Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won't be in the dark about how many viewers are watching the games--and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video's NFL Thursday Night Football streaming broadcasts. This is the first time a streaming service... Continue reading at 'AdWeek'
[ AdWeek | 2022-08-16 12:15:00 UTC ]
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Hodder & Stoughton has acquired two novels from Jessie Keane, including standalone historical thriller, Diamond. Continue reading at The Bookseller
[ The Bookseller | 2021-04-01 01:47:00 UTC ]
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The deal with News Corp followed a standoff over legislation passed by the Australian government to compensate publishers. Continue reading at The New York Times
[ The New York Times | 2021-03-16 18:21:40 UTC ]
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The agreement comes more than two years after UC officials walked away from its subscription deal with Elsevier, demanding the publisher negotiate a fair transformative open access deal. Continue reading at Publishers Weekly
[ Publishers Weekly | 2021-03-16 04:00:00 UTC ]
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News Corp is the largest media company to sign agreement with Facebook since laws passed by Scott Morrison’s governmentRupert Murdoch’s News Corp says a landmark three-year agreement with Facebook to pay for its Australian content will transform the terms of trade for journalism.Facebook has... Continue reading at The Guardian
[ The Guardian | 2021-03-15 23:55:55 UTC ]
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Orion Fiction has bought two more novels from Caroline Hulse, including All the Fun of the Fair, billed as "a hilarious and poignant coming-of-age story like no other". Continue reading at The Bookseller
[ The Bookseller | 2021-02-01 15:39:53 UTC ]
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Richard Osman's The Thursday Murder Club (Penguin) and Barack Obama's A Promised Land (Penguin) have topped the Amazon Charts for the last full week before Christmas. Continue reading at The Bookseller
[ The Bookseller | 2020-12-22 23:53:25 UTC ]
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Hodder Studio is publishing the next two novels by Beth Lewis, author of debut The Wolf Road, starting with "powerful novel" The Origins of Iris, which touches on themes of self-discovery and survival. Continue reading at The Bookseller
[ The Bookseller | 2020-12-21 05:11:55 UTC ]
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Farewell, Total Audience Measurement. Hello, Nielsen One. In a major overhaul of its video measurement, Nielsen said today it is preparing to offer a new cross-media solution, called Nielsen One. The new video analytics tool will enable publishers and marketers to transact on a single metric... Continue reading at AdWeek
[ AdWeek | 2020-12-08 11:00:33 UTC ]
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In the first half of 2021, the smart TV maker will start selling CTV ads guaranteed against Nielsen’s Digital Ad Ratings. The post ‘I need it verified’: Vizio will add Nielsen measurement to lure linear TV ad dollars to its connected TV platform appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2020-11-17 05:01:32 UTC ]
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For several years, networks and marketers alike have been trying to scale addressable advertising on linear TV, making only minimal progress. Now, Nielsen is about to supercharge those efforts in one of the company's biggest moves in a decade. Nielsen is adding addressable ad measurement to its... Continue reading at AdWeek
[ AdWeek | 2020-11-10 14:00:00 UTC ]
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HyphaMetrics, which enters the marketplace with $2 million investment, says it can measure down to the individual level and across linear, streaming and gaming devices. Continue reading at Advertising Age
[ Advertising Age | 2020-11-02 10:30:00 UTC ]
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Transworld has bought two more crime novels by Deborah Masson, whose novel Hold Your Tongue won the 2020 Bloody Scotland Crime Debut Award. Continue reading at The Bookseller
[ The Bookseller | 2020-11-01 12:11:39 UTC ]
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Key Insight: Demand for more accountability and transparency has been loud for years, and cuts to ad budgets during the pandemic have made it louder. Today, global measurement and data analytics firm Nielsen is rolling out a new tool called Nielsen Compass, which matches audience levels across... Continue reading at AdWeek
[ AdWeek | 2020-09-17 12:00:07 UTC ]
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PRH Grupo Editorial gets translation rights to English-language titles from Wattpad Book, a world Spanish exclusive. The post Spain’s Penguin Random House Grupo Editorial and Canada’s Wattpad Strike Rights Deal appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2020-08-28 01:10:03 UTC ]
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Atlantic's Corvus imprint has acquired two novels from debut author Katy Cox, including M is for Mummy, a "warm and witty" story about parenting an autistic child. Continue reading at The Bookseller
[ The Bookseller | 2020-08-11 05:57:45 UTC ]
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Nielsen said today it will overhaul its digital measurement methodology and begin a phased rollout to clients in early 2021. Amid new privacy rules--enforcement of the California Consumer Privacy Act began July 1, and Google will stop supporting third-party cookies in its Chrome browser by... Continue reading at AdWeek
[ AdWeek | 2020-07-21 13:00:53 UTC ]
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Headline's Wildfire imprint has acquired two new books from Harriet Tyce in a "major deal". Continue reading at The Bookseller
[ The Bookseller | 2020-07-12 16:59:45 UTC ]
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After Nielsen weathered severe backlash from networks following Thursday's surprise announcement to delay its national out-of-home measurement rollout--scheduled for this fall--until at least early 2021, the company has reversed course. This afternoon, Nielsen told networks it will go ahead with... Continue reading at AdWeek
[ AdWeek | 2020-07-10 20:36:48 UTC ]
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During the ongoing round of upfront talks, media companies were seemingly operating from a defensive position amid economic uncertainty due to Covid-19 and linear ratings continuing to decline--but thought they had an ace up their sleeve. Nielsen had planned to integrate its out-of-home viewing... Continue reading at AdWeek
[ AdWeek | 2020-07-10 15:04:30 UTC ]
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HC's Avon Books is to publish debut The Clockmaker's Wife by Daisy Wood, which features Big Ben in a starring role. Continue reading at The Bookseller
[ The Bookseller | 2020-05-01 09:59:09 UTC ]
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