There are countless ways to promote a product nowadays. The problem is fun and creativity are very much dead -- so many advertisements and promotions are simply yawn-worthy. This is a shame, particularly for the technology community, where nerds are abundant. If you aren't aware, nerds and geeks love nerdy and geeky things, so it is surprising that more companies do not embrace those interests. Today, typically conservative Panasonic launches one of the coolest corporate, promotional, advertisements ever. You see, many computer nerds (including myself) are socially inept and uncool and this brought us down the path of something wonderful as… [Continue Reading] Continue reading at 'Betanews'
[ Betanews | 2014-08-18 00:00:00 UTC ]
The latest book market statistics from Germany show that flat book sales are being generated by fewer overall book buyers. The Börsenverein calls for a focus on potential readers. The post German Book Market in 2017: Stable Sales But in Need of More Book Buyers appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-06-08 00:00:00 UTC ]
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Hi, all! Carolyn Kellogg, books editor here, back from a trip to Helsinki, Stockholm and Paris with the not-at-all groundbreaking news that these are delightful cities. Yes, I shopped at Paris’ Shakespeare and Company, but not enough — when decided I needed to return for more books, I couldn’t... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-06-02 00:00:00 UTC ]
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You certainly don’t have to be a Fifty Shades of Grey fan to enjoy Book Club, the new romantic comedy that stars Diane Keaton, Jane Fonda, Candice Bergen, and Mary Steenburgen. But the movie, in which four women’s lives are forever changed by reading E.L. James’ infamous series, is bound to... Continue reading at Slate
[ Slate | 2018-05-22 00:00:00 UTC ]
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The Beijing International Book Fair's newly dedicated children's book program is announcing a partnership with exposition giant UBM to expand the fair's licensing opportunities. The post UBM Partnership Adds Children’s Books Rights and Licensing to Beijing Book Fair appeared first on Publishing... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-05-15 00:00:00 UTC ]
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Welcome to the books newsletter! I’m Carolyn Kellogg, L.A. Times books editor, and this is what’s going on in books this week. THE BIG STORY William T. Vollmann writes big, ambitious journalism — books about poverty, violence, the history of North America — and now, climate change. “Carbon... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-05-12 00:00:00 UTC ]
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Welcome to the L.A. Times Books newsletter! I’m books editor Carolyn Kellogg and I’m really excited for the Los Angeles Times Festival of Books this weekend. What you’ll find in our book section in print and online this week (and last!) are all stories dedicated to the authors coming to the... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-21 00:00:00 UTC ]
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On this week’s show, Claire and Sian return from wandering around the London book fair to chat about the big books snapped up at this year’s event. What will we be reading in 2019 and 2020? The shortlist for the 2018 Man Booker International prize for translated fiction was also announced, and... Continue reading at The Guardian
[ The Guardian | 2018-04-17 00:00:00 UTC ]
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Hi, I’m books editor Carolyn Kellogg. I’m writing this after the L.A. Times met our soon-to-be owner Dr. Patrick Soon-Shiong on Friday and I am looking forward to the new era at our paper. I caught up with him afterward and invited him to the L.A. Times Festival of Books next weekend. I don’t... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-15 00:00:00 UTC ]
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The program, run by the foundation that presents the annual National Book Award, is designed to distribute free, new books to young readers through public housing authorities in the United States. The post National Book Foundation’s ‘Book Rich Environments’ Enters Second Season appeared first on... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-04-09 00:00:00 UTC ]
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I’m L.A. Times books editor Carolyn Kellogg — welcome to this week’s newsletter. THE BIG STORY What can poetry do in the face of gun violence? Critic at large Adriana E. Ramirez attended a reading — in Florida, not long after the shooting at Marjory Stoneman Douglas High School in Parkland — that... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-04-09 00:00:00 UTC ]
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Hello readers! I’m L.A. Times books editor Carolyn Kellogg — welcome to this week’s newsletter. THE BIG STORY With her last book “The Empathy Exams,” Leslie Jamison proved herself to be one of our most interesting thinkers. Now she turns to a familiar topic in “The Recovering: Intoxication and... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-31 00:00:00 UTC ]
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Angie Thomas's The Hate U Give is this year's recipient of the Waterstones Children's Book Prize. Continue reading at BBC News
[ BBC News | 2018-03-23 00:00:00 UTC ]
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Taking to the streets on Lithuania's annual 'Day of the Book Smugglers,' a team of fashionable book 'smugglers' delivered Lithuanian writings to agents' offices, publishing houses, and media newsrooms ahead of London Book Fair's Market Focus on the Baltics. The post Lithuania’s ‘Day of the Book... Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2018-03-17 00:00:00 UTC ]
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Good morning! I’m Carolyn Kellogg, books editor of the L.A. Times, with this week’s newsletter. THE BIG STORY Barry Gifford is famous for his tales of outsiders, including Sailor and Lula in “Wild at Heart.” Jim Ruland sits down with the author in his Berkeley studio to talk about his... Continue reading at Los Angeles Times
[ Los Angeles Times | 2018-03-17 00:00:00 UTC ]
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“The more words, the better” is a general truism of the Chinese children’s book market. Chinese parents and educators always want more words for children to learn and more paragraphs to relay additional information. A book’s value often is tied to the quantity of text on its pages. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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“Helping every kid to become a book lover” is the motto at Thinkingdom Children’s Books, which was established in 2002 to translate classic and award-winning children’s books. Less than one year later, it published two well-known authors: Tetsuko Kuroyanagi (Totto-Chan: The Little Girl at the... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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The contradictions embodied in the folk symbol of the witch captured the attention of Sally Yan, founder and editor-in-chief of 11-year-old publishing company Beijing Dandelion. “The witch is a popular figure in Western classics: sometimes as the protagonist; other times, in the periphery. The... Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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Beijing Yutian Hanfeng’s full-color 222-page catalogue is a testament to the company’s dedication to design and art: every page, highlighting a particular series of books, is beautifully illustrated and meticulously designed. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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The two biggest online book retailers in China are Dangdang and JD, which combined take up nearly two-thirds of the market. However, despite serving the same readership, their top 10 bestseller lists tend to differ greatly. Interestingly enough, for 2017, their charts share not even one title. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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When it comes to partnering with major overseas publishing houses, few people are more knowledgeable than founder and publisher Huang Xiaoyan of Everafter Books. After all, she was involved in the high-profile joint ventures of Macmillan Century and Hachette-Phoenix. Continue reading at Publishers Weekly
[ Publishers Weekly | 2018-03-09 00:00:00 UTC ]
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