Octopus marketing and publicity restructure as Grindon and Brown step up

Octopus Publishing Group has announced promotions and a restructure in its publicity and marketing department with both Matt Grindon and Megan Brown stepping up to more senior roles.  Continue reading at 'The Bookseller'

[ The Bookseller | 2021-08-09 20:07:57 UTC ]
News tagged with: #announced promotions #marketing department #senior roles

Other Publishing stories related to: 'Octopus marketing and publicity restructure as Grindon and Brown step up'


HarperCollins Steps Up in Fiction

The two-book deal William Morrow signed with Patricia Cornwell earlier this month was just the latest high-profile deal in a concerted effort by parent company HarperCollins to rebuild the house’s fiction list. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction list #concerted effort


A Simple Red Clip Turns Park Benches Into Public Libraries

Amsterdam gets a citywide book exchange, courtesy of a local creative agency. On the subway in most European cities, it’s a passenger habit to leave behind the morning’s newspaper. They aren’t littering (like a New Yorker would be); it’s simply a courtesy for other commuters who might want to... Continue reading at Fast Company

[ Fast Company | 2013-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #public spaces


McKearney to step down at The Reading Agency

Miranda McKearney is to step down from her role as director of The Reading Agency in December.... Continue reading at The Bookseller

[ The Bookseller | 2013-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #reading agency


Bloomsbury Goes Global with Marketing Plans

In 2011, Bloomsbury announced it was restructuring to facilitate a more global approach to publishing. Continue reading at Publishers Weekly

[ Publishers Weekly | 2013-08-16 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bloomsbury announced #global approach #marketing plans


Scarpetta film moves a step closer

A film based on Patricia Cornwell's famous protagonist Dr Kay Scarpetta moves a step closer following a publishing deal with HarperCollins. Continue reading at BBC News

[ BBC News | 2013-08-15 00:00:00 UTC ]
More news stories like this | News stories tagged with: #step closer #film based #patricia cornwell #publishing deal


American Booksellers to Fight Amazon Through Negative Publicity

The ABA's CEO sent an open letter to independent booksellers encouraging them to publicize Amazon as a company "detrimental" to the book business and buyers. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-08-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #american booksellers #fight amazon #open letter #book business


Bob Carrigan Steps Down as IDG Communications CEO

 Bob Carrigan is stepping down as CEO of IDG Communications Worldwide, the company announced today. Carrigan will transition out of his role at the end of IDG's fiscal year, ending September 30, and will join the company's board of directors. Continue reading at Folio Magazine

[ Folio Magazine | 2013-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with: #fiscal year


Mass-Market Marathon

This afternoon, I start Grendel, John Gardner’s 1971 novel telling the story of Beowulf’s first great opponent from the monster’s point of view. The version I’ve got is identical to the one I read in Modern Literature my junior year in high school, where Ms. Martin, her hair in a severe bun but... Continue reading at Slate

[ Slate | 2013-08-05 00:00:00 UTC ]
More news stories like this | News stories tagged with: #modern literature #high school


Embedded Posts: This Is Facebook's Real Public Offering

Facebook announced today that it's rolling out embedded posts. That means you'll be able to click on a link in whatever you publish, get a code, and embed that content elsewhere on the Web-just like you can already do with YouTube, Twitter, Vine and Instagram.     Continue reading at Wired

[ Wired | 2013-08-01 00:00:00 UTC ]
More news stories like this | News stories tagged with: #embedded posts


London Market Report

The FTSE 100 falls, but shares in publishing group Pearson jump 9% after its latest results. Continue reading at BBC News

[ BBC News | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #latest results


The New Backbone of Content and Marketing: Data

This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
More news stories like this | News stories tagged with: #data sources #marketing campaign


BookExpo America Brings Translation To Global Market Forum 2014

BookExpo America's 2014 Global Market Forum will be have an exciting new focus, Books in Translation: Wanderlust for the Written Word. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-22 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookexpo america #written word


Octopus signs beer book

The Octopus Publishing Group has signed a new book from beer writers Stephen Beaumont and Tim... Continue reading at The Bookseller

[ The Bookseller | 2013-07-18 00:00:00 UTC ]
More news stories like this |


Restructure at BookData Publisher Services

Nielsen Book has reorganised its BookData Publisher Services team, making four new appointments... Continue reading at The Bookseller

[ The Bookseller | 2013-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen book


Little, Brown reveals Galbraith numbers

Little, Brown has confirmed it is reprinting 140,000 copies of Robert Galbraith/J K Rowling... Continue reading at The Bookseller

[ The Bookseller | 2013-07-17 00:00:00 UTC ]
More news stories like this | News stories tagged with: #robert galbraith/


Digital marketing unravelled

Nailing a Facebook news feed, working with Amazon’s algorithm, and building anticipation... Continue reading at The Bookseller

[ The Bookseller | 2013-07-12 00:00:00 UTC ]
More news stories like this |


If Publishers Fail to Self-Regulate Native Ads, FTC May Step In

BuzzFeed is famous for it, Facebook and Twitter embraced it, and The Atlantic got blasted for it. Native advertising may be all the rage, but if brands and publishers aren’t careful, it could trigger some regulatory repercussions, analysts ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2013-07-11 00:00:00 UTC ]
More news stories like this | News stories tagged with: #native advertising


Barnes & Noble CEO steps down following dismal financial reports

Barnes & Noble CEO William Lynch resigned after the company reported disappointing fourth-quarter numbers. The bookstore chain also recently announced that it's seeking another company with which to produce the B&N Nook tablet devices. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2013-07-10 00:00:00 UTC ]
More news stories like this | News stories tagged with: #bookstore chain #recently announced


Ether for Authors: Is Today’s Book Marketing All in the Algorithms?

Porter Anderson takes in recent discussions about metadata and book marketing, a live, crowdsourced writing experiment, book recommendation culture, and more. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-07-09 00:00:00 UTC ]
More news stories like this | News stories tagged with: #book marketing


Kobo appoints Bettam as chief marketing officer

Kobo has appointed Colin Bettam, formerly vice-president of marketing at LG Electronics, to... Continue reading at The Bookseller

[ The Bookseller | 2013-07-09 00:00:00 UTC ]
More news stories like this |