Media ratings giant Nielsen announced today that publishers will now get credit for digital video content aired on Facebook, Hulu and YouTube. "Through capturing this audience, Nielsen is providing publishers, agencies and advertisers with a better p... Continue reading at 'Engadget'
[ Engadget | 2017-08-15 00:00:00 UTC ]
"360-degree marketing" has been an industry buzzword for years, but what about 360-degree advertising?Facebook is starting to test 360-degree video ads with a handful of brands including AT&T, Samsung and Nestle, all of which can be seen below. Facebook officially introduced the virtual... Continue reading at Advertising Age
[ Advertising Age | 2015-11-12 00:00:00 UTC ]
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Facebook wants to become a one-stop shop for breaking news while giving media brands more mobile channels to reach viewers. The social media giant today launched Notify, an app curating push notifications from dozens of publishers and other media sources all into one place: your iPhone's lock... Continue reading at AdWeek
[ AdWeek | 2015-11-11 00:00:00 UTC ]
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Early Monday afternoon, President Barack Obama debuted an official Facebook page for the Oval Office. Obama's first post entailed a message about climate change, with a video in which he gives a brief tour of the White House backyard and tells listeners that a fox and a hawk regularly roam the... Continue reading at AdWeek
[ AdWeek | 2015-11-10 00:00:00 UTC ]
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While Facebook makes headlines for cooking up new initiatives with publishers, the actual traffic it’s sending those publishers has fallen sharply. Referral traffic (desktop + mobile) to the top 30 Facebook publishers (as defined by ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-11-09 00:00:00 UTC ]
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Donald Trump's hosting stint on "Saturday Night Live" lifted the NBC late-night program to its highest rating since Jan. 7, 2012. The Saturday telecast averaged a 6.6 rating and a 16% share of the TV audience in the 56 markets that Nielsen tabulates for overnight ratings. It was the strongest... Continue reading at Los Angeles Times
[ Los Angeles Times | 2015-11-08 00:00:00 UTC ]
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Author James Dawson argues that the publishing industry needs not to fight the power of YouTube, but rather seek to harness it. Continue reading at The Bookseller
[ The Bookseller | 2015-11-05 00:00:00 UTC ]
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British gamer Joseph Garrett may be nervous in crowds, but he has a growing legion of young fans – and a publishing deal to make their Christmas“When you’re trying to get somewhere and you’re surrounded, that’s when I get panicked. I’m not great with crowds anyway, but it’s OK on stage. It’s... Continue reading at The Guardian
[ The Guardian | 2015-10-31 00:00:00 UTC ]
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Facebook officially rolled out Instant Articles to all iPhone users last Tuesday, allowing media companies to publish content directly to the social network instead of driving users back to their own properties. The launch raises questions abo ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-29 00:00:00 UTC ]
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The ability of YouTube personalities to capture readers is writ large if you look at this week’s bestseller list. Three books by YouTube dynamos landed in the top 20 on Publishers Weekly's current overall bestseller list, powered by Nielsen BookScan. Continue reading at Publishers Weekly
[ Publishers Weekly | 2015-10-29 00:00:00 UTC ]
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Market research companies Nielsen and GfK announced a partnership on Monday with the aim of providing insights about global book publishing. The post Nielsen and Germany’s GfK to Partner on Book Industry Data appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-28 00:00:00 UTC ]
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Execs from Cornelsen Schulverlage, Scholastic India, Capstone's myON, and Microsoft Education share thoughts about various edtech business models. The post 4 Views of Evolving Edtech Business Models appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-27 00:00:00 UTC ]
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Supergirl, CBS' entry into the crowded superhero genre, had a successful liftoff last night with audiences. Monday's premiere drew the largest audience of any new fall show, both among 18- to 49-year-olds (a 3.2 rating) and total viewers (12.9 million). That was enough to edge out NBC's... Continue reading at AdWeek
[ AdWeek | 2015-10-27 00:00:00 UTC ]
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HarperCollins UK chief executive Charlie Redmayne is to give the closing keynote address at the FutureBook Conference this year. Continue reading at The Bookseller
[ The Bookseller | 2015-10-23 00:00:00 UTC ]
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Oneworld has partnered with the charity Give a Book to encourage UK publishers to donate books to prison reading groups. Inspired by The Prison Book Club by Oneworld author Ann Walmsley, which recounts the author's experience of running a book club in a men's prison, the initiative aims to... Continue reading at The Bookseller
[ The Bookseller | 2015-10-22 00:00:00 UTC ]
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Nielsen's India Book Market Report tries to quantify a complex market, valuing Indian publishing at $3.9 billion and pegging growth at 20% annually. The post Nielsen Values Indian Publishing at $3.9 Billion appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-21 00:00:00 UTC ]
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In May, Facebook started testing its Instant Articles feature, allowing select news publishers to publish full stories directly on Facebook’s mobile apps. Today, Facebook announced that it had started rolling out Instant Articles to everyone using Facebook’s iOS app. Because Instant Articles can... Continue reading at PC World
[ PC World | 2015-10-20 00:00:00 UTC ]
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Brands are just starting to play with Facebook's full-screen mobile ads, but Wendy's social marketers already seem to be having lots of fun with the new format. The fast-food chain is running a campaign that uses a combination of photos, videos and GIFs to show how each layer of its hamburgers... Continue reading at AdWeek
[ AdWeek | 2015-10-19 00:00:00 UTC ]
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AR&Co, an Indonesian startup that specialized in augmented reality, presented new possibilities for storytelling at the Frankfurt Book Fair. The post Indonesian Startup Gives Books a New Dimension appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2015-10-16 00:00:00 UTC ]
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Publishers are in danger of becoming dumb content in the smart pipes of platforms like Facebook and Twitter. The quest for smoother user experience seems to pose actually visiting a publisher’s site as friction. With content consumption bei ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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A digital publisher is using Google’s new technology to ensure ads are 100 percent viewable, attempting to eliminate one of the big obstacles in the way of brands shifting more money online. The publisher IDG Communications ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-16 00:00:00 UTC ]
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