Perplexity will put ads in its AI search engine and share revenue with publishers

When people type a question into Perplexity, the two-year-old search engine scours the internet and uses information from multiple sources, including online publishers, to synthesize an answer using AI. Soon, Perplexity will start sharing revenue with some publishers as part of an advertising platform it plans to launch around the end of September, the company announced on Tuesday. The initiative, known as the Perplexity Publishers’ Program, comes less than two months after the San Francisco-based startup backed by investors like Jeff Bezos and NVIDIA, and valued at $3 billion, came under fire from Forbes, Wired, and Condé Nast for allegedly scraping content without permission and ignoring robots.txt, a type of file that websites use to block page-crawling bots. Perplexity’s initial partners include TIME, Fortune, The Texas Tribune, Der Spiegel and Automattic, the company behind WordPress.com. It’s not clear exactly how much revenue Perplexity will share with publishers. Dmitry Shevelenko, the company’s chief business officer, declined to reveal numbers but told Engadget that it would be a “meaningful double-digit percentage shared back with the publishers that contributed source input to the answer." He also said that the partnership would extend across multiple years without specifying how many. What this wasn’t, Shevelenko insisted repeatedly, was a response to the critical press coverage in the last few months. “We’ve been talking to publishers since January,” he... Continue reading at 'Engadget'

[ Engadget | 2024-07-30 13:00:52 UTC ]
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[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Mobile Ad Blockers Have Already Become the App Store's Top Downloads

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[ AdWeek | 2015-09-18 00:00:00 UTC ]
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Canadian Publishing 2015: UTP Is the Winner In the New Canadian Distribution Landscape

When HarperCollins Canada announced last November that it would be getting out of the Canadian distribution business, it set off a succession of changes in the publishing landscape. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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Canadian Publishing 2015: New Canadian M.F.A. Enhanced by Pace Partnership

The University of King’s College in Halifax, Nova Scotia, has a fledgling creative writing M.F.A., launched in summer 2013, that focuses exclusively on nonfiction and is the only program of its kind in Canada Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-09-18 00:00:00 UTC ]
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[ Folio Magazine | 2015-09-17 00:00:00 UTC ]
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[ Betanews | 2015-09-16 00:00:00 UTC ]
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How Self-Published Authors Can Go Global

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[ Publishing Perspectives | 2015-09-15 00:00:00 UTC ]
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[ The Bookseller | 2015-09-15 00:00:00 UTC ]
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[ Publishers Weekly | 2015-09-15 00:00:00 UTC ]
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Chinese publishing: full of Eastern promise

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[ The Bookseller | 2015-09-12 00:00:00 UTC ]
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[ The Bookseller | 2015-09-11 00:00:00 UTC ]
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[ Publishing Perspectives | 2015-09-11 00:00:00 UTC ]
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[ The Bookseller | 2015-09-11 00:00:00 UTC ]
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[ The Bookseller | 2015-09-11 00:00:00 UTC ]
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[ The Bookseller | 2015-09-11 00:00:00 UTC ]
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[ The Bookseller | 2015-09-11 00:00:00 UTC ]
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[ Publishers Weekly | 2015-09-11 00:00:00 UTC ]
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[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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[ The Bookseller | 2015-09-10 00:00:00 UTC ]
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[ The Guardian | 2015-09-10 00:00:00 UTC ]
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