There are countless ways to promote a product nowadays. The problem is fun and creativity are very much dead -- so many advertisements and promotions are simply yawn-worthy. This is a shame, particularly for the technology community, where nerds are abundant. If you aren't aware, nerds and geeks love nerdy and geeky things, so it is surprising that more companies do not embrace those interests. Today, typically conservative Panasonic launches one of the coolest corporate, promotional, advertisements ever. You see, many computer nerds (including myself) are socially inept and uncool and this brought us down the path of something wonderful as… [Continue Reading] Continue reading at 'Betanews'
[ Betanews | 2014-08-18 00:00:00 UTC ]
Minecraft, Angry Birds, 'Valérian et Laureline,' and many more high-visibility properties are spotlighted in a daylong focus at Frankfurt on cross-media development. The post At Frankfurt Book Fair: ‘A Book Is a Film Is a Game’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-09-08 00:00:00 UTC ]
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After posting an 11 percentage point jump from 2011-2014, ebook readership has seen no change in the last two years. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-09-01 00:00:00 UTC ]
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#pew report
From Comic-Con guests like Cece Bell and Noelle Stevenson to the debut of new series and new imprints, children's and YA graphic novels continue to have a strong presence at the mammoth pop culture festival. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-26 00:00:00 UTC ]
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Small business owners are getting a new feature tailored just for them in Microsoft Office 365—a full-service system for scheduling appointments for their services over the internet. Microsoft Bookings is a new service that makes it possible for business owners to create their own scheduling... Continue reading at PC World
[ PC World | 2016-07-21 00:00:00 UTC ]
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The Simon & Schuster imprint's new line will publish graphic novels and graphic nonfiction beginning in the spring. Gallery Books senior editors Ed Schlesinger and Adam Wilson will be acquiring and editing titles for the new line. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-07-18 00:00:00 UTC ]
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If Her Majesty's Revenue and Customs office can somehow categorize coloring books as not books—and "incomplete" because they're not colored in—what might publishers have to pay in VAT? The post Color It Confusing: Can the UK’s VAT People Classify Coloring Books as Not Books? appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-05-25 00:00:00 UTC ]
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We drop in on Lahore, track Jean Rhys back to the Caribbean and tackle the troubling issue of payments to authors appearing at the UK’s 350 literary jamboreesAs the season for literary festivals in the UK hits its peak, we head for Trinidad, where we put Jean Rhys’s Wide Sargasso Sea under the... Continue reading at The Guardian
[ The Guardian | 2016-05-13 00:00:00 UTC ]
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For ten years, families and kids have flocked to the Bronx for Kids Comic Con to meet creators, take part in workshops, and learn how comics are created. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-26 00:00:00 UTC ]
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New York's OR Books will maintain the Serif Books imprint and continue to publish books under the brand. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-14 00:00:00 UTC ]
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On Tuesday, in the first session in the London Book Fair's Interactive Theater, Guy Gadney, CEO and Founder of To Play For, said technology is beginning to emerge that will "create a new publishing form." Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
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In a panel called "Translating from the Margins,” literary translators shed light on the advantages of bringing books written in underrepresented languages into English. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-13 00:00:00 UTC ]
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In their keynotes, Penguin Random House U.K. publisher and bestselling author Philip Pullman stressed that while technology is changing, publishing's mission, storytelling, is not. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-04-11 00:00:00 UTC ]
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Heaven for book nerds! The Los Angeles Times Festival of Books is underway at the USC campus this weekend, where more than 500 authors are reading, discussing, signing, and living and breathing books. The lineup includes former astronaut Buzz Aldrin, U.S. poet laureate Juan Felipe Herrera, "Top... Continue reading at Los Angeles Times
[ Los Angeles Times | 2016-04-11 00:00:00 UTC ]
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Among the popular children's and YA titles at the Havana Book Fair was a book about child slaves, an amusing collection about being different, and a cookbook for kids. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-03-04 00:00:00 UTC ]
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Two years after a planned deal fell through, Hachette Book Group is purchasing the Perseus Books Group, bringing together two of the country's largest publishers. The companies issued separate... To view the full story, click the title link. Continue reading at Crains New York
[ Crains New York | 2016-03-02 00:00:00 UTC ]
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This year's Taipei fair highlighted shifting interest for local readers who are now more interested in history, democracy, capitalism...and adult coloring books. Continue reading at Publishers Weekly
[ Publishers Weekly | 2016-02-19 00:00:00 UTC ]
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Setting the stage for Europe's debate about ebook taxation, a European Parliament Research Service briefing lays out the dilemma. The post ‘A Book Is a Book’: Europe’s Taxing Dilemma appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2016-02-12 00:00:00 UTC ]
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From Feb. 2 through Feb. 15, McDonald's will be replacing its usual Happy Meal prize with a children's book. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2016-02-06 00:00:00 UTC ]
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750 artists redesigned the covers of classic books. Now 50 of them are going on tour. The post Classic Book Covers Get Charming Redesigns for the E-Book Age appeared first on WIRED. Continue reading at Wired
[ Wired | 2016-01-22 00:00:00 UTC ]
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E-book sales have remained stagnant in 2015. But print book sales are up, and Harper Lee's latest novel and adult coloring books are the big winners. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2015-12-23 00:00:00 UTC ]
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