Nielsen Expands OOH Panel in Push for Complete U.S. Household Coverage

Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account for 100% of U.S. TV households. Top line The company's OOH reporting system currently monitors 44 markets, and Nielsen's expansion will now cover all of the continental U.S., excluding Alaska and Hawaii. The data is... Continue reading at 'AdWeek'

[ AdWeek | 2024-02-01 20:46:18 UTC ]
News tagged with: #measurement company #household coverage #extending coverage #tv households #top line #excluding alaska #nielsen

Other Publishing stories related to: 'Nielsen Expands OOH Panel in Push for Complete U.S. Household Coverage'

HarperCollins Expands Its Spanish-Language Business

In July, HarperCollins Focus launched a new Spanish-language publishing imprint, HarperEnfoque, as the publisher continues to make gains in the trade and religion markets. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-09-01 04:00:00 UTC ]
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Nielsen and TV networks clash again over Amazon data as MRC debates adoption

Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened. Continue reading at Advertising Age

[ Advertising Age | 2023-08-30 21:14:51 UTC ]
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The Morning After: Dolby Atmos will use your TV to expand your speaker setups

Dolby has announced a new Atmos feature to pair your TV speakers with any wireless speakers you have in the room. Officially dubbed Dolby Atmos FlexConnect, the tech will appear first on 2024 TCL TVs.It’s not completely new ground: Samsung has Q-Symphony and Sony has Acoustic Center Sync, for... Continue reading at Engadget

[ Engadget | 2023-08-29 11:15:03 UTC ]
More news stories like this | News stories tagged with: #rolling stone #bon appetit #pretty awesome #generative ai #public libraries #ebooks

Nielsen opens big data for trading without MRC accreditation or explaining some of its figures

Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming. Continue reading at Advertising Age

[ Advertising Age | 2023-08-28 09:30:00 UTC ]
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As Nielsen incorporates Amazon’s own data, networks demand answers

TV network executives are alleging bias from two referees in the industry—Nielsen and the Media Rating Council. Continue reading at Advertising Age

[ Advertising Age | 2023-08-25 13:30:25 UTC ]
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Fall Regionals 2023: Bookshop.org Expands Its Reach

It's been more than three years since the launch of online retailer Bookshop.org, and the online retailer is eager to remove Amazon’s stranglehold on online sales. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #online retailer #online sales

Fall Regionals 2023: Binc Expands Its Mission

It’s been a busy year for the Book Industry Charitable Foundation, which is rolling out a series of new programs designed to diversify the industry. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-25 04:00:00 UTC ]
More news stories like this | News stories tagged with: #busy year #programs designed #book industry

Paramount and Omnicom testing Nielsen measurement alternatives in buy-side platforms

Partnership will test buy-side systems’ ability to run on alternative currencies, and what it means for next steps. Continue reading at Advertising Age

[ Advertising Age | 2023-08-17 14:00:00 UTC ]
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Dolly Parton's Imagination Library Expands National Reach

With events in Kansas and Washington, and statewide expansion elsewhere, country music icon Dolly Parton welcomes supporters of her Imagination Library, a philanthropic program that mails one book a month to each enrolled child under the age of five. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-17 04:00:00 UTC ]
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Panel Mania: 'Washington's Gay General' by Levi Hastings and Josh Trujillo

Levi Hastings and Josh Trujillo’s graphic biography 'Washington’s Gay General: The Legends and Loves of Baron von Steuben,' published by Surely/Abrams Comic Arts, presents the life of one the most intriguing leaders of the American Revolution. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-16 04:00:00 UTC ]
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Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age

[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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Two Lines Press Pushes Translation's Boundaries

As interest in translated literature grows, small presses like Two Lines, which celebrates its 10th anniversary this September, are eager to introduce new international authors to Anglophone readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-04 04:00:00 UTC ]
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As Digital Media Falters, Betches Hits Its Stride, Expanding Headcount and Revenue Streams

Lifestyle and comedy publisher Betches, which chronicles dating and pop culture for a predominantly female audience, just introduced digital advertising to its newly redesigned website in late July. The move is part of a broader effort to diversify its business and signal a new chapter for the... Continue reading at AdWeek

[ AdWeek | 2023-08-03 11:50:06 UTC ]
More news stories like this | News stories tagged with: #revenue streams #pop culture #late july #broader effort #wholly owned #digital media

Panel Mania: 'Malcolm Kid and the Perfect Song' by Austin Paramore and Sarah Bollinger

This lively paranormal YA graphic novel follows an aspiring, albeit comically insecure, teen musician with a very peculiar electronic keyboard haunted with the soul of a long-dead jazz legend. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-01 04:00:00 UTC ]
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Nielsen rival iSpot.tv hires Leslie Wood as chief research officer

Veteran researcher spent more than decade linking Nielsen audience data with Catalina sales data for CPG clients. Continue reading at Advertising Age

[ Advertising Age | 2023-07-27 12:00:00 UTC ]
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Printing in Hong Kong and China 2023: All Our Coverage

The quest for greater automation and greener solutions is propelling the Hong Kong and China print manufacturers forward even as they face down rising costs, slow incoming new orders amid excess client-side inventories, and macroeconomic factors beyond their control. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-21 04:00:00 UTC ]
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Panel Mania: 'Xogenasys, Vol. 1'

Xogenasys is a pro fighting league in the gang-dominated New York of 2069. Darius Smith, a teenage fight fan and devastating street fighter himself, is determined to stay away from gang life. The gangs have other ideas. An eight-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-19 04:00:00 UTC ]
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Likewise Expands Book Recommendation Partnership with Simon & Schuster

The collaboration aims to recommend Simon & Schuster authors and featured titles across Likewise's entertainment suite, which includes a newsletter, a mobile and TV app, and social media platforms. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-12 04:00:00 UTC ]
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Panel Mania: Blood of the Virgin by Sammy Harkham

Sammy Harkham’s new graphic novel, 'Blood of the Virgin,' weaves the lives of a young film editor and his wife and infant son into a personal, complex evocation of low-budget filmmaking in 1970s Hollywood and an epic meta-narrative on the history and legend of Tinsel Town. An 11-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-04 04:00:00 UTC ]
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