Playboy Celebrates 'Safe for Work' Transition With a Massive Push Into Original Video

Playboy showed off its new, fully-clothed self during its first-ever NewFronts presentation Friday afternoon at New York's Skylight Modern. "This is the most exciting and complex brand transformation of my career," said CEO Scott Flanders kicking off the 30-minute presentation. He added that Playboy won't look too different: The men's magazine still features its Playmates, whom Flanders called the "single best brand ambassadors." The iconic 63-year-old lad mag is doubling down on its transition into a millennial male lifestyle publisher in the vein of Esquire or GQ. "At our core, we're for men that are interested in women and who want to be interesting to women," Playboy's Chief Digital Officer, Phillip Morelock, told Adweek prior to the NewFronts presentation. And, like most publishers these days, that includes a heavy push into video. Playboy's inaugural original video slate is broken up into five verticals: Lifestyle, Documentaries, Food and Spirits, Gaming, and Scripted Comedy. Designer and Wes Anderson collaborator Waris Ahluwalia—who emceed the event today—will host a dinner party series. The first episode features Natasha Lyonne, Horatio Sanz, Sonic Youth's Kim Gordon and filmmaker Liz Goldwyn. There will also be a behind-the-scenes series, The Life of Playboy, about the editing process of the magazine's lifestyle section. Though Morelock said Playboy won't wade too far into virtual reality, it will have one show, Tech 360, in which tech blogger Jon... Continue reading at 'AdWeek'

[ AdWeek | 2016-05-13 00:00:00 UTC ]
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Marcus Sedgwick, celebrated children’s author, dies aged 54

Tributes have flooded in for the much-loved writer, who wrote more than 40 books for children and adults including the recent Be the Change handbooksAuthor Marcus Sedgwick, who wrote more than 40 books for children and adults, has died aged 54. His literary agency RCW has confirmed his death,... Continue reading at The Guardian

[ The Guardian | 2022-11-17 13:02:14 UTC ]
More news stories like this | News stories tagged with: #celebrated children #guardian children #much-loved writer #carnegie medal #fiction prize #literary agency


The original 1997 'Berserk' anime is coming to Netflix on December 1st

Berserk, the long-running manga that married fantasy and, well, violence, is coming back to the small screen. The original 25-episode 1997 anime series based on the manga and directed by Naohito Takahashi is coming to Netflix on December 1st, according to ComicBook.com.As is clear from the... Continue reading at Engadget

[ Engadget | 2022-11-14 11:27:38 UTC ]
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Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
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After Massive July Layoff, Callisto Media Cuts Staff Further

After a large job cut in mid-July, Callisto Media made another significant staff reduction on Monday in a move to cut costs during an uncertain economic climate. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-25 04:00:00 UTC ]
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Jamie Oliver and Geri Halliwell-Horner become the latest celebrities to announce children’s books

Publishers have faced criticism for producing books considered ‘an easy sell’ Chef Jamie Oliver and former Spice Girl Geri Halliwell-Horner have become the latest celebrities to announce new children’s books, with experts saying there is no sign the celebrity-authored children’s book trend will... Continue reading at The Guardian

[ The Guardian | 2022-10-21 10:05:05 UTC ]
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Amazon Prime Video will stream NFL Black Friday games starting in 2023

Amazon doesn't want to limit itself to streaming football games on Thursday nights. The internet giant has struck a deal with the NFL for Prime Video to livestream a yearly match on Black Friday, the day after American Thanksgiving. The first game airs November 24th, 2023 at about 3PM Eastern,... Continue reading at Engadget

[ Engadget | 2022-10-19 21:10:50 UTC ]
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Transition to Open Access: Tackling Complexity and Building Trust

In a Copyright Clearance Center discussion, two scholarly publishing experts share experiences with open access transformation. (Sponsored) The post Transition to Open Access: Tackling Complexity and Building Trust appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-10-19 10:52:04 UTC ]
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A proposed Russian “LGBQT Propaganda” bill would ban work by Dostoevsky and Bulgakov.

