Please Stop Trying To “Empower” Women With Cutesy Titles

If you’ve been reading about recent troubles at Thinx or last year’s shakeup at Nasty Gal, you’ve likely seen reference to a new job title: the “SHE-EO.” How is a SHE-EO different than a CEO, you might wonder? Does she have a specially bedazzled pink office filled with scented candles? Is she super in touch with her emotions? Or maybe her speech is riddled with vocal fry and up-speak? Nope, turns out a SHE-EO is actually exactly the same as a CEO, except the person holding the job just happens to be—wait for it—a woman. Similarly, a “girlboss” is not in fact a small child who has been put in charge of a tea party, but an adult professional who hires and manages other adults. (The term was popularized by Sophia Amoruso who wrote a best-selling book and produced a Netflix series of the same name). And in case you were wondering, a “momtrepreneur,” also is just an entrepreneur who happens to be a mother. Her business may or may not have to do with parenting or children but you’ll be hard-pressed to find her “dadtrepreneur” counterpart; likely because being a man means he doesn’t need a qualifier on his job title. He can just manage, lead, or create and let his work speak for itself. Yes, many of these terms have been created by women and are used with the best of intentions, but they are doing women and the cause of equality more harm than good. Here’s why. We rarely use this kind of special (and sometimes infantilizing) language for other under-represented groups, and in... Continue reading at 'Fast Company'

[ Fast Company | 2017-04-12 00:00:00 UTC ]
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