As Pinterest works to build an advertising business that rivals heavyweights like Facebook and Google, it's launching a creative program with a handful of production shops, publishers and creators aimed at making it easier for brands to create posts for the platform. The new program is called Pin Collective, and it provides brands with creative guidance in all parts of their Pinterest game plans, from the site's recently launched video feature to Promoted Pins as well as overall strategy to prove that platform-specific content drives sales. The program includes four production companies: Moment Studio, loop88, The Mill and McBeard. Publishers Tastemade, Brit + Co and PureWow are also involved, as are individual creators that have mastered the platform. Sarah Barnes, for example, runs the popular TamingTwins food account, which has more than 421,000 followers, and Peter Lombardi's account specializes in photography. Pinterest said Albertsons is one marketer that has tested the approach with a recent pumpkin-themed fall campaign that was styled and photographed by lifestyle blogger Monica Lavin. "One of the bigger challenges for brands is to make sure that their content resonates on Pinterest—you have to use imagery, it has to be beautiful, it has to be symbiotic with the platform," said Jon Kaplan, Pinterest's head of global sales. "It's not trivial to create a great piece of creative or set of creative for this platform. This is what holds brands up more than... Continue reading at 'AdWeek'
[ AdWeek | 2016-10-19 00:00:00 UTC ]
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Some new magazine faces have shown up in min's top 5 ad-page charts (see below) for June and for the first half (January-June 2011 vs. 2010). They are sun-bleached, health-minded, sports and outdoor enthusiast in Competitor Group's Competitor, Source Interlink's Power & Motoryacht, Mariah... Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
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Written By: Philip Jones Publication Date: Tue, 24/05/2011 - 15:40 Barnes & Noble c.e.o. William Lynch has said he is looking at international opportunities for its Nook ebook reader, as it announced a new touchscreen device today. read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 24/05/2011 - 15:55 Kate McCann's Madeleine (Bantam Press) was comfortably the bestselling book at UK booksellers for the second week running, selling 63,909 copies in its first full week on sale. It brings total sales of the hardback edition of... Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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It happened. Amazon says ebook sales have surpassed physical book sales on Amazon.com. Continue reading at PC World
[ PC World | 2011-05-20 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 19/05/2011 - 09:15 The percentage of ebook purchases has dropped back from the high of the post-Christmas period, falling to 2.5% of all book purchases in volume over the four-week period to 20th March. In a presentation at the... Continue reading at The Bookseller
[ The Bookseller | 2011-05-19 00:00:00 UTC ]
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Written By: Charlotte Williams Publication Date: Thu, 19/05/2011 - 10:00 The percentage of ebook purchases has dropped back from the high of the post-Christmas period, falling to 2.5% of all book purchases in volume over the four-week period to 20th March. In a presentation at the... Continue reading at The Bookseller
[ The Bookseller | 2011-05-19 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 17/05/2011 - 16:04 Kate McCann's Madeleine (Bantam Press), the story of the abduction and continued search for her daughter, has become one of the fastest-selling non-fiction books since records began. Helped by better-than-half price deals at W... Continue reading at The Bookseller
[ The Bookseller | 2011-05-17 00:00:00 UTC ]
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The Audio Publishers Association is set to kick off its 14th annual June Is Audiobook Month campaign, designed to celebrate the industry and bring greater awareness of audiobooks. As formats and consumer habits have changed over the past 10 yearssometimes dramaticallyaudio publishers have kept... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-05-16 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Tue, 10/05/2011 - 15:49 Waterstone's could soon bring e-reading front of store in its physical bookshops in a manner similar to Barnes & Noble with its Nook in the US, according to e-commerce manager Alex Ingrams. Speaking to delegates at the... Continue reading at The Bookseller
[ The Bookseller | 2011-05-10 00:00:00 UTC ]
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And the winner of this years Tony Honors for Excellence in the Theatre is... the Drama Book Shop, an independent New York City bookstore dating to 1917, 30 years older than the Tony Awards. Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-05-09 00:00:00 UTC ]
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American Business Medias annual meeting this year took a single theme approach, focusing on the opportunity for b-to-b publishers to offer marketing services. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-03 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 27/04/2011 - 09:39 Amazon.com has reported a steep drop in profit despite boosting sales by over a third. Amazon.co.uk also revealed that one print book and four ebooks were among its top 10 bestselling items in the quarter, with the Kindle... Continue reading at The Bookseller
[ The Bookseller | 2011-04-27 00:00:00 UTC ]
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Ogden Publications will be combining their in-house fulfillment database with their e-mail service provider to better market content and consumer products to readers.The blending of Advantage Computing Systems fulfillment platform with the iPost iMM digital e-mail marketing technology is... Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-20 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 19/04/2011 - 15:35 Physical book sales in the seven days to 16th April soared 6.4% (£1.6m) week-on-week and were up 4.3% (£1.1m) on the same week last year, according to Nielsen BookScan data. Helped by schools breaking for the Easter holidays,... Continue reading at The Bookseller
[ The Bookseller | 2011-04-19 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 14/04/2011 - 09:57 Like for like book sales at W H Smith have fallen by 3% in a "soft" market as the retailer reported a 3% increase in profits to £64m. In its interim management statement, for the six months to 28th February, the group's sales... Continue reading at The Bookseller
[ The Bookseller | 2011-04-14 00:00:00 UTC ]
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The Content Marketing Institute (CMI) launched a strategy consulting practice today. The goal of the practice is to assist companies of all walks in creation of original content strategies that will be beneficial to their overall business. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-14 00:00:00 UTC ]
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Penton Media today announced its new Marketing Services Group, a unit that will offer custom content, research and digital and sales optimization services to customers in 17 vertical markets. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-12 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 15:56 Eason has today (11th April) launched a new marketing campaign to emphasise the diversity of the customers it caters for. The Irish bookselling chain's new strapline is "Whatever you're into, get into Eason", and will start... Continue reading at The Bookseller
[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Fri, 08/04/2011 - 14:47 The Publishers Association has called for more government investment in learning resources after a survey revealed the schoolbook market was hit by cutbacks this year, with further cuts anticipated in 2012. The PA's recently... Continue reading at The Bookseller
[ The Bookseller | 2011-04-08 00:00:00 UTC ]
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Each year the publishing world seems to become enamored with a new strategy that will redefine the industry. In 2011, that's marketing services. Continue reading at Folio Magazine
[ Folio Magazine | 2011-04-07 00:00:00 UTC ]
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