Opinion: Marketers shouldn’t make tech the enemy

The 2016 Association of National Advertisers (ANA) Masters of Media Conference earlier this month in Florida felt more like a trial. And technology was the defendant. Arguments from the ANA and White Ops revealed just how bad the bot fraud situation is and how it's getting worse. Forrester's Jim Nail delivered a methodical and compelling argument that questioned the entire ROI of programmatic advertising. The problem is the defense was missing: The solutions to these challenges is already being addressed by big technology platforms -- Facebook, Google, Snapchat -- in partnership with publishers, brands and even consumers. The post Opinion: Marketers shouldn’t make tech the enemy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-18 00:00:00 UTC ]
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[ The Bookseller | 2011-12-12 00:00:00 UTC ]
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[ The Bookseller | 2011-12-09 00:00:00 UTC ]
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[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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[ The Bookseller | 2011-11-28 00:00:00 UTC ]
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[ AllThingsD | 2011-11-16 00:00:00 UTC ]
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[ The Bookseller | 2011-11-15 00:00:00 UTC ]
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[ PC World | 2011-11-14 00:00:00 UTC ]
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[ The Bookseller | 2011-10-27 00:00:00 UTC ]
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[ Publishers Weekly | 2011-10-21 00:00:00 UTC ]
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[ Folio Magazine | 2011-10-20 00:00:00 UTC ]
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[ PC World | 2011-10-19 00:00:00 UTC ]
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[ The Bookseller | 2011-10-19 00:00:00 UTC ]
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[ The Bookseller | 2011-10-17 00:00:00 UTC ]
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[ Folio Magazine | 2011-10-09 00:00:00 UTC ]
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[ PC World | 2011-10-07 00:00:00 UTC ]
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[ PC World | 2011-09-29 00:00:00 UTC ]
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[ Media Week | 2011-09-23 00:00:00 UTC ]
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[ The Bookseller | 2011-09-20 00:00:00 UTC ]
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[ Folio Magazine | 2011-09-12 00:00:00 UTC ]
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