Nielsen’s Latest CTV Tool Aims to Sharpen TV Ad Targeting

Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience within a household. While most CTV ad targeting happens at the household level,... Continue reading at 'AdWeek'

[ AdWeek | 2022-01-04 11:56:02 UTC ]
News tagged with: #intended audience #nielsen

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Would you let a real-life vendor stalk you like an Instagram ad?

And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company

[ Fast Company | 2022-11-15 05:00:00 UTC ]
More news stories like this | News stories tagged with: #questions asked #algorithmic reality #damian bradfield #coming back #graphic novel

Panel Explores Surge in Book Bans, Policies Targeting the LGBTQ Community

With a wave of book bans and educational gag orders still surging across the country, an online panel this week explored how the bans are targeting and impacting the LGBTQ community—and how concerned communities can push back. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-10-26 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book bans #lgbtq community #push back

Jamie Oliver and Geri Halliwell-Horner become the latest celebrities to announce children’s books

Publishers have faced criticism for producing books considered ‘an easy sell’ Chef Jamie Oliver and former Spice Girl Geri Halliwell-Horner have become the latest celebrities to announce new children’s books, with experts saying there is no sign the celebrity-authored children’s book trend will... Continue reading at The Guardian

[ The Guardian | 2022-10-21 10:05:05 UTC ]
More news stories like this | News stories tagged with: #jamie oliver #geri halliwell-horner #faced criticism #giant adventure #title character #penguin random house #children’s book

Netflix with ads will be available November 3rd for $7 per month

Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries,... Continue reading at Engadget

[ Engadget | 2022-10-13 17:45:26 UTC ]
More news stories like this | News stories tagged with: #premium plan #november 3rd #release date #lower price #12pm eastern #south korea #wider audience #nielsen

Star Trek: Picard’s latest trailer suggests the series will end with a bang

With New York Comic Con underway this weekend, Paramount shared a new trailer for the final season of Star Trek: Picard. After the previous teasers mostly played up the nostalgia of the principal cast of The Next Generation returning to the franchise, the new trailer finally offers a look at... Continue reading at Engadget

[ Engadget | 2022-10-08 22:09:19 UTC ]
More news stories like this | News stories tagged with: #unexpected ways #star trek #pulp fiction #october 27th #begin streaming #february 16th #comic con

Engadget Podcast: Diving into Amazon's latest gadgets and the Apple Watch Ultra

This week, Cherlynn and Devindra dive into the massive amounts of news from Amazon’s recent event. There’s a Kindle you can write on! And Amazon also wants to track your sleep on bed. We discuss what’s interesting about all of this gear, as well as why we still don’t trust Amazon with some of... Continue reading at Engadget

[ Engadget | 2022-09-30 12:30:58 UTC ]
More news stories like this | News stories tagged with: #event details #dart mission #devindra hardawarproducer #ben ellmanmusic #dale north #brienlivestream producers #luke brooks #kindle

It’s official: Book-banning attempts aimed at libraries are way up this year.

The American Library Association has released its preliminary data on attempts to censor books or limit library resources, and the numbers are bad. From Jan. 1 to Aug. 31, there were 681 “attempts to ban or restrict library resources,” targeting 1,651 titles in total. This number already exceeds... Continue reading at Literrary Hub

[ Literrary Hub | 2022-09-16 16:06:45 UTC ]
More news stories like this | News stories tagged with: #total number #preliminary data #censor books #censorship efforts #library association #libraries

TV Alert: 'The Midnight Club'

Christopher Pike's YA horror novel 'The Midnight Club,' which was published nearly 20 years ago, has found its home with streaming service Netflix and will make its screen debut on October 7. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #tv alert

Frankfurt Aims for 70 Percent of Its Pre-Pandemic Size

In today's German and international news conferences, key elements of Frankfurt Book Fair were spotlighted by organizers. The post Frankfurt Aims for 70 Percent of Its Pre-Pandemic Size appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-09-08 20:35:29 UTC ]
More news stories like this | News stories tagged with: #pre-pandemic size #key elements #frankfurt book fair

Best of 2000 AD Proves Why the Comics Are Classic

A new anthology of the beloved British series actually manages to collect the work that makes it great. Continue reading at Wired

[ Wired | 2022-09-02 11:00:00 UTC ]
More news stories like this | News stories tagged with: #anthology

Michael Malone, wide-ranging novelist and TV writer, dies at 79

He wrote best-selling mysteries and family sagas, and also examined homophobia and sexual assault as head writer of the soap opera "One Life to Live." Continue reading at The Washington Post

[ The Washington Post | 2022-08-23 02:01:50 UTC ]
More news stories like this | News stories tagged with: #tv writer #family sagas #sexual assault #head writer #soap opera

The Morning After: Streaming overtakes cable TV for the first time

Did you know streaming TV was the future? Nielsen data shows streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on internet services — slightly more than the 34.4 percent for cable.Breaking it down further, Netflix had... Continue reading at Engadget

[ Engadget | 2022-08-19 11:15:00 UTC ]
More news stories like this | News stories tagged with: #warner bros #cost $70 #usual $100 #nielsen

Streaming viewership surpasses cable TV for the first time in the US

It was seemingly just a matter of time before streaming overtook at least one form of conventional TV, and now that moment has arrived. Nielsen data indicates that streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on... Continue reading at Engadget

[ Engadget | 2022-08-18 16:44:57 UTC ]
More news stories like this | News stories tagged with: #nielsen data #summer olympics #significant milestone #tv providers #nielsen

Nielsen Strikes Measurement Deal With Amazon for Thursday Night Football

Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won't be in the dark about how many viewers are watching the games--and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video's NFL Thursday Night Football streaming... Continue reading at AdWeek

[ AdWeek | 2022-08-16 12:15:00 UTC ]
More news stories like this | News stories tagged with: #prime video #three-year agreement #streaming service #nielsen

Amazon strikes deal with Nielsen to measure NFL 'Thursday Night Football' ratings

E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading at Advertising Age

[ Advertising Age | 2022-08-16 12:15:00 UTC ]
More news stories like this | News stories tagged with: #e-commerce giant #nielsen

After Roe v. Wade Reversal, Readers Flock to Publications Aimed at Women

The surge of readers has buoyed a part of the digital media world that has gradually declined in recent years. Continue reading at The New York Times

[ The New York Times | 2022-08-14 09:00:18 UTC ]
More news stories like this | News stories tagged with: #readers flock #digital media

Media measurement uncertainty—tracking TV, social and digital

How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age

[ Advertising Age | 2022-08-10 12:08:43 UTC ]
More news stories like this | News stories tagged with: #media companies #nielsen

Micron, Novavax fall; Qualys, Nielsen Holdings rise

Stocks that traded heavily or had substantial price changes Tuesday: Micron, Novavax fall; Qualys, Nielsen Holdings rise Continue reading at ABC News

[ ABC News | 2022-08-09 20:13:11 UTC ]
More news stories like this | News stories tagged with: #traded heavily #substantial price #nielsen

The Sandman: ingenious TV that will inspire an entire generation of goths

The enduringly popular comic book series about gods and the afterlife gets the big-bucks, amazing-cast Netflix treatment. And it’s good. Very good, in factNothing lets me know I’m in for a week of tedious emails like being tasked to write about a big-budget fantasy series for this fun TV column.... Continue reading at The Guardian

[ The Guardian | 2022-08-06 06:00:07 UTC ]
More news stories like this | News stories tagged with: #heavy heart #road trip #comic book