Nielsen ratings give credit for Facebook, YouTube and Hulu views

Media ratings giant Nielsen announced today that publishers will now get credit for digital video content aired on Facebook, Hulu and YouTube. "Through capturing this audience, Nielsen is providing publishers, agencies and advertisers with a better p... Continue reading at 'Engadget'

[ Engadget | 2017-08-15 00:00:00 UTC ]

Other Publishing stories related to: 'Nielsen ratings give credit for Facebook, YouTube and Hulu views'

Gain a bird’s-eye view of America with these July audiobooks

Audiobook selections for July cover a swath of the American landscape, from a western river to Louisiana’s gumbo belt. Relax and take it all in. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2019-07-12 10:58:54 UTC ]
More news stories like this | News stories tagged with: #s-eye view #july audiobooks #audiobook selections #july cover #american landscape #western river #gumbo belt #audiobook

Gain a bird’s-eye view of America with these July audiobooks

Audiobook selections for July cover a swath of the American landscape, from a western river to Louisiana’s gumbo belt. Relax and take it all in. Continue reading at The Christian Science Monitor

Gain a bird’s-eye view of America with these July audiobooks

Audiobook selections for July cover a swath of the American landscape, from a western river to Louisiana’s gumbo belt. Relax and take it all in. Continue reading at The Christian Science Monitor

Gain a bird’s-eye view of America with these July audiobooks

Audiobook selections for July cover a swath of the American landscape, from a western river to Louisiana’s gumbo belt. Relax and take it all in. Continue reading at The Christian Science Monitor

[ The Christian Science Monitor | 2019-07-12 09:38:10 UTC ]
More news stories like this | News stories tagged with: #s-eye view #july audiobooks #audiobook selections #july cover #american landscape #gumbo belt #audiobook

A Contrarian View: War & Military History 2019–2020

These titles challenge prevailing wisdom and hardened consensus to consider the necessities, mistakes, and tragedies of war. Continue reading at Publishers Weekly

[ Publishers Weekly | 2019-07-12 04:00:00 UTC ]
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Live mics can't boost MLB All-Star Ratings

A new production wrinkle did little to boost interest in the MLB All-Star Game, as the TV turnout for Fox’s mic’d-up Midsummer Classic fell to an all-time low. According to Nielsen live-plus-same-day data, Tuesday night’s showdown between the American and National League headliners averaged... Continue reading at Advertising Age

[ Advertising Age | 2019-07-11 18:50:40 UTC ]
More news stories like this | News stories tagged with: #tv estimates #state farm #york yankees #nielsen

A view of China, from the back — and front — seat of a cab

Frank Langfitt’s “The Shanghai Free Taxi” offers an unusual perspective on a rapidly changing country. Continue reading at The Washington Post

[ The Washington Post | 2019-07-11 14:35:47 UTC ]
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Facebook and the private group problem

Anyone who has been paying attention over the past year is probably well aware that Facebook has a problem with misinformation. But a number of recent events have highlighted an issue that could be even more problematic for the company and its users: namely, harassment and various forms of... Continue reading at Columbia Journalism Review

[ Columbia Journalism Review | 2019-07-03 11:45:26 UTC ]
More news stories like this | News stories tagged with: #daily newsletter #print version #digital publishing

As the U.S. advances on a title defense, Women's World Cup ratings soar

The 2019 FIFA Women’s World Cup has been putting up big numbers for Fox Sports, and if the United States squad can get past England in Tuesday’s semifinal match, advertisers are all but assured that a massive audience will tune in for the July 7 final. According to Nielsen live-same-day data,... Continue reading at Advertising Age

[ Advertising Age | 2019-07-01 17:19:54 UTC ]
More news stories like this | News stories tagged with: #soccer fans #west coast #tv estimates #wells fargo #$6 million #wednesday afternoon #nielsen

Hearst is finding success in YouTube, and is pouring more resources into programming

After Hearst acquired Clevver, the publisher’s food brand Delish will produce more shows out of the company’s LA studio. The post Hearst is finding success in YouTube, and is pouring more resources into programming appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-06-28 04:01:35 UTC ]
More news stories like this | News stories tagged with: #post hearst #programming appeared #finding success #hearst

Nielsen Is Partnering With Riot Games to Measure Esports Sponsorships

Nielsen will soon lend even more legitimacy to esports advertising by measuring sponsorship deals through Riot Games. Riot Games, the gaming publisher and esports event organizer, said it will begin working with Nielsen to measure the value of brand deals for Riot's League of Legends leagues and... Continue reading at AdWeek

