Facebook's still testing mid-roll ad breaks with a limited number of publishing partners -- and, yes, the dollars are still low. The post Pivot to pennies: Facebook’s key video ad program isn’t delivering much money to publishers appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2017-10-02 00:00:00 UTC ]
News tagged with:
#post pivot
#publishers appeared
#limited number
The coronavirus is causing many publishers to experience of bifurcation of their ad sales that’s led to an evaporation of the mid-sized deal. Many large digital publishers are finding the bulk of their deal flow is smaller deals. There are still the big fish to land with wide-ranging campaigns,... Continue reading at Digiday
[ Digiday | 2020-05-18 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad sales
#big fish
#digital publishers
A "groundbreaking" study--a term used by a report's authors--found that publishers receive only a little more than half (51%) of advertisers' spend. The report, published today by ISBA, the UK trade body for brand-side marketers, raises concerns about transparency in the digital media ecosystem,... Continue reading at AdWeek
[ AdWeek | 2020-05-06 20:21:44 UTC ]
More news stories like this | News stories tagged with:
#published today
#digital media
In the best of times, businesses know to diversify their revenue. But during the pandemic, survival has sometimes meant getting into a whole new business. Co-host David Griner talks with new community editor Ko Im about how a bookstore ramped up site visits by turning itself into a travel site.... Continue reading at AdWeek
[ AdWeek | 2020-05-04 15:04:07 UTC ]
More news stories like this | News stories tagged with:
#bookstore
Tthe Publishing Certificate Program at the City College of New York has recently found its graduates facing the same problem as everyone else in the book business: dwindling job prospects in an industry reeling from the impact of Covid-19. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-04-24 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#city college
#recently found
#book business
Bonnier Books UK's Hot Key imprint is to publish How It All Blew Up, Arvin Ahmadi's third YA novel. Continue reading at The Bookseller
[ The Bookseller | 2020-04-05 23:22:32 UTC ]
More news stories like this | News stories tagged with:
#bonnier
Books for and about unconventional seekers of faith and spirituality are multiplying. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-03-20 04:00:00 UTC ]
More news stories like this |
Award-winning Christian titles can often break into the broader market, and publishers are taking notice. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-26 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#book awards
#taking notice
Literary nonprofit Latinx in Publishing has launched a new initiative, the Writers Mentorship Program, which is aimed at providing unpublished and/or unagented writers who identify as Latinx with professional mentorship opportunities. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-25 05:00:00 UTC ]
More news stories like this |
A biography of Caroline Flack by Emily Herbert will be released by John Blake’s new firm Ad Lib Publishing in April, with a share of the profits donated to cyber bullying charities. Continue reading at The Bookseller
[ The Bookseller | 2020-02-16 13:10:53 UTC ]
More news stories like this | News stories tagged with:
#ad lib
#john blake
Previously available to students from any historic black college and university, the paid student internship program has been expanded to include minority juniors and seniors attending any college in the U.S. Continue reading at Publishers Weekly
[ Publishers Weekly | 2020-02-13 05:00:00 UTC ]
More news stories like this |
When third-party cookies vanish, publishers will need to find alternatives for a host of functions, including user profiling and audience analytics. The post Beyond ad targeting, the demise of the third-party cookie will hit key digital media functions appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-01-29 05:01:53 UTC ]
More news stories like this | News stories tagged with:
#ad targeting
#third-party cookie
#find alternatives
#digital media
Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take Continue reading at Editor & Publisher
[ Editor & Publisher | 2020-01-07 22:43:20 UTC ]
More news stories like this | News stories tagged with:
#tremor international
#international publishing
Tremor International is to buy video advertising platform Unruly from News Corp, with the international publishing giant set to take a minority stake as part of the transaction. The deal will see News Corp take a 6.91% stake in Tremor, with the ad-tech company to receive the exclusive rights to... Continue reading at AdWeek
[ AdWeek | 2020-01-06 14:18:42 UTC ]
More news stories like this | News stories tagged with:
#tremor international
#minority stake
#ad-tech company
#exclusive rights
#news corp
#international publishing
News Corp, which will get small stake in Tremor, has also entered into three-year partnership for outstream video. Continue reading at Media Week
[ Media Week | 2020-01-06 09:49:13 UTC ]
More news stories like this | News stories tagged with:
#three-year partnership
#news corp
Our annual look at graduate publishing programs lays out the fundamental facts about each program and includes chats with the directors to find the special ingredients that distinguish their programs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2019-12-13 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing program
Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should Continue reading at Editor & Publisher
[ Editor & Publisher | 2019-12-10 17:16:21 UTC ]
More news stories like this | News stories tagged with:
#news partnerships
#campbell brown
#news publisher
Late last year, Facebook’s head of news partnerships, Campbell Brown, told any news publisher who would listen that publishers should not rely on Facebook to play a major role in their business plans or strategies. Yet for most of this year, Facebook has acted as one of the most predictable... Continue reading at Digiday
[ Digiday | 2019-12-10 05:01:35 UTC ]
More news stories like this | News stories tagged with:
#news partnerships
#campbell brown
#major role
#referral traffic
#news publisher
In the modern media environment, publishers need a formula for success that they can depend on—not just for today, but one that will allow them to adapt for the trends of tomorrow. That means embracing three key ingredients that every publisher needs to ensure future-readiness, regardless of... Continue reading at Folio Magazine
[ Folio Magazine | 2019-11-19 17:38:05 UTC ]
More news stories like this | News stories tagged with:
#act quickly
#retain talent
#publishing companies
#digital content
#publishing industry
With the cooperation of some 80 percent of Italy's publishing companies, the new Fondazione LIA program is establishing accessibility standards for books. The post Fondazione LIA Rolls Out Accessible Publishing Program for Italy appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2019-11-19 11:30:18 UTC ]
More news stories like this | News stories tagged with:
#italy appeared
#publishing companies
#publishing program
The publishing industry was up in arms over the summer when Google officially closed the loophole in its Chrome browser that allows website owners to detect whether a visitor has enabled Incognito mode to view their site. The complaint? It effectively undermined publishers’ efforts to prevent... Continue reading at Publishing Executive
[ Publishing Executive | 2019-10-31 16:47:22 UTC ]
More news stories like this | News stories tagged with:
#road map
#chrome browser
#publishing industry