Orion backs Standard literacy campaign

Written By: Benedicte Page Publication Date: Tue, 12/07/2011 - 12:21 Orion Children's Books is supporting the London Evening Standard's literacy campaign Get London Reading with donations of Horrid Henry books. Volunteers to the Standard-backed scheme to help schoolchildren with their reading will each receive a copy of early reader title Horrid Henry's Car Journey by author Francesca Simon. The donation will apply to all volunteers currently working with children through Volunteer Reading Help, the charity supported by the newspaper, plus any new volunteers to the scheme up to the end of 2011. read more Continue reading at 'The Bookseller'

[ The Bookseller | 2011-07-12 00:00:00 UTC ]
News tagged with: #london reading #volunteer reading #literacy campaign

Other Publishing stories related to: 'Orion backs Standard literacy campaign'

Orion Children's buys middle-grade debut

Orion Children's Books has acquired a debut novel described as "a fresh and exciting new... Continue reading at The Bookseller

[ The Bookseller | 2013-05-14 00:00:00 UTC ]
More news stories like this | News stories tagged with: #orion children

After 37 Years, Winton Steps Back

After spending 37 years in the publishing industry, including the last five as chairman, CEO, and publisher of Counterpoint LLC, Charlie Winton turned over the publisher reins at the press to Rolph Blythe on May 1. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-05-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishing industry

WHS campaign for Theakstons crime award kicks off

W H Smith's promotion of the 2013 Theakstons Old Peculier Crime Novel of the Year award... Continue reading at The Bookseller

[ The Bookseller | 2013-05-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #peculier crime

'Nine-month' campaign for L,B Beatles book

A range of exclusive Beatles content is being used in a "nine-month pre-publication... Continue reading at The Bookseller

[ The Bookseller | 2013-05-09 00:00:00 UTC ]
More news stories like this |

US court backs Google book plans

A US federal appeals court has questioned the reasoning behind a class-action lawsuit against Google over its effort to digitise millions of books, suggesting that many authors could benefit from the project. Continue reading at Stuff

[ Stuff | 2013-05-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #class-action lawsuit

Summer campaigns seek to innovate

Publishers are seeking out innovative ways to target shoppers as they promote their big titles... Continue reading at The Bookseller

[ The Bookseller | 2013-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #innovative ways #big titles

PublishNews Brazil: Saraiva Gets New CEO, Book Policies Go Back to Brasilia

In Brazil, Saraiva gets a new CEO, the Ministry of Culture moves oversite of book policies back to Brasilia, and a university press finds success with free ebooks by its professors. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-03 00:00:00 UTC ]
More news stories like this | News stories tagged with: #publishnews brazil #free ebooks

ACE backs Miller over culture speech

Arts Council England (ACE) has backed the speech culture secretary Maria Miller’s speech... Continue reading at The Bookseller

[ The Bookseller | 2013-04-25 00:00:00 UTC ]
More news stories like this |

MPA Is Getting Closer to Digital Magazine Ad Standards

Magazine publishers have found new fans for their content on tablets and e-readers, but will they ever be able to get advertisers to give them the same commitment? In the three years since consumers got their hands on Apple’s first iPads, magazines have been preparing their content for the new... Continue reading at AdWeek

[ AdWeek | 2013-04-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #business model #tablet editions #brenda white #digital ad

M&C Saatchi designs bookshop campaign

A trade-wide promotion that celebrates books and bookshops is to launch in September, backed by... Continue reading at The Bookseller

[ The Bookseller | 2013-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #celebrates books

Authors campaign to save Venice's bookshops

British novelist Michelle Lovric and Strega Prize-winner Tiziano Scarpa are among a large group... Continue reading at The Bookseller

[ The Bookseller | 2013-04-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #authors campaign #save venice #large group

Arthur Frommer takes brand back from Google, will keep guidebooks going

The tale of Google and Frommer's famed travel guides has taken another twist this evening. Associated Press writer Beth Harpaz reports Arthur Frommer confirmed over the phone that he has retaken control of the brand from Google, and plans to continue publishing them in ebook and print formats,... Continue reading at Engadget

[ Engadget | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #continue publishing #print formats #full statement #image credit

MJ launches marketing campaign for Marian Keyes

Penguin division Michael Joseph has launched a major marketing campaign to support the paperback... Continue reading at The Bookseller

[ The Bookseller | 2013-04-04 00:00:00 UTC ]
More news stories like this | News stories tagged with: #marian keyes

L,B celebrates McCall Smith with digital campaign

Little, Brown is celebrating the 15th anniversary of Alexander McCall Smith’s The No 1... Continue reading at The Bookseller

[ The Bookseller | 2013-03-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital campaign #15th anniversary

W H Smith bites back over Dale speech

W H Smith has defended its record on book marketing promotions, after being accused by Biteback... Continue reading at The Bookseller

[ The Bookseller | 2013-03-15 00:00:00 UTC ]
More news stories like this |

Orion signs Viv Groskop

Orion has acquired a non-fiction account by journalist and broadcaster Viv Groskop of her attempt... Continue reading at The Bookseller

[ The Bookseller | 2013-03-12 00:00:00 UTC ]
More news stories like this | News stories tagged with: #non-fiction account

How Bookshop Windows Can Support Digital Promotion Campaigns

Dressing bookshop windows is a dying art, but if done with a sense of theatre, it can be a stepping stone to a digital campaign – one that the public unknowingly runs for you. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-03-08 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookshop windows #stepping stone #digital campaign

Bologna at 50: Looking Back, Forging Ahead

For many children's book industry professionals around the globe, a trip to the Bologna Children's Book Fair has become a familiar, and always welcome, rite of spring. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-03-02 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bologna children #forging ahead #book fair

Integrating Social Marketing Into Brand Campaigns

Social marketing isn’t close to peaking yet, but it’s already a part of almost every conversation between brands and marketers. Close to 90 percent of advertisers are using some form of it, according to a recent Nielsen study. Continue reading at Folio Magazine

[ Folio Magazine | 2013-03-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #brand campaigns