Perform hires Martyn Jones as its global brand sponsorship director

Perform has hired Martyn Jones, the former publishing director for Stuff and FourFourTwo, as its global brand sponsorship director as part of the company's expansion. Continue reading at 'Media Week'

[ Media Week | 2013-07-05 00:00:00 UTC ]

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The London Book Fair's New Director Looks Ahead

Gareth Rapley, the third director of the London Book Fair in the past four years, will be overseeing his first fair as director this April. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-02-03 05:00:00 UTC ]
More news stories like this | News stories tagged with: #gareth rapley #london book fair


Tinuiti’s Q4 digital ads report shows soft pricing but promise for performance channels

Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday

[ Digiday | 2023-02-02 05:01:00 UTC ]
More news stories like this | News stories tagged with: #digital media


“Phenomenal” woman Meena Harris makes the leap from t-shirt branding to book publishing

Phenomenal Media, a company launched by Kamala Harris’ niece that celebrates underrepresented women, is debuting a new partnership with Hachette Books. In 2016, Meena Harris started designing statement t-shirts that quite literally made a statement. Her most famous one read “Phenomenal Woman,”... Continue reading at Fast Company

[ Fast Company | 2023-01-24 08:00:00 UTC ]
More news stories like this | News stories tagged with: #kamala harris #book publishing #company launched #hachette books #literally made #amazon prime #hachette


Nielsen and Netflix Expand Partnership for Global Measurement

Netflix and Nielsen are marching closer toward measurement solutions for the streaming service's new ad-supported tier. Top line Today, the two companies announced they're expanding their partnership with a multiyear agreement allowing Nielsen to provide linear and streaming audience data... Continue reading at AdWeek

[ AdWeek | 2023-01-18 12:00:00 UTC ]
More news stories like this | News stories tagged with: #global measurement #measurement solutions #streaming service #companies announced #streaming giant #nielsen


How Barnes & Noble transformed its brand from corporate bully to lovable neighborhood bookstore

After years of store closings, Barnes & Noble is making a comeback with 30 new stores planned for 2023—and a new image. Branded is a weekly column devoted to the intersection of marketing, business, design, and culture.Read Full Story Continue reading at Fast Company

[ Fast Company | 2023-01-13 04:30:00 UTC ]
More news stories like this | News stories tagged with: #barnes noble #stores planned


How brands are driving better outcomes with attention-focused strategies

Sarah Martinez, senior vice president, Americas Revenue, IAS The digital media landscape is a revolving door of content that vies for consumer attention. Between social feeds that scroll to infinity with the swipe of a finger and the state of television undergoing a digital revolution, content... Continue reading at Digiday

[ Digiday | 2022-12-08 16:10:20 UTC ]
More news stories like this | News stories tagged with: #social feeds #digital revolution #digital media


Lachlan Murdoch alleges Crikey hired marketing firm to turn legal threat into subscription drive

News Corp co-chair’s lawyer tells federal court she intends to show Crikey did not republish article for public interest reasonsFollow our Australia news live blog for the latest updatesGet our morning and afternoon news emails, free app or daily news podcastCrikey hired a marketing company to... Continue reading at The Guardian

[ The Guardian | 2022-11-30 06:29:17 UTC ]
More news stories like this | News stories tagged with: #latest updatesget #free app #marketing company #lachlan murdoch #drive subscriptions #news corporation #federal court #article published #murdoch family #unindicted co-conspirator #capitol attack #guardian australia #news corp


How brands are keeping audiences engaged in a competitive content world

Arthur Gerigk, senior director of product management, Google Ads Today, consumers navigate a widening variety of digital content from text to image to video — and they choose to spend their time in the experiences that feel most natural and intuitive for them. Ahead of the holiday season, Google... Continue reading at Digiday

[ Digiday | 2022-11-16 15:33:50 UTC ]
More news stories like this | News stories tagged with: #senior director #product management #holiday season #google partnered #digital content


