Nike is Ad Age's Marketer of the Year and Samsung is the world's biggest advertiser: Monday Wake-Up Call

Welcome to Ad Age's Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device. Search for "Ad Age" under "Skills" in the Alexa app.What people are talking about todayTribune Media Co. reportedly has a buyer. Nexstar Media Group, which owns over 170 TV stations, has agreed to purchase Tribune Media, which has more than 40 local stations, Reuters reports, citing unnamed sources. The deal is worth $4.1 billion, would create the largest local U.S. TV station operator, and could be officially announced today, Reuters says. These have been tumultuous times for Tribune Media; Sinclair Broadcast Group tried to buy it, but things got messy and the deal fell apart. By the way, if you're confused: Tribune Media is separate from Tribune Publishing, the newspaper publisher formerly known by the inelegant name of Tronc, which also has been weighing bids from potential buyers. Yes, these are head-spinning, complicated times for media companies. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2018-12-03 00:00:00 UTC ]
News tagged with: #alexa app #tribune publishing #potential buyers

Other Publishing stories related to: 'Nike is Ad Age's Marketer of the Year and Samsung is the world's biggest advertiser: Monday Wake-Up Call'


Red Emma’s Offers Free Lunch in Wake of B-more Riots

With schools closed as a result of yesterday's riots, the worker-owned bookstore/coffeehouse has stepped in to make sure kids are safe. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-28 00:00:00 UTC ]
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Google Wants To Help European Newspapers Join The Digital Age

Google's new initiative will pay news outlets to dig into digital journalism.American tech companies have set their sights on the news business. A month after Facebook announced that it wants news outlets to publish content within Facebook, and a mere day after Snapchat poached acclaimed CNN... Continue reading at Fast Company

[ Fast Company | 2015-04-28 00:00:00 UTC ]
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New Mobile Ads Recommend Videos Based on the News You're Reading

Nailing mobile video is a major goal for marketers this year, as exemplified at this week's Digital Content NewFronts presentations. And as Snapchat and Facebook lure advertising dollars away from TV with new video options, smaller ad companies are following suit. A GIF showing the new video... Continue reading at AdWeek

[ AdWeek | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #drive traffic #developing products #banner ad #sales strategy #media companies


Crowdfunding as a Source of Book Marketing Power

More than money, crowdfunding offers valuable feedback to authors, as they learn the fundamentals of speaking directly to readers, argues Deborah Emin. The post Crowdfunding as a Source of Book Marketing Power appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #post crowdfunding


Programmatic Advertising Is Zooming In on Local — Will News Sites Be Ready?

The new Borrell Associates projections for the growth of programmatic ad revenue in local digital publishing are, in a word, big. It’s human nature to be hopeful about what’s new, especially if the emerging numbers on recent perfo ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-28 00:00:00 UTC ]
More news stories like this | News stories tagged with: #programmatic advertising #news sites


Packed Field Stokes Competition for Digital Ad Dollars

Over the next two weeks, some of the biggest Internet companies and publishers will showcase their original programming in an annual attempt to attract advertising dollars. The events, taking place in New York under the banner of the Digital Content ... Continue reading at Editor & Publisher

[ Editor & Publisher | 2015-04-27 00:00:00 UTC ]
More news stories like this | News stories tagged with: #original programming #taking place #digital content


Pinterest Makes It Easier for Brands to Post Pins, Buy Ads

Two-thirds of the content that people post to Pinterest are originally from businesses, like product images from a retailer's site. But it hasn't been that easy for brands themselves to post that content, let alone pay to promote those organic posts as ads on Pinterest. Pinterest is now trying... Continue reading at Advertising Age

[ Advertising Age | 2015-04-27 00:00:00 UTC ]
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Book Marketing Today: It’s Not B2B or B2C, But E2E

Publishers need to focusing on developing fans for books, not merely marketing them, argues Lance Fensterman, founder of ReedPop and producer of BookCon. The post Book Marketing Today: It’s Not B2B or B2C, But E2E appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-27 00:00:00 UTC ]
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Hesperus: lawyers called in over Jonasson royalties