[ AdWeek | 2019-06-27 20:44:59 UTC ]
More news stories like this | News stories tagged with: #announced today #nielsen

HarperCollins snaps up YouTuber cookbook in six-figure pre-empt

HarperCollins has snapped up The Batch Bible and another book from Scottish YouTube home cook The Batch Lady, Suzanne Mulholland, in a six-figure pre-empt. Continue reading at The Bookseller

[ The Bookseller | 2019-06-26 22:57:55 UTC ]
More news stories like this | News stories tagged with: #harpercollins snaps #six-figure pre-empt #harpercollins #cookbook

Publishers: Let’s Get Real About Regulating Facebook

Yeah, that situation with the Parkland graduate was appalling. Here’s another Harvard kid who should have been sent packing: Mark Zuckerberg. Fifteen years ago, the entrepreneurial undergrad was emailing a friend about the harvest of his proto social network, “The Face Book.” As revealed a few... Continue reading at Folio Magazine

[ Folio Magazine | 2019-06-21 14:07:05 UTC ]
More news stories like this | News stories tagged with: #ad sales #antitrust action #book app

Cannes Lions’ last day (phew). Plus, Facebook’s familiar-looking new logo: Friday Wake-Up Call

Welcome to Ad Age’s Wake-Up Call, our daily roundup of advertising, marketing, media and digital news. You can get an audio version of this briefing on your Alexa device; sign up here. What people are talking about today US Weekly magazine’s website is running an article on “the Best Dressed... Continue reading at Advertising Age

[ Advertising Age | 2019-06-21 10:00:00 UTC ]
More news stories like this | News stories tagged with: #forwarded email #hearst magazine

Google is giving businesses new ways to promote themselves

Local businesses will be able to beef up their profile in Search and Maps with photos, offers, and more. 150 million businesses have taken advantage of Google’s My Business, which lets retailers, restaurants, and other local businesses enter information about themselves that shows up in Search... Continue reading at Fast Company

[ Fast Company | 2019-06-20 12:00:45 UTC ]
More news stories like this | News stories tagged with: #search results #local businesses #free book

YouTube rolls out augmented reality, virtual try-ons for makeup brands, influencers

YouTube has introduced augmented reality into videos, providing a canvas for beauty bloggers to play with virtual makeup while also opening a new route for brands to hawk their products. On Tuesday, Google, which owns YouTube, announced the new augmented-reality feature, which enables “virtual... Continue reading at Advertising Age

[ Advertising Age | 2019-06-19 21:35:54 UTC ]
More news stories like this | News stories tagged with: #video stars #nielsen

How Nielsen Is Using Its Cannes Yacht for Good as Well as for Profit

CANNES, France--If you want to rent a yacht for client meetings, branded events or just a good, old-fashioned party in Cannes, it'll set you back about a quarter of a million dollars this week. As Adweek's Ronan Shields reported that's a relative bargain. Nielsen is back with its yacht this... Continue reading at AdWeek

[ AdWeek | 2019-06-19 20:19:28 UTC ]
More news stories like this | News stories tagged with: #million dollars #events including #nielsen

Facebook wants some regulation—at least on brand safety

Facebook welcomes a little regulation, at least if it helps end its brand-safety problems. “We want regulation in the areas of brand safety and content moderation,” said Carolyn Everson, vice president of global marketing solutions, speaking on Tuesday at an event kicking off the Global... Continue reading at Advertising Age

[ Advertising Age | 2019-06-19 11:21:19 UTC ]
More news stories like this | News stories tagged with: #media players #share information #ad dollars #verso

Cannes Briefing: Facebook wants to regain trust (and change the topic)

Facebook's Carolyn Everson says the company is happy to talk about brand safety if the advertiser wants to. Other Cannes highlights include more celebrity sightings and expensive juice. The post Cannes Briefing: Facebook wants to regain trust (and change the topic) appeared first on Digiday. Continue reading at Digiday

[ Digiday | 2019-06-19 04:01:44 UTC ]
More news stories like this | News stories tagged with: #brand safety #verso

Facebook warns that it can’t fully solve the toxic content problem

Facebook Inc. is under pressure to rid its site of hate speech and fake news but warned it can’t build a platform impervious to human nature. “This is not a fully solvable problem,” Carolyn Everson, a vice president responsible for marketing at the social media giant, said on a panel Tuesday at... Continue reading at Advertising Age

[ Advertising Age | 2019-06-18 20:37:03 UTC ]
More news stories like this | News stories tagged with: #tech companies #fake news #—bloomberg news #verso