The 2016 Association of National Advertisers (ANA) Masters of Media Conference earlier this month in Florida felt more like a trial. And technology was the defendant. Arguments from the ANA and White Ops revealed just how bad the bot fraud situation is and how it's getting worse. Forrester's Jim Nail delivered a methodical and compelling argument that questioned the entire ROI of programmatic advertising. The problem is the defense was missing: The solutions to these challenges is already being addressed by big technology platforms -- Facebook, Google, Snapchat -- in partnership with publishers, brands and even consumers. The post Opinion: Marketers shouldn’t make tech the enemy appeared first on Digiday. Continue reading at 'Digiday'
[ Digiday | 2016-03-18 00:00:00 UTC ]
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Kobo has appointed Colin Bettam, formerly vice-president of marketing at LG Electronics, to... Continue reading at The Bookseller
[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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Puffin's campaign for Diary of a Wimpy Kid: The Third Wheel by Jeff Kinney [pictured] was... Continue reading at The Bookseller
[ The Bookseller | 2013-07-09 00:00:00 UTC ]
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Porter Anderson takes in recent discussions about metadata and book marketing, a live, crowdsourced writing experiment, book recommendation culture, and more. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
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At the Tokyo International Book Fair the focus finally shifted away from devices to actual ebooks, but hype of their immediately transforming the business was toned down. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-08 00:00:00 UTC ]
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The Russian ebook market more than doubled in 2012, to 250 million rubles (USD $8 million), but remains just 1% of market. Some 95% of ebooks downloaded are pirate editions. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-07-01 00:00:00 UTC ]
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Developed by Democrasoft, a software developer specializing in collaboration and engagement, a WeJIT is “a way to make books better by embedding interactivity that allows readers to connect and collaborate in a customized online social experience that is engaging and fun,” Democrasoft CEO... Continue reading at Publishers Weekly
[ Publishers Weekly | 2013-06-29 00:00:00 UTC ]
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Preliminary results from a new survey say that Japan's ebook market is valued at 72.9 billion yen ($740 million), a 15.9% jump over 2011. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-28 00:00:00 UTC ]
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Campaigns for titles ranging from Fifty Shades of Grey to the BFI Film Classics series have been... Continue reading at The Bookseller
[ The Bookseller | 2013-06-26 00:00:00 UTC ]
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E-Libros, one Colombia's few digital publishers, is using the tarjeta e-libro, or ebook cards, to reach readers accustomed to only buying print books. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-21 00:00:00 UTC ]
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Apple didn't try to fix or raise the prices of electronic books when it entered into the market in 2010, according to Apple Senior Vice President Eddy Cue. Rather, he says, the company was only working to ensure a profit for itself."We're not willing to lose money in any business," Cue told the... Continue reading at PC World
[ PC World | 2013-06-18 00:00:00 UTC ]
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JADS International creates scent for comic book iconCreate a fragrance that smells heroic with a touch of villainy — that's what Andrew Levine's Lutherville company set out to do. Continue reading at Baltimore Sun
[ Baltimore Sun | 2013-06-18 00:00:00 UTC ]
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Fairfax Magazines will resign the licences, owned by IDG, to publish technology titles Computerworld, Reseller News and PC World in New Zealand. In a press release sent out to the media late yesterday, the organisation says the decision is based on ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-06-18 00:00:00 UTC ]
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A marginal overall decline, rising ebook sales and online booksellers with double-digit... Continue reading at The Bookseller
[ The Bookseller | 2013-06-17 00:00:00 UTC ]
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Apple director Keith Moerer said in court on Tuesday that the company holds about 20 percent of the US ebook market, double the size commonly assumed. The revelation came after the Department of Justice tried to bolster its price fixing case against the company by asserting that "Apple forgot to... Continue reading at Engadget
[ Engadget | 2013-06-13 00:00:00 UTC ]
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The head of Apple's iBookstore says Apple has captured 20 percent of the U.S. ebook market. Continue reading at AllThingsD
[ AllThingsD | 2013-06-13 00:00:00 UTC ]
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Have a well-defined set of expectations for customers based on platform and device. Continue reading at Folio Magazine
[ Folio Magazine | 2013-06-07 00:00:00 UTC ]
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Patricia van Rhijin, director at CIDCLI, discussed the problems getting Mexican children's books published in the US. American publishers are 'so square,' she says. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-06-06 00:00:00 UTC ]
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When News Corp strikes out as a stripped-down publishing company in late June, its future fate will hinge on the performance of Dow Jones, a subsidiary that houses the flagship Wall Street Journal and a mish-mash of consumer and business products. ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-30 00:00:00 UTC ]
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Scholastic's Julie Amitie and Gavin Brown offer nine steps to successful multi-platform storytelling and promotion, using The 39 Clues and Infinity Ring series as examples. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2013-05-30 00:00:00 UTC ]
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For the first time in a long time some optimism is returning to the publishing industry. Circulation numbers and revenues were decimated by the rise of the internet and while the future for print still looks shaky, the companies behind newspapers and ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2013-05-28 00:00:00 UTC ]
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