There are countless ways to promote a product nowadays. The problem is fun and creativity are very much dead -- so many advertisements and promotions are simply yawn-worthy. This is a shame, particularly for the technology community, where nerds are abundant. If you aren't aware, nerds and geeks love nerdy and geeky things, so it is surprising that more companies do not embrace those interests. Today, typically conservative Panasonic launches one of the coolest corporate, promotional, advertisements ever. You see, many computer nerds (including myself) are socially inept and uncool and this brought us down the path of something wonderful as… [Continue Reading] Continue reading at 'Betanews'
[ Betanews | 2014-08-18 00:00:00 UTC ]
One of the allures of ebooks for American publishers is the opportunity the format provides to sell titles to international markets, free of the costs of printing—and shipping—books overseas. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-10-04 00:00:00 UTC ]
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#american publishers
Last week's Göteborg Book Fair offered an overview of and new insights into what's hot and what's next in Swedish literature and publishing. Saskia Vogel reports. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-10-03 00:00:00 UTC ]
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#book lovers
#global gathering
With the rapid increase in self-published books around the world, major publishing houses are having to find new ways to maintain their market share. Continue reading at BBC World
[ BBC World | 2013-08-23 00:00:00 UTC ]
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Walker Books will give away 70,000 free books this summer as part of the Royal National Institute... Continue reading at The Bookseller
[ The Bookseller | 2013-08-07 00:00:00 UTC ]
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#walker books
JK Rowling has secretly written a crime novel under the guise of male debut writer Robert Galbraith. Continue reading at BBC World
[ BBC World | 2013-07-15 00:00:00 UTC ]
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Tuesday morning Amazon Publishing announced a new comics and graphic novel imprint, Jet City Comics. It will publish graphic novels by George R.R. Martin, of "Game of Thrones" fame and others.It was only yesterday that I asked my editor when Comic-Con begins, because the comics-related... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-07-09 00:00:00 UTC ]
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Travis McDade tells of stealing and dealing of rare books in the early 20th century and the man who stopped it.It is hard to imagine a more gentlemanly trade than the buying and selling of old books. The very word "antiquarian" evokes tweedy, bespectacled fellows moving between dusty shelves to... Continue reading at Los Angeles Times
[ Los Angeles Times | 2013-06-28 00:00:00 UTC ]
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World Book Night, the celebration of reading which includes the distribution of free books, has arrived. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-04-24 00:00:00 UTC ]
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The United States celebrated World Book Night on April 23, which meant that over 25,000 volunteers throughout the country handed out half a million free books to promote reading. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-04-23 00:00:00 UTC ]
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Lizzie Skurnick Books, named after the author who will oversee the titles, will re-release old favorites among young adult titles first published between the 1920s and 1980s. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-04-08 00:00:00 UTC ]
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Borders’s closure in 2011 served as a gloomy backdrop for the panel at the New York Public Library on February 12, “The Future of Art Book Publishing,” whose title carried a hint of bad news for catalogues and monographs. Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-03-24 00:00:00 UTC ]
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With The Fast Diet, UK publisher Short Books has the biggest hit in its history. Co-founder Rebecca Nicolson reflects on why, and the role of independent publishers today. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-03-22 00:00:00 UTC ]
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#biggest hit
#fast diet
Publishing houses are Germany's intellectual backbone. For many years, they created a culture of literary abundance and generated healthy profits. But in the age of Amazon, ebooks and self-publishing, they could be facing demise. Continue reading at ABC News
[ ABC News | 2013-03-16 00:00:00 UTC ]
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#long live
The Bookseller magazine will be giving out the award for the thirty-fifth year in a row, with competitors including 'Goblinproofing One's Chicken Coop' and 'How To Sharpen Pencils.' Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2013-02-22 00:00:00 UTC ]
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One key to selling more books is to produce great books, and people will recommend and buy them. Don't be satisfied with the merely good. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-02-08 00:00:00 UTC ]
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Realizing no single major Japanese vendor supported fixed layout ebooks, Sakkam Press was forced to switch to reflowable formats. Here's how they managed it. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-13 00:00:00 UTC ]
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Most indie booksellers who want to expand their business add more stores, and that’s the way Mitchell Kaplan initially tried to grow Books & Books, which he opened in Coral Gables, Fla., in 1982. Continue reading at Publishers Weekly
[ Publishers Weekly | 2012-11-09 00:00:00 UTC ]
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#indie booksellers
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A new survey found that more than 70 percent of parents still prefer print books to the iPad when it comes to reading to children. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-09-20 00:00:00 UTC ]
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#survey found
Red magazine is launching the Red Book Club and doubling the amount of space it dedicates to... Continue reading at The Bookseller
[ The Bookseller | 2012-04-02 00:00:00 UTC ]
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#red magazine
An Australian group-buying site owned by Microsoft and Nine sold ebook readers bundled with a treasure trove of thousands of pirated books including the full Harry Potter and Lord of the Rings series. Continue reading at The Sydney Morning Herald
[ The Sydney Morning Herald | 2012-02-29 00:00:00 UTC ]
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#treasure trove
#e-book deal