Hachette Book Group USA and the Swedish writer Jonas Jonasson have engaged lawyers to pursue royalty payments owed to the author by Hesperus Press. Continue reading at The Bookseller

[ The Bookseller | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #hesperus press


VIDEO: India's tough market for booksellers

One of India's most influential publishers tells the BBC that it's 'very hard' to make money in the Indian book industry. Continue reading at BBC World

[ BBC World | 2015-04-24 00:00:00 UTC ]
More news stories like this | News stories tagged with: #tough market #make money


Digital Evolution in the Spanish Markets

Spanish is the third-most-widely-spoken language in the world, after English and Chinese, and the revenue potential of 550 million Spanish speakers worldwide is not being overlooked by the publishing sector. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-04-24 00:00:00 UTC ]
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Apple Watch Creates Wrist-y Business for Publishers, Advertisers

The Apple Watch is officially out today, but the so-called wearable has already sparked an arms race among media companies vying for attention on your wrist.(Does that make it a wrist race?)Newspapers, TV news networks, magazine publishers and radio stations have introduced apps for the Watch.... Continue reading at Advertising Age

[ Advertising Age | 2015-04-24 00:00:00 UTC ]
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MH Abrams, Norton anthology founder, influential critic, dead at age 102

Esteemed critic, teacher and tastemaker helped shape the modern literary canon and wrote one of the 20th century’s most acclaimed works of criticismMH Abrams, an esteemed critic and teacher who helped shape the modern literary canon as founding editor of the Norton Anthology of English... Continue reading at The Guardian

[ The Guardian | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #acclaimed works #helped shape #founding editor #norton anthology #english literature #give details


Mass redistribution of words: World Book Night prepares for UK-wide book giveaway

Over 7,000 people have volunteered to donate one of a shortlist of 20 books to the 35% of the population who are not regular readersA quarter of a million books are due to find new homes tonight, as thousands of book-lovers hit the streets to give away their favourite titles as part of World... Continue reading at The Guardian

[ The Guardian | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #million books #favourite titles #david almond


Latin American Digital Markets to Rise 10-15% by 2020

A new report from German ebook distribution platform quantifies the anticipated growth of digital publishing across Latin America. The post Latin American Digital Markets to Rise 10-15% by 2020 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishing #latin america


Google Builds a Data Platform That's the Last Piece of Its Ad Empire

Google is testing a new advertising product seen as the last piece it needs to complete its ad tech superstructure. The search giant is building a data management platform to help target ads and connect brands with people online more effectively, according to sources familiar with the plans. ... Continue reading at AdWeek

[ AdWeek | 2015-04-23 00:00:00 UTC ]
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How Much Should Children Read? World Book Day Infographic

In honor of World Book Day, the International Publishers Association has an infographic on how much children should read and why literacy is important. The post How Much Should Children Read? World Book Day Infographic appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2015-04-23 00:00:00 UTC ]
More news stories like this | News stories tagged with: #children read


Facebook Tweaks Cause Concern Among Marketers, but Not Necessarily Panic

Facebook today unveiled changes to the way its news feed algorithm distributes page posts, giving more credence to posts by users' friends than from publishers. For instance, news articles with many likes and comments have typically appeared high up in users' news feeds, but that is being... Continue reading at AdWeek

[ AdWeek | 2015-04-22 00:00:00 UTC ]
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Mass giveaway for World Book Night

More than 250,000 books are to be handed out for free as part of World Book Night Continue reading at BBC News

[ BBC News | 2015-04-22 00:00:00 UTC ]
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The 10 Most Fascinating Digital Marketing Stats of the Week

The 10 most intriguing numbers from digital marketing over the last week include new data on the explosion of legal marijuana marketing as well as stats that show how online video continues to grow. 1. In today's Adweek magazine, we report how several notable publishers told us that Facebook... Continue reading at AdWeek

[ AdWeek | 2015-04-21 00:00:00 UTC ]
More news stories like this | News stories tagged with: #wall street #digiday reported #total sales