Pietsch Touts New Marketing Efforts in Letter to Authors

In his last annual letter to authors as Hachettte Book Group CEO, Michael Pietsch hit on a number of topics, including the publisher’s steps to improve its marketing efforts. Continue reading at 'Publishers Weekly'

[ Publishers Weekly | 2023-12-26 05:00:00 UTC ]
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At MPA Digital: Swipe, Publishers See Gains From Tablet Efforts

NEW YORK - Today’s MPA Digital: Swipe event brought the consumer magazine industry together to focus on what’s next in tablet editions. Continue reading at Folio Magazine

[ Folio Magazine | 2012-03-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #mpa digital #tablet editions

Kobo plans marketing push to bolster British sales

E-bookseller Kobo plans to grow device sales in the UK with a strong marketing push towards the... Continue reading at The Bookseller

[ The Bookseller | 2012-03-15 00:00:00 UTC ]
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Cal Ripken Jr. co-authors a second children's book

A new book by Cal Ripken Jr. and journalist Kevin Cowherd focuses on the issue of bullying among children. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2012-03-06 00:00:00 UTC ]
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MCB scoops three from Young Sherlock author

Macmillan Children’s Books has acquired three titles from its Young Sherlock Holmes author... Continue reading at The Bookseller

[ The Bookseller | 2012-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan children

MCB acquires three from Young Sherlock author

Macmillan Children’s Books has acquired three titles from its Young Sherlock Holmes author... Continue reading at The Bookseller

[ The Bookseller | 2012-03-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #macmillan children

Lee Child most successful UK Kindle author

Lee Child is the most successful British Kindle book author worldwide, followed by Stephen... Continue reading at The Bookseller

[ The Bookseller | 2012-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #lee child

Drag; Drop; Read: Apple's New iBooks Author Format

In early January, Apple released iBooks Author, a groundbreaking drag-and-drop ebook authoring environment that promises to democratize the production of complex, structured books, notably including textbooks. But iBooks Author could also presage something else: the eclipse of open ebook standards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #early january #ibooks author

Lindles: Jeremy Lin, Amazon Kindle, And The Rise Of Insta-Authors

Jeremy Lin has inspired a lot of rabid fans, magazine features, and six-figure book deal offers. But he's also fueled a new breed of lightning-fast ebook authors. Alan Goldsher, author of "Linsanity: The Improbable Rise of Jeremy Lin," is one of the fastest (and slickest). In the days before... Continue reading at Fast Company

[ Fast Company | 2012-02-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #ryan gosling #tim tebow #mental health #getty images

Top Digital Marketing Strategies

For businesses outside of publishing, creating a digital marketing strategy is a rather straightforward endeavor &mdash; use digital media to introduce and marry the supplier of the good or service with a consumer. For publishers, however, devi ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2012-02-23 00:00:00 UTC ]
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Indian book market in "rapid growth"

The Indian book market grew by 45% in volume and 40% in value over the first half of 2011, with... Continue reading at The Bookseller

[ The Bookseller | 2012-02-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #rapid growth

French authors contest new law on orphan works

French authors have been signing a petition contesting a law for scanning and selling orphan and... Continue reading at The Bookseller

[ The Bookseller | 2012-02-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orphan works #french authors

Rankin tells Orion: 'Authors need publishers'

Author Ian Rankin stressed that authors "really need publishers", especially "as... Continue reading at The Bookseller

[ The Bookseller | 2012-02-21 00:00:00 UTC ]
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Alma to set sail with Lightship author

Alma Books has acquired a debut novel set in the swamps of Louisiana, after discovering the... Continue reading at The Bookseller

[ The Bookseller | 2012-02-20 00:00:00 UTC ]
More news stories like this | News stories tagged with: #set sail #alma books

Libraries, Tech-Smart Authors, and the Coming Digital Apocalypse

Whatever else can be said about Tools of Change, O’Reilly Media’s traveling road show on publishing and technological change, it seems to come along just when a concentrated dose of discussion—or perhaps muted confrontation—is needed. Over the course of the three-day conference in New York City,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #three-day conference #digital era #contentious issues

Outsourcing Marketing Functions For In-House Results

Despite a stabilizing economy, many publishers still function with a “lean” staff. In order to accommodate growing digital demands and a wider advertising portfolio with a thinner team, some companies are finding solutions outside their office walls. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #office walls

Lupton hails self-published authors, wins Nielsen Gold

Bestselling author Rosamund Lupton has hailed self-published authors at an event to mark half a... Continue reading at The Bookseller

[ The Bookseller | 2012-02-15 00:00:00 UTC ]
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Wimpy Kid wins BMS marketing gong

The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marketing campaign #wimpy kid #cabin fever #jeff kinney

New signing for 'Etymologicon' author

Icon Books has signed a new title by Mark Forsyth, whose book on the origins of words, The... Continue reading at The Bookseller

[ The Bookseller | 2012-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #icon books #mark forsyth

Marmion Launches Marketing Firm

Bridget Marmion, who has had long tenures in sales and marketing at FSG, Random House and Houghton Mifflin Harcourt, has started her own firm, Your Expert Nation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #random house