher. The post Meredith Long Named Group Publisher of Time, Fortune, and Money appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2016-04-12 00:00:00 UTC ]
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Specs Steve Hasker Current gig Global president and COO, Nielsen Previous gig Global president, Nielsen Age 46 Adweek: What are you tackling in the new position? Steve Hasker: Two things. One is the translation of total audience [measurement], which is now implemented into the new state of... Continue reading at AdWeek
[ AdWeek | 2016-03-22 00:00:00 UTC ]
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Anthony Bourdain, the celebrity chef turned TV show host, believes there's untapped potential with digital media to dive deeper into food and travel stories. During a South by Southwest Interactive keynote moderated by Nathan Thornburgh, chief editor and publisher at Roads & Kingdoms,... Continue reading at AdWeek
[ AdWeek | 2016-03-14 00:00:00 UTC ]
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The Financial Times is focussing on long-form documentary style video content, and short-form platform specific clips, according to Kayode Josiah, head of commercial development, video and audio. The FT has most recently hired a platform-specific video content creator, and since its Facebook... Continue reading at Digiday
[ Digiday | 2016-02-28 00:00:00 UTC ]
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Houghton Mifflin Harcourt is donating $15,000 to Water for South Sudan to mark the impact of the million-selling 'A Long Walk to Water.' The post Houghton Honors ‘A Long Walk’ With South Sudan Donation appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-07 00:00:00 UTC ]
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#1000BlackGirlBooks is a project headed by an 11-year-old in Philadelphia who wants to promote diversity in children's books. The post ‘Sick of Reading about White Boys and Dogs,’ 11-Year-Old Launches #1000BlackGirlBooks appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-01-29 00:00:00 UTC ]
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Brands are going long on Snapchat—at least with video. After beginning to test the first "swipe to view" video ad with Activision's Call of Duty in November, a series of brands are now experimenting with ads that promote clips longer than 10 seconds. On Wednesday, three entertainment... Continue reading at AdWeek
[ AdWeek | 2016-01-29 00:00:00 UTC ]
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Earning a living as a writer is as likely as winning the lottery. Instead of writing books and persuading others to buy them, find out what people want to write, then do it for themPhilip Pullman: professional writers set to become ‘an endangered species’ due to low wagesI left school with a... Continue reading at The Guardian
[ The Guardian | 2016-01-06 00:00:00 UTC ]
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Two weeks have passed since the government in Bangladesh blocked access to Facebook, WhatsApp, Viber, and other social media sites. In Dhaka, some people have crowded into hotel lobbies to access private networks, while others are gaining access thro ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-12-03 00:00:00 UTC ]
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The Society of Authors reveals 2015 saw the highest number of applications for financial assistance, with more well-known authors beginning to ask for helpA record number of struggling authors applied for emergency financial assistance in 2015, the Society of Authors has revealed, with... Continue reading at The Guardian
[ The Guardian | 2015-12-03 00:00:00 UTC ]
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