Pietsch Touts New Marketing Efforts in Letter to Authors

In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
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Headline shoots for younger market for Scarrow

Headline is aiming to draw in younger male readers with a new look and website for historical... Continue reading at The Bookseller

[ The Bookseller | 2012-06-21 00:00:00 UTC ]
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Field of Dreams author to Friday Project

HarperCollins imprint The Friday Project is to publish a new novel by W P Kinsella, author of... Continue reading at The Bookseller

[ The Bookseller | 2012-06-19 00:00:00 UTC ]
More news stories like this | News stories tagged with: #friday project #harpercollins imprint


Israeli authors fight book deals

A group of Israeli authors launch a battle to stop the country's leading bookstores from slashing prices, claiming it reduces their royalties. Continue reading at BBC News

[ BBC News | 2012-06-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #slashing prices


Design and marketing targeted at Creativity Day

Next Thursday will see the largest gathering of book marketing professionals this year as 170... Continue reading at The Bookseller

[ The Bookseller | 2012-06-13 00:00:00 UTC ]
More news stories like this | News stories tagged with: #largest gathering


Kiwi and Sri Lankan authors win Commonwealth awards

Writers from Sri Lanka and New Zealand have won this year's Commonwealth Writers Awards for... Continue reading at The Bookseller

[ The Bookseller | 2012-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #sri lanka


Google and French authors, publishers settle

Google and French publishers and authors have officially ended six years of legal wrangles with... Continue reading at The Bookseller

[ The Bookseller | 2012-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french authors #french publishers


Google Settles Lawsuits Brought by French Authors and Publishers

Google Inc.'s effort to digitize the world's books inched forward Monday, as the search giant said it had struck deals with French authors and publishers that end six years of litigation and open the way to sell out-of-print French books online. Continue reading at AllThingsD

[ AllThingsD | 2012-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #french authors #search giant #struck deals


Google Strikes Deal to End Litigation With French Authors and Publishers

Google has struck a deal with two French organizations representing authors and book publishers, ending years of litigation. Continue reading at PC World

[ PC World | 2012-06-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book publishers #french authors


Authors angered by proposed school event qualification

Authors have reacted angrily to news of a proposed qualification for Creative Practitioners... Continue reading at The Bookseller

[ The Bookseller | 2012-06-07 00:00:00 UTC ]
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Media Decoder Blog: Attacking Amazon, Authors Group Urges Opposition to E-Book Settlement

The Authors Guild is encouraging its 8,500 members to submit comments against the proposed settlement between the Department of Justice and three large publishers. The settlement, the guild argues, will only benefit Amazon. Continue reading at The New York Times

[ The New York Times | 2012-06-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #e-book settlement #proposed settlement #authors guild #large publishers


MJ chases erotica market

Hot on the heels of Cornerstone’s Fifty Shades of Grey, Penguin’s Michael Joseph has... Continue reading at The Bookseller

[ The Bookseller | 2012-06-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fifty shades #michael joseph


BMS shortlists for Best Marketing Campaign

The Book Marketing Society has announced the shortlists for its inaugural Best Marketing Campaign... Continue reading at The Bookseller

[ The Bookseller | 2012-05-29 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign


Jean Craighead George dies at 92; children's author

Jean Craighead George was a leading writer of novels about nature for young readers. One of her best-known works was the Newbery Medal-winning 'Julie of the Wolves.' After children's author Jean Craighead George revealed that she wanted to write a book about a girl who talks with wolves,... Continue reading at Los Angeles Times

[ Los Angeles Times | 2012-05-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #young readers #newbery medal-winning


Rebuck joins authors at Queen's arts celebration

Random House chief executive Gail Rebuck and authors including Jacqueline Wilson, A S Byatt and... Continue reading at The Bookseller

[ The Bookseller | 2012-05-24 00:00:00 UTC ]
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Self-publishing: 'under 10% of authors earn living'

Self-published writers who have an agent, or who use the DIY route to get a traditional deal... Continue reading at The Bookseller

[ The Bookseller | 2012-05-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #self-published writers #diy route


ABC, GfK MRI Step Up Audience Measurement Efforts

The magazine industry now has more avenues when it comes to quantifying its total reach—both the Audit Bureau of Circulations, and media research company GfK MRI, have introduced new tools for publishers that can help provide a clearer picture of who readers are, and how many of them exist.  Continue reading at Folio Magazine

[ Folio Magazine | 2012-05-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #magazine industry


Century snaps up two from South African author

Century has pre-empted two books by South African author Charlie Human, likening his writing to... Continue reading at The Bookseller

[ The Bookseller | 2012-05-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #century snaps


DeAgostini Publishing Tackles the U.S. Market

After a year of interviews and discussions, DeAgostini began a product test last year, and the company was encouraged enough by the results to launch a major presence in the U.S. beginning with a debut at BookExpo America (booth 2840) and building to a rollout of a full line next year. The... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-05-18 00:00:00 UTC ]
More news stories like this | News stories tagged with: #flatiron building #product test #major presence #full line #advance publications #general manager


Society of Authors urges Gibb to make school libraries statutory

The Society of Authors has written to schools minister Nick Gibb urging him to support children... Continue reading at The Bookseller

[ The Bookseller | 2012-05-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #support children


Goldsmith Row Book Market set for Sunday launch

Booksellers including Foyles, Newham Books, Pages of Hackney and The Book Box will be among those... Continue reading at The Bookseller

[ The Bookseller | 2012-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book box