If you visit Playboy.com between now and St. Patrick's Day (March 17), you'll see ads for Tullamore D.E.W., the blended Irish whiskey. Then, if you jump onto Instagram, you'll be retargeted with a 30-second video commercial from the same marketer. Such retargeting isn't at all new, but how it's being orchestrated seems to be. When Playboy's sales reps inked Tullamore D.E.W. for the brand's second straight St. Patty's Day campaign on the lifestyle magazine's properties, they included an Instagram extension for the first time. After the deal was in place, they bought Instagram inventory for the whiskey's video that's appearing under the Playboy banner. (See image to the right.) So, the ads are simultaneously for the publisher and marketer client, though the promos clearly feature Tullamore D.E.W. more prominently. It's an intriguing work-around that allows Playboy to offer marketers more reach and a richer portfolio. "We are taking advantage of technology to automate the extension of our campaigns onto multiple platforms," said Phillip Morelock, Playboy's chief digital officer. "We have a pretty rich ad-tech stack here." Indeed, Morelock and his team didn't employ a media-buying agency for the Instagram ads thanks to the in-house system its built up in recent years. In fact, they began offering brands the same kind of campaign extensions on Facebook in 2015. (Tullamore D.E.W.'s spot is also currently appearing via Playboy's ads on Facebook.) And you can look for... Continue reading at 'AdWeek'
[ AdWeek | 2016-03-08 00:00:00 UTC ]
News tagged with:
#months ahead
#native advertising
#social giant
#social platform
As companies around the country roll out plans to honor May as Asian American, Native Hawaiian and Pacific Islander Heritage Month, a new report out Wednesday suggests members of those communities are paying more attention than ever to representation Continue reading at ABC News
[ ABC News | 2024-05-01 18:38:04 UTC ]
More news stories like this | News stories tagged with:
#asian american
#nielsen
Grammy Award-winning artist Tasha Cobbs Leonard recounts how God’s strength has fueled her through triumphs and trials, 'Duck Dynasty' star Willie Robertson shares ways Christians can discuss their faith without preaching, and more new religion books publishing in May. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-29 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#duck dynasty
#books publishing
Consumer electronics retailer Best Buy and digital publisher CNET are teaming up to create a new retail media model, the companies said Thursday. The electronics retailer and the publisher are combining their ad inventory, allowing advertisers to buy across Best Buy Ads'... Continue reading at AdWeek
[ AdWeek | 2024-04-25 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad inventory
#digital publisher
Good performances at its English-language divisions, including a 3% gain at Hachette Book Group, helped to increase first-quarter sales at Lagardère Publishing to €576 million, a 1.1% gain over 2023. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-25 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#lagardre publishing
#lagardère
#hachette book
This year’s winner was nominated for the award an impressive eight times and praised for her encyclopedic knowledge, intelligence, curiosity, and diligence. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
More news stories like this | News stories tagged with:
The Penguin Random House district sales manager, who handles indie bookstores from Pennsylvania through North Carolina, is celebrated for her personal touch. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#north carolina
#personal touch
#penguin random house
The Ingram sales rep “represents a dizzying array of imprints” and is “a tireless partner in smoothing hitches in the supply chain,” according to one bookseller partner. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#supply chain
#bookseller
Sales fell at 69% of responding retailers in 2023 compared with 2022, with sales of new comics periodicals down at 73% of responding comic shops and graphic novel sales down at 65%. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-17 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales fell
#comics shops
#comics periodicals
#graphic novel
Isgrigg, a sales rep at Hachette whose territory comprises Maryland, Virginia, the Carolinas, and Washington, D.C., has been a nominee for the award for two years running. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales rep
#years running
#hachette
The growth of English-language book sales in continental Europe is on the rise, fueled by interest generated on TikTok and fed in large part by Amazon. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-16 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#continental europe
#large part
The sales rep at Macmillan, which distributes Entangled Publishing, deserves a good deal of credit for that press's prominence in the marketplace in a year of record-breaking growth. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-15 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#sales rep
#good deal
#record-breaking growth
Rakuten has a trio of new Kobo ereaders, including the company’s first two with color displays. On Wednesday, the company revealed the $220 Kobo Libra Colour and $150 Clara Colour alongside the monochrome $130 Clara BW. You can preorder them today, ahead of their April 30 launch. The Kobo Libra... Continue reading at Engadget
[ Engadget | 2024-04-10 04:01:53 UTC ]
More news stories like this | News stories tagged with:
#front light
#ebooks
Led by books by Sarah J. Maas and Rebecca Yarros, fiction sales were up in the first quarter this year, but nonfiction declines resulted in a 1.7% drop in total unit sales of print books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-09 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#print books
#rebecca yarros
#fiction sales
#print book
James has co-written a spin-off of The Twits with Chris Smith, while a short story collection, Charlie and the Christmas Factory, will be published in OctoberThe Twits and Matilda are among the much-loved Roald Dahl characters set to appear in brand new stories inspired by the late British... Continue reading at The Guardian
[ The Guardian | 2024-04-05 13:47:01 UTC ]
More news stories like this | News stories tagged with:
#greg james
#adam kay
#konnie huq
#chris smith
#stories inspired
#stories written
#publishing director
The genre has departed from classic themes, with new books dealing with war, politics and powerlessness – and sales have risen 54% year-on-yearHorror fiction is having a moment, according to data showing 2023 was a record-breaking year for book sales in the genre.Between 2022 and 2023, sales of... Continue reading at The Guardian
[ The Guardian | 2024-04-04 13:22:32 UTC ]
More news stories like this | News stories tagged with:
#book sales
#record-breaking year
#biggest year
#nielsen
Sales of religious books at companies that report results to the Association of American Publishers’ StatShot program rose 7.8% last year over 2022, hitting $819.7 million. It was the largest increase among all publishing categories. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-02 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#religious books
#report results
#american publishers
#publishing categories
#religion book