Nielsen is beta testing new features in its addressable TV platform through a data-integration with Tru Optik, a company recently purchased by TransUnion for a reputed $100 million. The tie-up will see Tru Optik's identity data from more than 80 million homes fuel Nielsen's addressable TV platform in the measurement company's bid to get to... Continue reading at 'AdWeek'
[ AdWeek | 2020-10-14 10:00:00 UTC ]
News tagged with:
#beta testing
#measurement company
#nielsen
Long-awaited Nielsen One is ready to use, but not ready for trading as VAB call it a 'work in progress.' Continue reading at Advertising Age
[ Advertising Age | 2023-01-04 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#nielsen
In an open letter to agents and authors, CEO Brian Murray wrote that he feels "we owe you a response" and wanted to "share some additional background" about the state of the company's negotiations with its unionized employees. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-12-06 05:00:00 UTC ]
More news stories like this | News stories tagged with:
#open letter
#unionized employees
Now that Amazon has not one but two Prime Days per year, you might think they'd run out of deals. Not so. The world's largest retailer has plenty of deals to go around for Black Friday, including these discounts on their own devices. And for this sale, you don't even have to be a Prime member to... Continue reading at Engadget
[ Engadget | 2022-11-25 08:00:21 UTC ]
More news stories like this | News stories tagged with:
#microsd card
#usual rate
#biggest difference
#blink minis
#rechargeable battery
#wider field
#@engadgetdeals
#yahoo life
#car experts
#kindle
Microsoft's Xbox Game Pass Ultimate Perks now include freebies from an erstwhile rival. The company now offers Ultimate subscribers three-month free trials of Apple Music and Apple TV+ to newcomers for either media service. You can stream tunes in the background while you're playing Halo... Continue reading at Engadget
[ Engadget | 2022-11-16 16:50:43 UTC ]
More news stories like this | News stories tagged with:
#apple tv+
#ted lasso
#tech companies
#libraries
TV measurement panel provider TVision has closed an investment round led by iSpot.tv. Continue reading at Advertising Age
[ Advertising Age | 2022-11-15 12:00:00 UTC ]
More news stories like this | News stories tagged with:
#investing millions
#nielsen
The Ukrainian president made the case in his Frankfurt Book Fair address that culture, like life, is under fire under the Russian assault. The post Ukraine’s Volodymyr Zelensky Addresses Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-10-20 20:26:21 UTC ]
More news stories like this | News stories tagged with:
#post ukraine
#frankfurt book fair
I can’t recall a wartime leader ever addressing an international book fair while his country is under attack but, hey, it’s already been a hell of a decade, so why not? This coming Thursday, Ukrainian President Volodymyr Zelenskyy will make video remarks to the Frankfurt Book Fair, which is... Continue reading at Literrary Hub
[ Literrary Hub | 2022-10-18 15:18:12 UTC ]
More news stories like this | News stories tagged with:
#wartime leader
#frankfurt book fair
Christopher Pike's YA horror novel 'The Midnight Club,' which was published nearly 20 years ago, has found its home with streaming service Netflix and will make its screen debut on October 7. Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-09-13 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#tv alert
On Wattpad, authors retain a lot of the control, but on TikTok, it’s hard to know when and how a story will go viral. Continue reading at The Washington Post
[ The Washington Post | 2022-09-03 13:00:59 UTC ]
More news stories like this |
Set on the idyllic New England campus of an elite art school called Wrynn, and situated against the backdrop of the Occupy Wall Street movement, Antonia Angress’ debut novel Sirens & Muses is an exemplary depiction of what can occur at the intersection of art and adolescence. This... Continue reading at Electric Literature
[ Electric Literature | 2022-09-01 11:00:00 UTC ]
More news stories like this | News stories tagged with:
#antonia angress
#electric literature
#debut novel
He wrote best-selling mysteries and family sagas, and also examined homophobia and sexual assault as head writer of the soap opera "One Life to Live." Continue reading at The Washington Post
[ The Washington Post | 2022-08-23 02:01:50 UTC ]
More news stories like this | News stories tagged with:
#tv writer
#family sagas
#sexual assault
#head writer
#soap opera
B&N has implemented a new ordering policy for middle grade fiction hardcovers that has caused widespread confusion and concern in that publishing sector, but CEO James Daunt said the change is being made in all categories to "buy less" in order to "sell more." Continue reading at Publishers Weekly
[ Publishers Weekly | 2022-08-22 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishing sector
Did you know streaming TV was the future? Nielsen data shows streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on internet services — slightly more than the 34.4 percent for cable.Breaking it down further, Netflix had... Continue reading at Engadget
[ Engadget | 2022-08-19 11:15:00 UTC ]
More news stories like this | News stories tagged with:
#warner bros
#cost $70
#usual $100
#nielsen
It was seemingly just a matter of time before streaming overtook at least one form of conventional TV, and now that moment has arrived. Nielsen data indicates that streaming TV viewership in the US surpassed cable for the first time this July. About 34.8 percent of viewing time went to shows on... Continue reading at Engadget
[ Engadget | 2022-08-18 16:44:57 UTC ]
More news stories like this | News stories tagged with:
#nielsen data
#summer olympics
#significant milestone
#tv providers
#nielsen
The Pakistani British author of 'The Last White Man,' 'Exit West,' and 'Moth Smoke' gives a keynote address on October 18 at Frankfurt. The post Mohsin Hamid To Give a Keynote Address at Frankfurt appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2022-08-16 12:16:05 UTC ]
More news stories like this | News stories tagged with:
#frankfurt appeared
#mohsin hamid
#keynote address
#white man
#exit west
#british author
E-commerce giant wants to give advertisers familiar ratings but hints it will also leverage purchase data. Continue reading at Advertising Age
[ Advertising Age | 2022-08-16 12:15:00 UTC ]
More news stories like this | News stories tagged with:
#e-commerce giant
#nielsen
Even though Thursday Night Football is moving exclusively to Prime Video this season, marketers won't be in the dark about how many viewers are watching the games--and their ads. Nielsen and Amazon have signed a three-year agreement to measure Prime Video's NFL Thursday Night Football streaming... Continue reading at AdWeek
[ AdWeek | 2022-08-16 12:15:00 UTC ]
More news stories like this | News stories tagged with:
#prime video
#three-year agreement
#streaming service
#nielsen
How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age
[ Advertising Age | 2022-08-10 12:08:43 UTC ]
More news stories like this | News stories tagged with:
#media companies
#nielsen
Stocks that traded heavily or had substantial price changes Tuesday: Micron, Novavax fall; Qualys, Nielsen Holdings rise Continue reading at ABC News
[ ABC News | 2022-08-09 20:13:11 UTC ]
More news stories like this | News stories tagged with:
#traded heavily
#substantial price
#nielsen
The enduringly popular comic book series about gods and the afterlife gets the big-bucks, amazing-cast Netflix treatment. And it’s good. Very good, in factNothing lets me know I’m in for a week of tedious emails like being tasked to write about a big-budget fantasy series for this fun TV column.... Continue reading at The Guardian
[ The Guardian | 2022-08-06 06:00:07 UTC ]
More news stories like this | News stories tagged with:
#heavy heart
#road trip
#comic book