Of stage and screens: Broadway websites play leading role

Robert Diamond's initial brush with Broadway and technology began with Phantom of the Opera and a fascination with its leading man. "Hey, I'm a straight guy who loves Michael Crawford. When I was still in college I created the official Michael Crawford website," said the self-described nerd, who remains good friends with the celebrity. His next venture was a little more professional. In 2003, Mr. Diamond launched BroadwayWorld.com with a $5,000 investment. It took several years before he quit his day job working for a publisher of technology magazines, but eventually the site became his bread and butter. These days, BroadwayWorld.com is one of the Great White Way's biggest hits, covering Broadway, off-Broadway, regional and international theater, and even film, television, fashion and travel. The site attracts 4 million to 5 million visitors a month, according to Google Analytics, and boasts more than a dozen full-time staffers, six photographers and 260 worldwide contributors. Mr. Diamond said the site turns a healthy profit, with 99% of it coming from advertising revenue. Increasingly, he has to share the spoils. The Web has become cluttered with more than a dozen theater sites in the past 10 years, all vying for limited advertising revenue. BroadwayWorld.com is tops in traffic among local sites, according to Compete.com, ahead of its biggest competitors, Broadway.com and TheaterMania.com, and even Playbill.com. But many others have gotten in on the act, including... Continue reading at 'Crains New York'

[ Crains New York | 2013-11-17 00:00:00 UTC ]
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Leading National Advertisers 2023—Spending is still growing, but a recession looms

Ad spending for the 200 biggest U.S. advertisers rose a solid 8% in 2022. Internet companies from Amazon to Ally drove ad spending growth, and digital media grabbed the lion's share of budgets for blue-chip marketers. Budgets could come under pressure amid looming signs of recession. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
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Introducing Ad Age Leading National Advertisers 2023

Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age

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Capitalists Built the Stage and We’re All Performing Health

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Salman Rushdie to write a book about being stabbed on stage

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New Role for Jellyfish Founder Rob Pierre as The BrandTech Group M&A Deal Finalized

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News Corp denies it played a part in Stan Grant’s decision to leave Q+A amid racist attacks

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B.J. Best, Andrew Ervin, and Brittney Morris on Video Games, Storytelling, and the Importance of Play

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BPG Promotes Three in Retail, Marketing Roles

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The mouse that roared: how a little Australian website stared down Murdoch’s millions

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Google calls for relaxing of Australia’s copyright laws so AI can mine websites for information

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Michael Denneny, Editor of 'And the Band Played On,' Dead at 80

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March Religion Bestsellers: Shannon Bream, Novelist Wanda E. Brunstetter Lead the Lists

Biblical lessons from Fox broadcaster Shannon Bream topped the nonfiction list; Amish romance novelist Wanda E. Brunstetter's launches a new collection in fiction's #1 spot. Continue reading at Publishers Weekly

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Bloomberg Media Fills Chief Revenue Officer Role, Accelerating Ad Revenue Growth

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8 of the Best Manga Websites

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Warsick: Testimonial Plays Share Ukrainians’ Experience of War, by Oleksandra Wallo & Anna Halas

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Fox hires Nielsen exec to lead new data-driven sales strategy

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