The 2016 Association of National Advertisers (ANA) Masters of Media Conference earlier this month in Florida felt more like a trial. And technology was the defendant. Arguments from the ANA and White Ops revealed just how bad the bot fraud situation is and how it's getting worse. Forrester's Jim Nail delivered a methodical and compelling argument that questioned the entire ROI of programmatic advertising. The problem is the defense was missing: The solutions to these challenges is already being addressed by big technology platforms -- Facebook, Google, Snapchat -- in partnership with publishers, brands and even consumers. The post Opinion: Marketers shouldn’t make tech the enemy appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-03-18 00:00:00 UTC ]
News tagged with:
#programmatic advertising
#snapchat --
Project-wise, Imago is now approaching pre-pandemic levels, says president and CEO Howard Musk. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
More news stories like this |
On Jan. 1, the privately owned business publisher Bloomberg Media shut off its open-market programmatic advertising, a move to better control its user experience and drive advertisers to reach its audience by buying directly from the company itself. Six months later, the strategy produced its... Continue reading at AdWeek
[ AdWeek | 2023-07-18 11:31:59 UTC ]
More news stories like this | News stories tagged with:
#user experience
#privately owned
The German book market faces a perplexing set of circumstances, resulting in an overall performance down -1.9 percent in 2022. The post Germany’s 2022 Market Report: Turnover Down 1.9 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-07-05 13:17:22 UTC ]
More news stories like this | News stories tagged with:
#post germany
#german book
Remember the early days of the AI hype train, when everyone spent their time making stupid images using text prompts? If you want to recapture the nostalgic haze of, uh, late 2022, Picsart has got you covered. The popular image editor just launched an AI-powered animated GIF generator.The major... Continue reading at Engadget
[ Engadget | 2023-07-03 17:59:35 UTC ]
More news stories like this | News stories tagged with:
#ios devices
#android devices
#opening credits
#comic book
The tech industry is reeling from the combination of a rough economy, the COVID-19 pandemic and some obvious business missteps. And while that led to job cuts in 2022, the headcount reductions have unfortunately ramped up in 2023. It can be tough to keep track of these moves, so we’ve compiled... Continue reading at Engadget
[ Engadget | 2023-06-29 15:28:56 UTC ]
More news stories like this | News stories tagged with:
#simply put
#ibm pivoted
#cloud computing
#second-largest wave
#beaten expectations
#staffing level
#big names
#podcast empire
#quickly put
#premium subscribers
#revenue existed
#reach break-
#earnings sooner
#publishing giant
Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. For real-time updates, follow our live blog. And see all our coverage here. Plus, click here for a recap of Day One. Twitter is beachless but bullish and Meta... Continue reading at Advertising Age
[ Advertising Age | 2023-06-20 20:38:54 UTC ]
More news stories like this | News stories tagged with:
#kendrick lamar
#short film
#beautiful life
#nielsen
Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget
[ Engadget | 2023-06-20 16:46:02 UTC ]
More news stories like this | News stories tagged with:
#advertising business
#anticompetitive behavior
#news publisher
#publishing giant
The authors of a picture book about a penguin family with two fathers sued the state and a school district that removed the book from libraries. Continue reading at The New York Times
[ The New York Times | 2023-06-20 14:25:50 UTC ]
More news stories like this | News stories tagged with:
#school district
#picture book
Summer can be a sleepy time for deals, but there was actually a fair amount of savings to be found on tech this week. Amazon's Prime Day is probably about a month away, but the company looked like they were getting a head start with discounts on Kindles, two Echospeakers, Fire TV devices and... Continue reading at Engadget
[ Engadget | 2023-06-16 16:33:11 UTC ]
More news stories like this | News stories tagged with:
#$50 discount
#$40 discount
#$20 discount
#usual $100
#follow @engadgetdeals
#kindle
A new report from Group Black and Nielsen reveals Black creators have larger and more engaged followings than their non-Black peers. Continue reading at Advertising Age
[ Advertising Age | 2023-06-13 14:00:00 UTC ]
More news stories like this | News stories tagged with:
#study finds
#nielsen
Coffee House Press in Minneapolis is building up its staff after 30% of its employees resigned this past month. Jeremy Davies was named executive editor and three Texas booksellers have also recently joined the press. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#past month
You get free stuff, you get free travel, you get the nifty cool title of "brand ambassador," what's not to love about being an internet influencer? There's the consequences, for one. Not even just the warranted consequences of your actual actions, mind you, but also those arriving unbidden based... Continue reading at Engadget
[ Engadget | 2023-06-11 14:30:57 UTC ]
More news stories like this | News stories tagged with:
#ten minutes
#devastating impact
#penguin random house
“So many come to mind,” says the author, whose novel “The Rabbit Hutch” won a National Book Award last year and will be out in paperback this month. “I guess I’m often furious?” Continue reading at The New York Times
[ The New York Times | 2023-06-08 09:00:31 UTC ]
More news stories like this | News stories tagged with:
#national book award
Circana's Brenna Connor assessed “The State of the Children’s Book Market” for Children’s Institute 2023 in Milwaukee, speaking about transformations, troubles, and growth opportunities across the children’s, middle grade, and YA sectors. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-07 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#book market
#growth opportunities
#middle grade
#children’s book
The nonprofit of an independent bookstore in California is making book fairs accessible to underserved students. Continue reading at Book Riot
[ Book Riot | 2023-06-01 18:58:52 UTC ]
More news stories like this | News stories tagged with:
#independent bookstore
The Audio Publishers Association’s annual sales survey revealed an 11th straight year of double-digit growth in audiobook sales, with 2022 revenue from reporting publishers up 10%, to $1.8 billion. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-06-01 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#audiobook market
#double-digit growth
#audiobook sales
#audiobook
The biggest news in tech this week came from Google's annual developer conference on Wednesday. They announced three new devices: The Pixel 7a smartphone, the Pixel Tablet and the Pixel Fold. Discounts on brand new products don't happen often, but both Amazon and Google were quick to bundle... Continue reading at Engadget
[ Engadget | 2023-05-12 15:15:04 UTC ]
More news stories like this | News stories tagged with:
#save money
#virtual assistant
#buying advice
#$100 cheaper
#follow @engadgetdeals
#ebooks
#kindle
It's Friday, which means it's time for another roundup of good deals on recommended tech. Among this week's highlights, the second-gen Apple Pencil is back down to an all-time low of $89, while the latest Echo Dot is within $5 of the best price we've tracked at $30. If you need to upgrade the... Continue reading at Engadget
[ Engadget | 2023-05-05 16:30:08 UTC ]
More news stories like this | News stories tagged with:
#robot vacuums
#heavily discounted
#self-emptying base
#buying advice
#follow @engadgetdeals
#kindle
A Nielsen report finds that sales of print books in 10 countries totaled 614 million copies last year, level with 2021 sales. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-05 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#flat compared
#print books
#nielsen
#print book
Michele Misiak has been named executive v-p for direct to consumer and retail sales at Baker Publishing Group, and Raela Schoenherr and Brianne Dekker get new roles. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-05-02 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#retail sales