Russian publishers—specifically, an organization called the Russian Book Union (RKC)—are concerned that a new “LGBQT Propaganda” bill could lead to the banning of Russian classics by the likes of Dostoevsky and Bulgakov. According to independent Russian news organization Meduza: …the RKC says... Continue reading at Literrary Hub

[ Literrary Hub | 2022-10-17 14:18:07 UTC ]
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How Mobile Webcomics Are Working to Save Reading

The webcomics category is exploding in growth—and it’s only going to get bigger. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-14 04:00:00 UTC ]
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Hachette Book Group Works to Diversify Slate of Authors

Hachette Book Group took another step toward bringing more BIPOC writers to the table in an equitable way by cohosting a Hurston/Wright Writers Week Workshop retreat for the first time this summer. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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NYCC 2022: Comics Navigate Massive Growth, Supply Chain Disruptions

Massive increases in graphic novel sales despite supply chain disruptions, the growing popularity of mobile webcomics, and recent changes in comic shop distribution, were among the trends discussed at ICv2’s Insider Talks, which returned to the Javits Center to open this year's New York Comic Con. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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The best video streaming services in 2022

The number of video streaming services available has increased dramatically over the past few years as everyone decides they want a piece of the pie. The days when Netflix was your only option are long gone now, and while that’s great for all of us itching to discover our next favorite TV show,... Continue reading at Engadget

[ Engadget | 2022-10-06 13:15:17 UTC ]
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MPIBA 2022: A Rocky Mountain & Plains Bookseller Celebration in Denver

The Mountains & Plains Independent Booksellers Association's annual gathering in Denver, renowned for being a high energy show, was an especially exuberant affair this year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-03 04:00:00 UTC ]
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Sephora, SheaMoisture, Stitch Fix, Ritz-Carlton back Hearst Magazines’ ‘Celebrate Black’ event

The second annual edition of the conference, slated for Oct. 18-20, will add in-person elements to its largely streaming format. Continue reading at Advertising Age

[ Advertising Age | 2022-09-27 15:00:48 UTC ]
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Hilary Mantel, celebrated author of Wolf Hall, dies aged 70

‘She saw and felt things us ordinary mortals missed,’ her agent says of Booker prize-winning author who died on Thursday• Hilary Mantel remembered: ‘She was the queen of literature’• ‘The pen is in our hands. A happy ending is ours to write’: Hilary Mantel in her own wordsThe Booker... Continue reading at The Guardian

[ The Guardian | 2022-09-23 11:29:23 UTC ]
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Macmillan Announces Changes as CEO Transition Continues

Jon Yaged, who will officially succeed Don Weisberg as CEO of Macmillan Publishers US later this year, will take over day-to-day responsibilities for running the company, effective today, along with other changes among executive personnel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-22 04:00:00 UTC ]
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In the 1990s, the GOP got a hard push to the right

Pat Buchanan, Newt Gingrich, Rush Limbaugh and other figures extolled Ronald Reagan but led the Republican Party away from his principles, Nicole Hemmer argues. Continue reading at The Washington Post

[ The Washington Post | 2022-09-16 10:00:14 UTC ]
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Anne Heche was working on another memoir before she died. It hits shelves next year

Anne Heche died in August of injuries she sustained from a fiery car crash. She published her first memoir, "Call Me Crazy," in 2001. Continue reading at Los Angeles Times

[ Los Angeles Times | 2022-09-15 21:01:10 UTC ]
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Byron Allen threatens to sue more advertisers in push to increase Black media spend

As McDonald's and Nielsen lawsuits proceed, Allen says spending on Black-owned media isn't rising fast enough. Continue reading at Advertising Age

[ Advertising Age | 2022-09-14 09:30:00 UTC ]
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Celebrating Christian Fiction: ACFW 2022 Photo Essay

Held in person for the first time since 2019, the American Christian Fiction Writers (ACFW) 2022 conference brought over 300 authors, agents, publishers, and aspiring novelists together in St. Louis, Mo. from September 8-11. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-14 04:00:00 UTC ]
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