Whether you're a real estate agent, an advertising executive, or an up–and–coming blogger, now is absolutely the time to start using Pinterest to build your personal brand. Although the image–based social network is still struggling to generate significant revenue, its user base continues to grow well beyond just home decor lovers, brides–to–be, and food enthusiasts. There are currently about 25 million people using Pinterest, and more and more, these pinners are small business owners looking to build their personal brand. While you might think that what you do professionally doesn't lend itself to such a visual platform, think again. There are plenty of ways you can pin your profession, such as posting a reading list of books you like, sharing photos from your office space, or posting testimonials and tweets from clients and customers. For example, check out how agency executive Paul Biedermann uses Pinterest to share everything from his favorite infographics to photos of people who inspire him. "Pinterest is the perfect visual complement to the rest of my social media presence, rounding out my personal brand," says Biedermann, owner and creative director of re:DESIGN. "As a designer and visual communicator, not only can I feature my own work––showing rather than telling––but I also bring attention to the kind of work I support and believe in." Here are seven steps to get your Pinterest presence up and thriving. 1. Know your audience. You've probably heard stories... Continue reading at 'Fast Company'
[ Fast Company | 2013-10-30 00:00:00 UTC ]
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From crafts and inventions to various elements of personalization, many of the playthings displayed at this year’s New York International Toy Fair had a do-it-yourself slant. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-20 00:00:00 UTC ]
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Deal includes 5 trade shows and 5 magazines. The post Stagnito Buys Canadian Brands From Fulcrum Media appeared first on Folio:. Continue reading at Folio Magazine
[ Folio Magazine | 2015-02-18 00:00:00 UTC ]
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Octopus Publishing Group has signed world rights in Churchill: The Life - In His Own Words and Pictures. The illustrated history of the prime minister's life draws on unique archive resources, in association with Churchill Heritage Ltd, and written by historian Max Arthur. Editorial director... Continue reading at The Bookseller
[ The Bookseller | 2015-02-14 00:00:00 UTC ]
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Alma Books has ordered a 15,000-copy reprint of Travelling to Infinity after demand soared following the film version’s triumph at the Baftas on Sunday (8th February). Travelling to Infinity is the memoir by Jane Hawking based on the inside story of her marriage to Stephen Hawking, which... Continue reading at The Bookseller
[ The Bookseller | 2015-02-13 00:00:00 UTC ]
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Jeb Bush, the former Florida governor now contemplating a run for U.S. president, may not have privacy high on his agenda. On Tuesday, Bush published online hundreds of thousands of emails he received during his time as governor, between 1999 and 2007. The emails touch on a range of issues... Continue reading at PC World
[ PC World | 2015-02-11 00:00:00 UTC ]
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John Green spoke before Wi10 booksellers Monday afternoon, thanking them for jump-starting his literary career 10 years ago. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-02-09 00:00:00 UTC ]
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Consumer-facing book and author related content from Penguin Random House UK will move to Penguin’s social media channels from the end of today because it is the company’s “biggest brand on social media”. Corporate news for audiences such as the press, authors and agents will be shared on new... Continue reading at The Bookseller
[ The Bookseller | 2015-02-05 00:00:00 UTC ]
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The car industry isn't slowing down when it comes to employing more data for everything from vehicle malfunctions to marketing. In fact, in terms of digital advertising, the category looks like it's putting the pedal to the metal, as tech vendors, publishers and other players increasingly roll... Continue reading at AdWeek
[ AdWeek | 2015-02-04 00:00:00 UTC ]
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Penguin Random House is to use the Penguin brand for its consumer activity across social media, The Bookseller has learned. From the end of tomorrow (4th February), the various Penguin social media channels will carry news about "books and authors”, with corporate news to be shared on Penguin... Continue reading at The Bookseller
[ The Bookseller | 2015-02-04 00:00:00 UTC ]
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Linda Shaughnessy is stepping down from her role as joint head of the Foreign Rights department at United Agents. Shaughnessy was head of Foreign Rights at AP Watt for 34 years before it was bought by United Agents. She will continue to act as a primary agent for her own clients, who include... Continue reading at The Bookseller
[ The Bookseller | 2015-01-31 00:00:00 UTC ]
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Independent booksellers have long had an outsized impact on books from indie publishers and university presses. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-30 00:00:00 UTC ]
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Glen Moreno is preparing to step down from his role as chairman of Pearson after a decade, according to Sky News. Sources told the broadcaster that Pearson's nominations committee had enlisted JCA Group, a City headhunting firm, to oversee the process of recruiting Moreno's successor. Continue reading at The Bookseller
[ The Bookseller | 2015-01-29 00:00:00 UTC ]
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The board of the Loft will initiate a national search to replace Jocelyn Hale, the Minneapolis literary center's executive director, who is stepping down from the position this summer after seven years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-28 00:00:00 UTC ]
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Sam Husain is to retire from his position as c.e.o of Foyles in April after eight years at the helm of the bookseller. Former Hamleys c.o.o. Paul Currie will replace him. Husain will step down on his 68th birthday in April. Continue reading at The Bookseller
[ The Bookseller | 2015-01-28 00:00:00 UTC ]
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Native video support is here, true believers!From being a comic book innovator to the only person to appear onscreen in every Marvel Universe movie, Stan Lee has had a lot of firsts in his life. This week he added another to the list—becoming the first person to upload a video to the blogging... Continue reading at Fast Company
[ Fast Company | 2015-01-24 00:00:00 UTC ]
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Besides sharing years of experience in traditional publishing, the trio of Pat Mulcahy, Philip Turner, and Joan Hilty have other things in common. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-01-23 00:00:00 UTC ]
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Holtzbrinck Publishing Group, owners of Macmillan Science and Education, and BC Partners, owners and fund advisors of Springer Science+Business, have reached a merger agreement to join the two groups. Holtzbrinck, whose portfolio includes Nature and Scientific American, will hold 53 percent of... Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-16 00:00:00 UTC ]
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For eight years, the journalist Roberto Saviano has faced constant threat of death for exposing the secrets of the Naples mafia in his book Gomorrah. Is the price of life under armed guard too much for a writer to pay?As a young writer growing up in Caserta, a suburb of Naples, I felt myself... Continue reading at The Guardian
[ The Guardian | 2015-01-14 00:00:00 UTC ]
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The Huffington Post is the latest publisher to give readers more personalized content on article pages. The post How HuffPo woos Facebook hoppers with personalization appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-14 00:00:00 UTC ]
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Carol Evans is leaving Working Mother Media after helping to lead the company for more than 35 years. Evans grew WMM from a single magazine—Working Mother, launched in 1978—into a magazine, website, events producer and research institute, along with two companion associations. Continue reading at Folio Magazine
[ Folio Magazine | 2015-01-13 00:00:00 UTC ]
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