Playboy showed off its new, fully-clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my career," said CEO Scott Flanders kicking off the 30-minute presentation. He added that Playboy won't look too different: The men's magazine still features its Playmates, whom Flanders called the "single best brand ambassadors." The iconic 63-year-old lad mag is doubling down on its transition into a millennial male lifestyle publisher in the vein of Esquire or GQ. "At our core, we're for men that are interested in women and who want to be interesting to women," Playboy's Chief Digital Officer, Phillip Morelock, told Adweek prior to the NewFronts presentation. And, like most publishers these days, that includes a heavy push into video. Playboy's inaugural original video slate is broken up into five verticals: Lifestyle, Documentaries, Food and Spirits, Gaming, and Scripted Comedy. Designer and Wes Anderson collaborator Waris Ahluwalia—who emceed the event today—will host a dinner party series. The first episode features Natasha Lyonne, Horatio Sanz, Sonic Youth's Kim Gordon and filmmaker Liz Goldwyn. There will also be a behind-the-scenes series, The Life of Playboy, about the editing process of the magazine's lifestyle section. Though Morelock said Playboy won't wade too far into virtual reality, it will have one show, Tech 360, in which tech blogger Jon... Continue reading at 'AdWeek'
[ AdWeek | 2016-05-13 00:00:00 UTC ]
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J.K. Rowling will write the screenplay for a film adaptation of the Potter book 'Fantastic Beasts and Where to Find Them' and the movie will center on the adventures of textbook author Newt Scamander. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-09-13 00:00:00 UTC ]
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Superstar chef Jamie Oliver's new cookbook, Save with Jamie (Michael Joseph), was comfortably... Continue reading at The Bookseller
[ The Bookseller | 2013-09-10 00:00:00 UTC ]
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Nearly everyone who's purchased one the 10 million-plus Roombas sold around the world has inevitably asked the same question: whatever happened to Rosie? For all its charms, iRobot's hockey puck-like floor cleaner will never compare to the Jetsons' sass-talking maid. We're living in an age of... Continue reading at Engadget
[ Engadget | 2013-09-07 00:00:00 UTC ]
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Alexie, author of books including 'The Absolutely True Diary of a Part-Time Indian,' wrote a letter urging his fellow writers to handsell their books on the Saturday after Thanksgiving. 'The most important thing is that we’ll all be helping Independent bookstores, and God knows they’ve helped us... Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-09-06 00:00:00 UTC ]
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In the early 2000s, while working as a producer at ABC’s 20/20, Bill McGowan put together a branding video for a dot-com entrepreneur. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-08-30 00:00:00 UTC ]
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Edinburgh's international book festival is getting Stripped and ready with a strand devoted to comic books. Continue reading at BBC World
[ BBC World | 2013-08-23 00:00:00 UTC ]
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With the rapid increase in self-published books around the world, major publishing houses are having to find new ways to maintain their market share. Continue reading at BBC World
[ BBC World | 2013-08-23 00:00:00 UTC ]
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With many more authors appealing direct to the public by releasing their novels themselves over the internet, are any of them able to make money? Continue reading at BBC World
[ BBC World | 2013-08-22 00:00:00 UTC ]
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The internet and new technology is making a dream of being an author a reality for many writers. Online self-publishing - bypassing agents and publishing houses is now a fast-growing sector. Continue reading at BBC World
[ BBC World | 2013-08-21 00:00:00 UTC ]
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Ron Burgundy will be the name behind a book titled 'Let Me Off at the Top: My Classy Life and Other Musings.' Ron Burgundy is Will Ferrell's alter ego in the 2004 film 'Anchorman: The Legend of Ron Burgundy.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-15 00:00:00 UTC ]
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'A Celebration of Harry Potter' is scheduled for this January. Will it include a look at the new portion of the 'Wizarding World' park? Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-08-14 00:00:00 UTC ]
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Time Inc. invested heavily in video initiatives under Laura Lang, but even as the company prepares to transfer leadership to new CEO Joe Ripp, the medium remains a priority. Continue reading at Folio Magazine
[ Folio Magazine | 2013-08-13 00:00:00 UTC ]
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The Edinburgh Book Festival, which is celebrating 30 years, is the "largest and best respected literary festival in the world", according to its director. Continue reading at BBC News
[ BBC News | 2013-08-10 00:00:00 UTC ]
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Who could resist Exploring Space With a Camera? Or Rockets and People, the autobiography of rocket designer Boris Chertok? Continue reading at The Atlantic
[ The Atlantic | 2013-08-08 00:00:00 UTC ]
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While the media industry reels from the news that Jeff Bezos purchasing the Washington Post, it's still anyone's guess as to what the Amazon founder plans to do with the paper. An even more intriguing question is, will Amazon and the Post even mingle? Or steer clear of each other? Bezos, it's... Continue reading at AdWeek
[ AdWeek | 2013-08-07 00:00:00 UTC ]
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Publishers need to work more closely with academic libraries in developing countries, a report by... Continue reading at The Bookseller
[ The Bookseller | 2013-08-06 00:00:00 UTC ]
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Author Ben Wilson talks to the BBC's Nick Higham about his book charting the British Navy's history Continue reading at BBC News
[ BBC News | 2013-07-31 00:00:00 UTC ]
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South Korea's Paju Bookcity is unique in the world: home to some 200 publishing companies and 10,000 publishing professionals, mere miles from the North Korea border. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-30 00:00:00 UTC ]
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As the nation's geeks and nerds pack away their spandex and cardboard cosplay costumes (until October's New York Comic-Con of course) staff writer and office comic book aficionado Sam Thielman explains who should be TV's next smash hit superheroes. Continue reading at AdWeek
[ AdWeek | 2013-07-25 00:00:00 UTC ]
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The Bookshop Band write songs inspired by the books of visiting authors like The Unlikely Pilgrimage of Harold Fry's Rachel Joyce. Continue reading at BBC News
[ BBC News | 2013-07-22 00:00:00 UTC ]
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