Drusilla Park Jones, founder of a former antique children’s book shop in Baltimore, dies

Drusilla Jones, who owned an antique children’s book shop in Baltimore, died of end stage Alzheimer’s disease and diabetic complications Oct. 20 at Charter Senior Living. The Lutherville resident was 82. Continue reading at Baltimore Sun

[ Baltimore Sun | 2022-11-04 09:00:00 UTC ]
More news stories like this | News stories tagged with: #book shop #children’s book


Tracking Global Trends Toward Secularity

‘Beyond Doubt’ relies on comprehensive new data and a fresh sociological framework to definitively track the downward trend of religiosity in societies worldwide, including the U.S. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-11-04 05:00:00 UTC ]
More news stories like this | News stories tagged with: #downward trend


'1619 Project' Creator Nikole Hannah-Jones Slams Backlash, Book-Banning Efforts

The project, which examines the history and effects of slavery, has faced bans and attempted bans since its publication in 2019. Continue reading at The Huffington Post

[ The Huffington Post | 2022-10-28 07:39:53 UTC ]
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Podcast ads universally boost brand metrics—and longer ads work better, Nielsen finds

Consolidated report of over 600 individual Nielsen studies is "largest ever" study of podcast ads. Continue reading at Advertising Age

[ Advertising Age | 2022-10-26 15:52:35 UTC ]
More news stories like this | News stories tagged with: #nielsen finds #nielsen


Global 50: The World Ranking of the Publishing Industry 2021

PW’s annual ranking of the world’s largest publishers in 2021 shows little change from 2020 among the top 10 Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-07 04:00:00 UTC ]
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Activision Blizzard director Lulu Cheng Meservey joins C-suite head of Microsoft acquisition

Lulu Cheng Meservey will resign from the board and become executive vice president of corporate affairs and chief communications officer. Continue reading at Silicon Valley Business Journal

[ Silicon Valley Business Journal | 2022-10-06 21:51:31 UTC ]
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WATCH: Saeed Jones on the Apocalypse as a State of Being

Greenlight is thrilled to welcome award-winning author and long-time friend of the store Saeed Jones back to our Fort Greene events stage to celebrate the release of his new poetry collection, Alive at the End of the World. In haunted poems glinting with laughter, pierced by grief and charged... Continue reading at Literrary Hub

[ Literrary Hub | 2022-09-29 08:56:48 UTC ]
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At stake in the U.S.-China rivalry: The shape of the global political order

Three books explore the endurance of China's Communist Party, its standoff with the United States and its designs for the future. Continue reading at The Washington Post

[ The Washington Post | 2022-09-22 10:00:36 UTC ]
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Marketing in the metaverse—what science fiction can teach brands about Web3

With marketing ploys that are just transaction schemes extended into a digital space, marketers are falling behind the innovation pack. Continue reading at Advertising Age

[ Advertising Age | 2022-09-22 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital space #science fiction


NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’

Near summer's end in the Northern Hemisphere, NPD's Kristen McLean sees the US market 'bucking uncertainty in the wider economy.' The post NPD BookScan: US Print Book Market Shows a ‘Strong August Performance’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-13 00:21:46 UTC ]
More news stories like this | News stories tagged with: #northern hemisphere #wider economy #print book


Samiya Bashir to Lead Lambda Literary as Executive Director

Poet, associate professor at Reed College, and two-time Lambda Literary Award honoree Samiya Bashir has been selected as Lambda Literary's next leader. She spoke with 'PW' about her hopes for the organization. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-12 04:00:00 UTC ]
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Reed Names Gareth Rapley London Book Fair’s New Director

Following the short tenure of Andy Ventris in the role, Gareth Rapley is named the next London Book Fair director for RX (Reed Exhibitions). The post Reed Names Gareth Rapley London Book Fair’s New Director appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-07 10:27:34 UTC ]
More news stories like this | News stories tagged with: #director appeared #andy ventris #gareth rapley #london book fair