Nielsen Overhauls and Expands Local TV Measurement

Nielsen unveiled an expansive overhaul of TV measurement in its 208 local markets that will substantially expand its audience panels while also adding out-of-home measurement in several markets. The company said the local TV overhaul, which has been in the works for three years, will deliver more reliable and stable measurement each week. In the... Continue reading at 'AdWeek'

[ AdWeek | 2019-10-03 10:00:35 UTC ]
News tagged with: #tv measurement #nielsen

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Fall Regionals 2023: Bookshop.org Expands Its Reach

It's been more than three years since the launch of online retailer Bookshop.org, and the online retailer is eager to remove Amazon’s stranglehold on online sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #online retailer #online sales


Fall Regionals 2023: Binc Expands Its Mission

It’s been a busy year for the Book Industry Charitable Foundation, which is rolling out a series of new programs designed to diversify the industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #busy year #programs designed #book industry


‘We won’t take this any more!’: the reality TV stars battling to unionise

From traumatic experiences to pitiful pay, reality show cast members are sharing their horror stories. As Hollywood continues to strike, is now the time to demand change?When Gemma Rose Barnes, 32, signed up to appear on Married at First Sight (Mafs) – a reality TV show that introduces couples... Continue reading at The Guardian

[ The Guardian | 2023-08-18 12:00:49 UTC ]
More news stories like this | News stories tagged with: #horror stories #wedding day #cast members #production team


How did Suits become America’s most-watched TV show of the summer?

The 2010s legal drama has broken records since hitting US Netflix, shining light on viewing patterns in a fragmented television landscapeSince I work in the business of talking television, I am often asking people what they’re watching. And this summer, the predominant answer – usually in the... Continue reading at The Guardian

[ The Guardian | 2023-08-17 18:02:26 UTC ]
More news stories like this | News stories tagged with: #shining light #guilty pleasure #recently arrived #meghan markle #single week #breaking bad #cable tv #nielsen


Dolly Parton's Imagination Library Expands National Reach

With events in Kansas and Washington, and statewide expansion elsewhere, country music icon Dolly Parton welcomes supporters of her Imagination Library, a philanthropic program that mails one book a month to each enrolled child under the age of five. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-17 04:00:00 UTC ]
More news stories like this | News stories tagged with: #dolly parton #imagination library


Local newspaper group National World makes ambitious bid for Daily Telegraph

Edinburgh Evening News and Yorkshire Evening Post owner is ‘possible participant’ in sale, despite strike ballot and staff exodusA local newspaper publisher facing a staff exodus and a strike ballot over low pay has announced it is considering a bid for the Daily Telegraph.National World, which... Continue reading at The Guardian

[ The Guardian | 2023-08-10 12:57:44 UTC ]
More news stories like this | News stories tagged with: #daily telegraph #low pay #yorkshire post #stock market


Author says the Apple TV+ 'Tetris' movie ripped off his book

The Apple TV+ film Tetris was copied from a book written years ago, according to a lawsuit filed against the tech giant and the Tetris Company. Dan Ackerman, the editor-in-chief of Gizmodo, has accused the plaintiffs of ripping off his book The Tetris Effect, which tells the history of the game... Continue reading at Engadget

[ Engadget | 2023-08-09 06:17:44 UTC ]
More news stories like this | News stories tagged with: #apple tv+ #tech giant #desist letter #major source #point home #lengthy list #real life #book written


Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age

[ Advertising Age | 2023-08-08 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital media


Paramount sales beat forecasts thanks to streaming TV growth

Company also announced the sale of its Simon & Schuster publishing business to KKR & Co. for $1.62 billion. Continue reading at Advertising Age

[ Advertising Age | 2023-08-07 22:19:36 UTC ]
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As Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and Revenue Streams

Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek

[ AdWeek | 2023-08-03 11:50:06 UTC ]
More news stories like this | News stories tagged with: #revenue streams #pop culture #late july #broader effort #wholly owned #digital media


Nielsen rival iSpot.tv hires Leslie Wood as chief research officer

Veteran researcher spent more than decade linking Nielsen audience data with Catalina sales data for CPG clients. Continue reading at Advertising Age

[ Advertising Age | 2023-07-27 12:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


Libro.fm Opens, Audiobook Sales Through Local Bookstores

The seven-year-old Seattle-based Libro.fm opens a Bookshop.org-style audiobook-selling service in the UK, Australia, and New Zealand. The post Libro.fm Opens, Audiobook Sales Through Local Bookstores appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-26 13:34:20 UTC ]
More news stories like this | News stories tagged with: #audiobook sales #local bookstores #audiobook


Likewise Expands Book Recommendation Partnership with Simon & Schuster

The collaboration aims to recommend Simon & Schuster authors and featured titles across Likewise's entertainment suite, which includes a newsletter, a mobile and TV app, and social media platforms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-12 04:00:00 UTC ]
More news stories like this | News stories tagged with: #simon schuster


Streaming services are removing original TV and films. What this means for your favourite show – and our cultural heritage

As part of recent challenges, multiple services have removed TV and film from their libraries – in many cases, meaning they are gone forever, inaccessible to any fan. Continue reading at The Conversation

[ The Conversation | 2023-07-10 20:08:39 UTC ]
More news stories like this | News stories tagged with: #streaming services #cultural heritage #multiple services #libraries


How the Joint Industry Committee will certify Nielsen alternatives

Cross-industry initiative outlines scoring process and streaming data service roadmap. Continue reading at Advertising Age

[ Advertising Age | 2023-06-22 07:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


How ad platforms are inflating streaming TV performance

The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday

[ Digiday | 2023-06-20 13:41:01 UTC ]
More news stories like this | News stories tagged with: #ad platforms #playing field #samba tv #nielsen


Saint Dolly does it again: Imagination Library expands free book efforts in California

Dolly Parton's Imagination Library will expand its program to send children free books across all 58 California counties, Gov. Gavin Newsom announces. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-06-07 15:51:03 UTC ]
More news stories like this | News stories tagged with: #dolly parton #imagination library #free books #free book


Horizon reaches currency deal with Nielsen rival VideoAmp

Agency expects more trading on new currencies this year after disappointment in last year's upfront. Continue reading at Advertising Age

[ Advertising Age | 2023-05-24 13:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


The High-Risk Feat of Bringing ‘American Born Chinese’ to TV

For years, Gene Luen Yang was convinced a single character in his groundbreaking graphic novel would doom any attempt at an adaptation. What changed? Continue reading at The New York Times

[ The New York Times | 2023-05-24 09:00:29 UTC ]
More news stories like this | News stories tagged with: #graphic novel


PJ Library Expands Outreach to Authors

The non-profit organization that mails millions of books a year to families with connections to Judaism, has relaunched and added online seminars to a program that takes 20 authors and illustrators for eight days in Israel. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #non-profit organization