Ad measurement firm Nielsen released its latest Connected TV tool, Streaming Signals, so advertisers can target CTV audiences with sharper precision. CTV can seem a murky lens for certain advertisers--those used to the granular precision of digital ecosystems--to reach their intended audience within a household. While most CTV ad targeting happens at the household level,... Continue reading at 'AdWeek'
[ AdWeek | 2022-01-04 11:56:02 UTC ]
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Cambridge University Press reports that 400 of its journals offer open-access options to publishers; 66 with fully open access and 340 hybrid. The post Cambridge University Press Aims for Full Open Access by 2025 appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2023-02-14 11:01:59 UTC ]
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Let’s once again put that cost in perspective and take a look at what $7 million can afford a buyer elsewhere elsewhere in the media landscape. Continue reading at Digiday
[ Digiday | 2023-02-10 05:01:00 UTC ]
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NBCUniversal is launching Peacock Ad Manager to all advertisers in 2023 in an effort to court small businesses and performance marketers, the publisher announced today at One23, its ad-tech-focused showcase for advertisers. "We're really democratizing access to television for performance... Continue reading at AdWeek
[ AdWeek | 2023-02-08 20:00:00 UTC ]
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New measurement and data initiatives include retail media deal with Publicis Groupe's CitrusAd and a metric counterweight to creator content. Continue reading at Advertising Age
[ Advertising Age | 2023-02-08 19:00:34 UTC ]
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A library in the U.S. is dealing with complaints about a children's book from a Quebec author that deals with sexual and gender diversity. Parents have asked that the book be removed from the library shelves. Continue reading at CBC
[ CBC | 2023-02-03 09:00:44 UTC ]
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Tinuiti's analysis of fourth-quarter activity shows most corners of the digital media landscape saw less than stellar financial results. Continue reading at Digiday
[ Digiday | 2023-02-02 05:01:00 UTC ]
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The U.S. Department of Justice and eight states, including California, filed suit against Google in a Virginia federal court on Tuesday, claiming that the company illegally used its market powers to dominate Internet advertising. In a court filing originally reported on by CNN, the DOJ... Continue reading at PC World
[ PC World | 2023-01-24 19:39:28 UTC ]
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We take a look at the new television show 'Shape Island', based on the Shapes trilogy of picture books by frequent collaborators Mac Barnett and Jon Klassen. Continue reading at Publishers Weekly
[ Publishers Weekly | 2023-01-19 05:00:00 UTC ]
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Netflix and Nielsen are marching closer toward measurement solutions for the streaming service's new ad-supported tier. Top line Today, the two companies announced they're expanding their partnership with a multiyear agreement allowing Nielsen to provide linear and streaming audience data... Continue reading at AdWeek
[ AdWeek | 2023-01-18 12:00:00 UTC ]
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I kind of love acknowledgement pages. When I was trying to find an agent for my first novel, I would go to the local Borders (it was a lifetime ago) open to them often to discover which agents and editors novelists worked with, which MFA programs they’d attended, who their early readers were. My... Continue reading at Literrary Hub
[ Literrary Hub | 2023-01-18 09:56:43 UTC ]
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After a week of major TV stand-offs – some with added tequila shots – the spare to the throne hasn’t stumbled. He’s a smooth operator … and truly his mother’s sonKing Charles, as the Prince of Wales, gave one TV interview (on ITV in 1994). Diana, Princess of Wales (on BBC One, 1995) and HRH... Continue reading at The Guardian
[ The Guardian | 2023-01-12 14:46:33 UTC ]
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Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call it a 'work in progress.' Continue reading at Advertising Age
[ Advertising Age | 2023-01-04 12:00:00 UTC ]
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For the first time, detainees picked their own winner in an offshoot of the Goncourt, France’s top literary honor. Continue reading at The New York Times
[ The New York Times | 2022-12-15 12:38:49 UTC ]
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"A Dangerous Business," the latest novel by Pulitzer Prize winner Jane Smiley, follows a brothel worker in Monterey investigating disappearances. Continue reading at Los Angeles Times
[ Los Angeles Times | 2022-11-30 14:30:40 UTC ]
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Now that Amazon has not one but two Prime Days per year, you might think they'd run out of deals. Not so. The world's largest retailer has plenty of deals to go around for Black Friday, including these discounts on their own devices. And for this sale, you don't even have to be a Prime member to... Continue reading at Engadget
[ Engadget | 2022-11-25 08:00:21 UTC ]
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Christian publishers are working all angles to reach book buyers, with new sales strategies involving book clubs, customer management software, conference attendance, coordinated cross-media campaigns, and much more Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-11-22 05:00:00 UTC ]
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Microsoft's Xbox Game Pass Ultimate Perks now include freebies from an erstwhile rival. The company now offers Ultimate subscribers three-month free trials of Apple Music and Apple TV+ to newcomers for either media service. You can stream tunes in the background while you're playing Halo... Continue reading at Engadget
[ Engadget | 2022-11-16 16:50:43 UTC ]
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TV measurement panel provider TVision has closed an investment round led by iSpot.tv. Continue reading at Advertising Age
[ Advertising Age | 2022-11-15 12:00:00 UTC ]
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And other questions asked in ‘Algorithmic Reality,’ a new graphic novel by WeTransfer’s cofounder, Damian Bradfield. You’re in a shoe store, trying on a pair of Nikes. The vendor is going on about how great the shoes are, but you’re not convinced, so you walk out empty handed. Sometime later,... Continue reading at Fast Company
[ Fast Company | 2022-11-15 05:00:00 UTC ]
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With a wave of book bans and educational gag orders still surging across the country, an online panel this week explored how the bans are targeting and impacting the LGBTQ community—and how concerned communities can push back. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-10-26 04:00:00 UTC ]
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