He was the scourge of Mitt Romney in the 2012 US election, now Obama's 'backroom Brit' is heading Labour's digital response team for its 2015 campaignIn his new book about the 2012 US presidential election campaign, the Time journalist Mark Halperin singles out the role played by a young Briton in Barack Obama's re-election.It was 26 July and Obama's Republican challenger, Mitt Romney, was asked while on a visit to London if he thought the UK capital was ready for the Olympics. Astonishingly, Romney told the TV interviewer that he wasn't sure, noting that a "few things" were "disconcerting" and that it wasn't clear whether the British people would "come together and celebrate the Olympic moment".As diplomatic blunders go, it took some beating, but the comments were not immediately seen as a story in the US media and were not aired in a TV package that went out there that night."But, in Chicago, a young 'Obaman' on the digital rapid-response team named Matthew McGregor noticed them in the NBC transcript," writes Halperin. The former Labour party operative, who had been headhunted by the Democrats to direct Obama's digital rapid-response unit, "shipped the transcript to some pals in the British press, flagging the potentially rankling bits", writes Halperin. Within minutes, the story was ablaze online. David Cameron rebuked Romney and, hours later, Boris Johnson yelled out to a huge crowd gathered in Hyde Park to greet the Olympic torch, ridiculing the US visitor and... Continue reading at 'The Guardian'
[ The Guardian | 2013-12-01 00:00:00 UTC ]
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Want to get through to the hard-to-reach millennial male? Thrillist Media Group thinks it knows the formula. The digital publisher announced the creation of The CoLab, its own in-house agency that will work with brands to create native activations and content. "We wanted to have one cohesive... Continue reading at AdWeek
[ AdWeek | 2015-03-10 00:00:00 UTC ]
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Facebook isn't sharing native-video revenue with publishers yet. But when it does, Vox Media plans to be ready, with content that’s designed to live only on social platforms. The post Why Vox Media makes content just for social media appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2015-01-26 00:00:00 UTC ]
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Guardian, Observer and theguardian.com publisher to invest sale proceeds, thought to be £600m to £700m, in core businessGuardian Media Group is selling its 50.1% stake in Auto Trader owner Trader Media Group to private equity firm Apax Partners in a deal thought to be worth £600m to £700m to the... Continue reading at The Guardian
[ The Guardian | 2014-01-21 00:00:00 UTC ]
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Glam Media, one of the largest digital media companies, has hired magazine publishing veteran Dan Lagani as its first president and chief revenue officer, the company is expected to announce Tuesday. Continue reading at AllThingsD
[ AllThingsD | 2013-11-22 00:00:00 UTC ]
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Tablets are well on their way to outselling notebooks. But while the Windows 8 user interface makes it possible to navigate the operating system with just a fingertip, that doesn’t mean all of your old programs become magically finger-friendly. For some things, you just need a keyboard. A new... Continue reading at PC World
[ PC World | 2013-11-05 00:00:00 UTC ]
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Complex Media, a trend-spotting network of style, sports and entertainment media aimed at 18-34 year old males, has now entered the food space with the launch of FirstWeFeast.com. Continue reading at Folio Magazine
[ Folio Magazine | 2012-10-11 00:00:00 UTC ]
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Arianna Huffington speaking at the party last week for Huffington, the new iPad weekly magazine. Continue reading at The New York Times
[ The New York Times | 2012-06-18 00:00:00 UTC ]
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Bobit Business Media, the b-to-b media company specializing in the vehicle-fleet business, announced Tuesday that it has has acquired Newport Business Media, whose brands include Heavy Duty Trucking (HDT), TruckingInfo.com, Heavy Duty Aftermarket Journal and Newport Poster Network. Continue reading at Folio Magazine
[ Folio Magazine | 2012-05-02 00:00:00 UTC ]
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The newest owner of The New Republic magazine is Chris Hughes, a new media guru who co-founded Facebook and helped to run the online organizing machine for Barack Obama's presidential campaign. Continue reading at The New York Times
[ The New York Times | 2012-03-09 00:00:00 UTC ]
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Digital analytics provider comScore and social media marketing software company Buddy Media have entered into a strategic partnership that aims to offer marketers a more quantifiable way to evaluate their social media efforts. Continue reading at Folio Magazine
[ Folio Magazine | 2011-12-08 00:00:00 UTC ]
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Wrights Media announced an agreement with Penton Media; this agreement gives Wrights Media the opportunity to provide exclusive reprint and content licensing services to Penton Media. Continue reading at Folio Magazine
[ Folio Magazine | 2011-11-08 00:00:00 UTC ]
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The satirical news website was bought by a new firm in Chicago that took inspiration for its name, Global Tetrahedron, from a book written by The Onion’s staff. Continue reading at The New York Times
[ The New York Times | 2024-04-25 23:20:18 UTC ]
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For the Scottish novelist and journalist, the novel is a way to fight political misinformation, conspiracy theories, and outright lies. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-19 04:00:00 UTC ]
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The 10 best books of April offer adventurous readers everything from a futuristic novel to Doris Kearns Goodwin’s history-laced memoir about the 1960s. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2024-04-18 11:34:55 UTC ]
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Davis, her husband Julius Tennon, and publisher Lavaille Lavette are launching JVL Media, a new publisher and packager focused on diverse and underrepresented voices. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-18 04:00:00 UTC ]
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The former Disney executive Ben Sherwood and Joanna Coles, the former Hearst content chief, are being given a minority stake in the digital tabloid. Continue reading at The New York Times
[ The New York Times | 2024-04-15 13:00:12 UTC ]
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Akwaeke Emezi, Rivers Solomon, and others offer realistic, fantastical, and experimental looks at LGBTQ life. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-04-12 04:00:00 UTC ]
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