Nielsen replaces CEO amid measurement turbulence

Nielsen named Karthik Rao, who headed Nielsen Audience Measurement, as CEO of the entire company, succeeding David Kenny, who will become executive chairman. Continue reading at 'Advertising Age'

[ Advertising Age | 2023-09-14 13:51:57 UTC ]
News tagged with: #entire company #executive chairman #nielsen

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The NewFronts Evolves Amid a Changing Marketplace—but Is It Enough?

The Interactive Advertising Bureau's annual NewFronts is almost here, which for advertisers means a week of sprinting around Manhattan to view multiple presentations from digital publishers. But for Day 3 of this year's digital content event, taking place May 1-4, in-person attendees will be... Continue reading at AdWeek

[ AdWeek | 2023-04-10 10:00:00 UTC ]
More news stories like this | News stories tagged with: #digital publishers #taking place #digital content


TV measurement should include homes with no TVs, research group says

Nielsen and rivals are challenged by homes that only stream to mobile devices, which are growing fast but not included in big data sets.  Continue reading at Advertising Age

[ Advertising Age | 2023-03-27 14:00:00 UTC ]
More news stories like this | News stories tagged with: #tv measurement #mobile devices #growing fast #nielsen


School Reports: Essence biggest faller among top 10 media shops in Nielsen table

WPP outfit merged with the UK's biggest media agency Mediacom earlier this year. Continue reading at Media Week

[ Media Week | 2023-03-26 21:50:25 UTC ]
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Nielsen BookData 2022: A ‘Slight Decline’ in UK Book Sales

In 2022, Nielsen BookData saw a 10-percent fall in ebook volumes in the UK, and a 3-percent drop in print. Audiobooks' growth slowed. The post Nielsen BookData 2022: A ‘Slight Decline’ in UK Book Sales appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-03-22 12:42:13 UTC ]
More news stories like this | News stories tagged with: #slight decline #nielsen bookdata #nielsen #uk book


Pat Schroeder, Former AAP CEO, Dead at 82

Pat Schroeder, who served as a congresswoman from Colorado for 24 years before being named president and CEO of the Association of American Publishers, died on March 13. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-03-14 04:00:00 UTC ]
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VideoAmp Hires Former Nickelodeon Exec as First CMO as Measurement Wars Continue

Measurement company VideoAmp has hired its first CMO as it works to establish itself as a serious contender in the battle to dominate the space. Top line There's been a vacancy for a lead measurement company since Nielsen lost its accreditation, and VideoAmp is looking to fill the gap. The... Continue reading at AdWeek

[ AdWeek | 2023-03-09 17:32:38 UTC ]
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Former BET CEO Debra Lee details affair with co-founder: 'I would've lost everything'

In her memoir 'I Am Debra Lee,' BET's former CEO gets candid about her tenure at the cable network and shares advice for women in corporate America. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-03-07 19:04:58 UTC ]
More news stories like this | News stories tagged with: #ve lost #cable network #corporate america #memoir


Fox hires Nielsen exec to lead new data-driven sales strategy

Mainak Mazumdar joins Fox as its first executive VP, chief advertising research and analytics officer. Continue reading at Advertising Age

[ Advertising Age | 2023-03-07 17:55:42 UTC ]
More news stories like this | News stories tagged with: #executive vp #nielsen


German publisher Axel Springer says journalists could be replaced by AI

Owner of Politico urges focus on investigative journalism and original commentary, as company prepares for job cuts at German papers Die Welt and BildJournalists are at risk of being replaced by artificial intelligence systems like ChatGPT, the CEO of German media group Axel Springer has... Continue reading at The Guardian

[ The Guardian | 2023-03-01 01:23:51 UTC ]
More news stories like this | News stories tagged with: #investigative journalism #original commentary #job cuts #boost revenue #die welt #digital media


Penguin Random House Announces New Leadership After a Turbulent Period

The country’s largest publisher has had a rocky few months since a deal to buy a rival fell through, and some of its top executives left. Continue reading at The New York Times

[ The New York Times | 2023-02-28 21:08:29 UTC ]
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Nielsen BookData Opens BookScan Tracking in Colombia

Amid calls for better and more comparable data among publishing markets, Nielsen's BookData makes a timely expansion in Colombia. The post Nielsen BookData Opens BookScan Tracking in Colombia appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-02-14 17:19:31 UTC ]
More news stories like this | News stories tagged with: #colombia appeared #publishing markets #nielsen #bookscan


NBCU adds Nielsen rival VideoAmp as currency, expands iSpot role

New measurement and data initiatives include retail media deal with Publicis Groupe's CitrusAd and a metric counterweight to creator content. Continue reading at Advertising Age

[ Advertising Age | 2023-02-08 19:00:34 UTC ]
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In “I Keep My Exoskeletons to Myself,” a Cruel Form of Public Shaming Has Replaced Prisons

Marisa Crane’s debut novel I Keep My Exoskeletons to Myself is set outside of our reality: in an America where a cruel form of public shaming has taken the place of prisons. In Exoskeletons we meet Kris, a new mother struggling to see a future for herself and her kid in the wake of her partner’s... Continue reading at Electric Literature

[ Electric Literature | 2023-02-07 12:00:00 UTC ]
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Madeline McIntosh, CEO of Penguin Random House, Resigns

The departure of Madeline McIntosh, who has led the country’s largest book publisher since 2018, is the latest shake-up for the company during a turbulent period. Continue reading at The New York Times

[ The New York Times | 2023-01-31 14:38:01 UTC ]
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Madeline McIntosh to Step Down as CEO of PRH US

About three weeks after Gina Centrello retired as president and publisher of the Random House Publishing Group, McIntosh announced that she will step down as CEO of Penguin Random House in the very near future. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-31 00:00:00 UTC ]
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Hachette CEO Michael Pietsch on Book Sales, Copyright, and More

In a letter to agents and authors, HBG CEO Michael Pietsch touched on a number of topics, including the sales outlook for trade books, the lawsuit against the Internet Archive, and increasing direct-to-consumer marketing and sales efforts. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-01-10 05:00:00 UTC ]
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10 measurement milestones that reshaped the industry in 2022

Nielsen faced growing scrutiny and competition as it went private and industry shifted toward CTV, clean rooms and outcomes. Continue reading at Advertising Age

[ Advertising Age | 2022-12-14 10:30:00 UTC ]
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The best new business books CEOs read in 2022

As the year comes to a close, ‘Fast Company’ asked leaders which books they sought out for guidance and leadership advice. In 2022, as they faced a tight labor market and a looming economic downturn, business leaders had a lot on their minds. With the year coming to a close, Fast Company asked... Continue reading at Fast Company

[ Fast Company | 2022-12-14 07:00:00 UTC ]
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Jesse Myers Named President and CEO of Baker Publishing

Currently the publisher of Lexham Press and the director of original content for Faithlife, Jesse Myers has been named president and CEO of the Baker Book House Company, effective May 1, 2023, succeeding the retiring Dwight Baker. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-12-13 05:00:00 UTC ]
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Penguin Random House CEO Markus Dohle Steps Down

The chief executive of the largest publisher in the U.S., Penguin Random House, has stepped down. Markus Dohle oversaw the attempted acquisition of Simon & Schuster. Continue reading at The New York Times

[ The New York Times | 2022-12-09 14:47:10 UTC ]
More news stories like this | News stories tagged with: #largest publisher #simon schuster #random house