Opinion: Marketers shouldn’t make tech the enemy

The 2016 Association of National Advertisers (ANA) Masters of Media Conference earlier this month in Florida felt more like a trial. And technology was the defendant. Arguments from the ANA and White Ops revealed just how bad the bot fraud situation is and how it's getting worse. Forrester's Jim Nail delivered a methodical and compelling argument that questioned the entire ROI of programmatic advertising. The problem is the defense was missing: The solutions to these challenges is already being addressed by big technology platforms -- Facebook, Google, Snapchat -- in partnership with publishers, brands and even consumers. The post Opinion: Marketers shouldn’t make tech the enemy appeared first on Digiday. Continue reading at 'Digiday'

[ Digiday | 2016-03-18 00:00:00 UTC ]
News tagged with: #programmatic advertising #snapchat --

Other news stories related to: "Opinion: Marketers shouldn’t make tech the enemy"

Self-published authors’ market share surges

As much as a quarter of fiction ebooks sold in the UK could be from self-published writers, as... Continue reading at The Bookseller

[ The Bookseller | 2012-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #self-published writers #self-published authors

Libraries, Tech-Smart Authors, and the Coming Digital Apocalypse

Whatever else can be said about Tools of Change, O’Reilly Media’s traveling road show on publishing and technological change, it seems to come along just when a concentrated dose of discussion—or perhaps muted confrontation—is needed. Over the course of the three-day conference in New York City,... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-17 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #contentious issues #digital era #three-day conference

Outsourcing Marketing Functions For In-House Results

Despite a stabilizing economy, many publishers still function with a “lean” staff. In order to accommodate growing digital demands and a wider advertising portfolio with a thinner team, some companies are finding solutions outside their office walls. Continue reading at Folio Magazine

[ Folio Magazine | 2012-02-15 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #office walls

Wimpy Kid wins BMS marketing gong

The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #jeff kinney #cabin fever #wimpy kid #marketing campaign

Paravion Press: Hand-making Books from a Cave in Greece

In a time when digital and print-on-demand technology are streamlining how books are created and delivered, Paravion Press believes there still is a market for well-crafted, hand-made books. “Paravion hopes to keep hold of a patch of turf for the old guard of the printed book—the realm of the... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-10 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #print-on-demand technology

Marmion Launches Marketing Firm

Bridget Marmion, who has had long tenures in sales and marketing at FSG, Random House and Houghton Mifflin Harcourt, has started her own firm, Your Expert Nation. Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-08 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #random house

The ToC Perspective: A Call for a Unified E-book Market

Imagine buying a car that locks you into one brand of fuel. That new BMW only runs on BMW gas. There are plenty of BMW gas stations around, so convenience isn't an issue. But if a different brand of gas station offers a discount, a membership program, or some other marketing campaign, you can't... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #marketing campaign #membership program

W H Smith ‘won market share’ at Christmas

W H Smith says it increased its market share over the Christmas period, with retail analysts... Continue reading at The Bookseller

[ The Bookseller | 2012-01-26 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #market share #christmas period

Recession fails to bite children's market

Children's publishing emerged relatively unscathed from a recessionary 2011, with 13 of the... Continue reading at The Bookseller

[ The Bookseller | 2012-01-23 00:00:00 UTC ]
More news stories like this |

Moving Toward A Hybrid Market

Even as more consumers buy dedicated digital reading devices and tablets, a hybrid market for books is developing in which readers will buy both print and digital books. That was one of the main conclusions from Verso Digital’s “2011 Survey of Book-Buying Behavior,” presented by the company’s... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-01-20 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #book-buying behavior #hybrid market #digital books

Sykes makes history donation to London schools

Author Adrian Sykes, with his publisher David Campbell, of Everyman's Library, is to donate a... Continue reading at The Bookseller

[ The Bookseller | 2012-01-20 00:00:00 UTC ]
More news stories like this |

Fnac making 510 redundant to cut costs

Fnac, the leading French cultural products chain, will lay off 510 of its 17,000 staff and may... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #cut costs

YA market ripe for digital, say publishers

Children's publishers remain confident that the printed book will be the dominant format for... Continue reading at The Bookseller

[ The Bookseller | 2012-01-16 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #printed book

"Unprecedented" seven make Man Asian shortlist

An "unprecedented" seven novels have been shortlisted for the 2011 Man Asian Literary... Continue reading at The Bookseller

[ The Bookseller | 2012-01-11 00:00:00 UTC ]
More news stories like this |

Police make arrest over Bertrams fraud

A man has been arrested and bailed in connection with a £1.9m fraud alleged to have taken... Continue reading at The Bookseller

[ The Bookseller | 2012-01-03 00:00:00 UTC ]
More news stories like this |

HMV makes a profit from Waterstone's, as losses deepen

The HMV Group made a profit of £11.5m from the sale of book chain Waterstone's, but the... Continue reading at The Bookseller

[ The Bookseller | 2011-12-19 00:00:00 UTC ]
More news stories like this |

Rodale Makes Digital Hire

Health and fitness publisher Rodale is bringing in a new executive to oversee the digital division it created as part of October's shakeup. Former Barnes & Noble GM Anthony Astarita will become Rodale's general manager of digital and new brand development, one of three divisions CEO Maria... Continue reading at AdWeek

[ AdWeek | 2011-12-19 00:00:00 UTC ]
More news stories like this | All news stories tagged with: #strategic alliances #steve madden #coming year #nook e-reader #brand development