Obama's tech wizard hones his media weapons to help Miliband get to No 10

He was the scourge of Mitt Romney in the 2012 US election, now Obama's 'backroom Brit' is heading Labour's digital response team for its 2015 campaignIn his new book about the 2012 US presidential election campaign, the Time journalist Mark Halperin singles out the role played by a young Briton in Barack Obama's re-election.It was 26 July and Obama's Republican challenger, Mitt Romney, was asked while on a visit to London if he thought the UK capital was ready for the Olympics. Astonishingly, Romney told the TV interviewer that he wasn't sure, noting that a "few things" were "disconcerting" and that it wasn't clear whether the British people would "come together and celebrate the Olympic moment".As diplomatic blunders go, it took some beating, but the comments were not immediately seen as a story in the US media and were not aired in a TV package that went out there that night."But, in Chicago, a young 'Obaman' on the digital rapid-response team named Matthew McGregor noticed them in the NBC transcript," writes Halperin. The former Labour party operative, who had been headhunted by the Democrats to direct Obama's digital rapid-response unit, "shipped the transcript to some pals in the British press, flagging the potentially rankling bits", writes Halperin. Within minutes, the story was ablaze online. David Cameron rebuked Romney and, hours later, Boris Johnson yelled out to a huge crowd gathered in Hyde Park to greet the Olympic torch, ridiculing the US visitor and... Continue reading at 'The Guardian'

[ The Guardian | 2013-12-01 00:00:00 UTC ]

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Snapchat gives publishers a new way to make Stories and money

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[ Advertising Age | 2018-09-13 00:00:00 UTC ]
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[ Folio Magazine | 2018-06-28 00:00:00 UTC ]
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Watch live: Refinery29, The Daily Mail and The Atlantic at the Digiday Publishing Summit

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