Nielsen Expands OOH Panel in Push for Complete U.S. Household Coverage

Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account for 100% of U.S. TV households. Top line The company's OOH reporting system currently monitors 44 markets, and Nielsen's expansion will now cover all of the continental U.S., excluding Alaska and Hawaii. The data is... Continue reading at 'AdWeek'

[ AdWeek | 2024-02-01 20:46:18 UTC ]
News tagged with: #measurement company #household coverage #extending coverage #tv households #top line #excluding alaska #nielsen

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After Strong First Season, Literati Book Fairs Expand Into New Territories

Schools in select cities across the country will be able to operate a Literati Book Fair in the new academic year. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-08 04:00:00 UTC ]
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Titan Comics Expands into Manga

Titan Comics' new imprint, Titan Manga, launches this month with a new “director’s cut” of Takashi Okazaki’s 'Afro Samurai.' Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-09-02 04:00:00 UTC ]
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Streaming TV surpasses cable viewing for the first time, Nielsen reports

July viewership hours soar for streaming, in large part thanks to Netflix’s "Stranger Things." Continue reading at Advertising Age

[ Advertising Age | 2022-08-18 14:23:15 UTC ]
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Panel Mania: Fantastic Four: Full Circle by Alex Ross

Acclaimed superhero cover artist Alex Ross’s 'Fantastic Four: Full Circle', a passionate homage to Marvel’s great superhero artist Jack Kirby, is his first solo effort at writing and drawing a full superhero graphic novel. An eight-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-17 04:00:00 UTC ]
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Amazon strikes deal with Nielsen to measure NFL 'Thursday Night Football' ratings

E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading at Advertising Age

[ Advertising Age | 2022-08-16 12:15:00 UTC ]
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Nielsen Strikes Measurement Deal With Amazon for Thursday Night Football

Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won't be in the dark about how many viewers are watching the games--and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video's NFL Thursday Night Football streaming... Continue reading at AdWeek

[ AdWeek | 2022-08-16 12:15:00 UTC ]
More news stories like this | News stories tagged with: #prime video #three-year agreement #streaming service #nielsen

Reader, I followed them: TikTok expands its content to tap into the BookTok phenomenon

New retailer partnerships, live events and book clubs are all planned to capitalise on the platform’s vibrant community of literature loversSocial media app TikTok is making increased efforts to tap into the power of its books content, with new retailer partnerships, live events and... Continue reading at The Guardian

[ The Guardian | 2022-08-15 16:03:52 UTC ]
More news stories like this | News stories tagged with: #live events #emotional novels #older titles #briefly gorgeous #casey mcquiston #beach read #emily henry #bestseller charts

Micron, Novavax fall; Qualys, Nielsen Holdings rise

Stocks that traded heavily or had substantial price changes Tuesday: Micron, Novavax fall; Qualys, Nielsen Holdings rise Continue reading at ABC News

[ ABC News | 2022-08-09 20:13:11 UTC ]
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DOJ v. PRH: All Our Coverage

A compilation of PW's coverage of the DOJ's bid to block Penguin Random House's acquisition of rival Big Five publisher Simon & Schuster. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-05 04:00:00 UTC ]
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Panel Mania: All Your Racial Problems Will Soon End by Charles Johnson

Novelist, essayist, professor, and, MacArthur “Genius” Fellow Charles Johnson has worked for years as a professional cartoonist and illustrator, and his new book, 'All Your Racial Problems Will Soon End,' collects 50 years of his cartooning. An 11-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-08-03 04:00:00 UTC ]
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Printing in Hong Kong and China 2022: All Our Coverage

Both in good times and under tough circumstances, Hong Kong and China print players remain steadfast in their mission to under-promise, over-deliver, and continue innovating. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-22 04:00:00 UTC ]
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Panel Mania: The Last Session Vol 1: Roll For Initiative by Jasmine Walls and Dozerdraws

'The Last Session' is the story of a delightfully diverse group of close high school friends and RPG gamers as they confront the significance of friendships as they also prepare to finish a longrunning Dice & Deathtraps gaming campaign. An 11-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-20 04:00:00 UTC ]
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Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey

Looking at how industry professionals see the dynamics and value of book awards, Nielsen opens a new 10-minute survey. The post Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-18 21:18:55 UTC ]
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Panel Mania: Halina Filipina: A New Yorker in Manila by Arnold Arre

In 'Halina Filipina', a charming comics rom-com by Arnold Arre, Halina MItchell, a biracial Filipino New Yorker, makes a trip to Manila to reconnect with her Filipino roots and meets a snide but charming local movie critic. A 12-page excerpt. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-07-06 04:00:00 UTC ]
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Oni-Lion Forge Pushes Past the Pandemic

Over the past two years, the Oni-Lion Forge Publishing Group has faced the challenge of merging two independent comics publishers and dealing with the impact of the pandemic. Now its eyes are on what's on the horizon. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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Spotify Completes Findaway Purchase

Spotify has completed its acquisition of digital audiobook distributor Findaway. The Swedish streaming giant has 422 million monthly active users, and will use the Findaway purchase to speed its growth in the audiobook market. Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-17 04:00:00 UTC ]
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NBCU says 40% of its upfront deals are on Nielsen alternative currencies

Study with iSpot.tv finds mix of up to 40% streaming is optimal for most brands, letting them reach more people with fewer impressions. Continue reading at Advertising Age

[ Advertising Age | 2022-06-16 22:45:00 UTC ]
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Nielsen's new measurement solution takes shape with custom audiences and ROI options

Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age

[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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Panel Mania: Animal Castle by Xavier Dorison and Felix Delep

In this homage to George Orwell’s 'Animal Farm', the cocreators of 'Animal Castle' have expanded Orwell’s allegorical attack on totalitarian societies to include an embrace of civil disobedience, nonviolent resistance, and the concept of love, as weapons to fight and beat social oppression. An... Continue reading at Publishers Weekly

[ Publishers Weekly | 2022-06-15 04:00:00 UTC ]
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