Nielsen begins rating college sports teams on marketing potential

The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’  Continue reading at 'Advertising Age'

[ Advertising Age | 2021-10-26 10:00:00 UTC ]
News tagged with: #make money #nielsen

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Ruling Imminent on Motion to Dismiss Texas Book Rating Law

A second day of arguments was heard in federal court in Austin over a motion by a consortium of booksellers and book business organizations to block HB 900, Texas's controversial new book rating law. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-28 04:00:00 UTC ]
More news stories like this | News stories tagged with: #federal court #book business


As Nielsen incorporates Amazon’s own data, networks demand answers

TV network executives are alleging bias from two referees in the industry—Nielsen and the Media Rating Council. Continue reading at Advertising Age

[ Advertising Age | 2023-08-25 13:30:25 UTC ]
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Meet the Creative Team at Usborne Publishing

PW spoke to the editors and authors at Usborne about the process of bringing each new children’s book into the world, what makes the books unique, and the inherent joys of the work they do. (Sponsored) Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-23 04:00:00 UTC ]
More news stories like this | News stories tagged with: #usborne publishing #creative team #pw spoke #children’s book


Judge Sets Second Hearing on Motion to Block Texas Book Rating Law

In the initial round of oral arguments over whether to block Texas's controversial book rating law, federal judge Alan D. Albright primarily challenged the state's position, and said he would issue a ruling before the law's September 1 effective date. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-21 04:00:00 UTC ]
More news stories like this | News stories tagged with: #oral arguments #block texas


Stakes Are High as Judge Hears Motion to Block Texas Book Rating Law

A federal judge in Texas is hearing oral arguments on a high stakes motion filed by a coalition of booksellers and book industry advocates to block the state’s controversial new book rating law from taking effect on September 1. Attorneys for the state of Texas are asking the court to dismiss... Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-18 04:00:00 UTC ]
More news stories like this | News stories tagged with: #federal judge #taking effect #book industry


Paramount and Omnicom testing Nielsen measurement alternatives in buy-side platforms

Partnership will test buy-side systems’ ability to run on alternative currencies, and what it means for next steps. Continue reading at Advertising Age

[ Advertising Age | 2023-08-17 14:00:00 UTC ]
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Circana on July’s US Print Book Market: A Slight Frontlist Gain

Despite overall flat sales this July, Circana reports that the US book market also saw some frontlist gains and new voices on the bestseller list. The post Circana on July’s US Print Book Market: A Slight Frontlist Gain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-08 19:27:46 UTC ]
More news stories like this | News stories tagged with: #flat sales #bestseller list #book market #print book


Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age

[ Advertising Age | 2023-08-08 09:30:00 UTC ]
More news stories like this | News stories tagged with: #digital media


As New Law Looms, Follett Asks Publishers to Help ‘Rate’ Their Own Books for Sale in Texas

With a lawsuit pending to block a controversial new "book rating" law from taking effect in Texas, publishers and industry groups are balking at a request from the nation's largest school distributor to help rate their own titles for sale in the state. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-08-07 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book rating #taking effect


Paul Reubens was writing a memoir that his team is 'hoping' to publish posthumously

Paul Reubens 'finished a first draft' of a memoir about his life and career before he died, a representative for the Pee-wee Herman actor has confirmed. Continue reading at Los Angeles Times

[ Los Angeles Times | 2023-08-01 18:13:09 UTC ]
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Medical advances typically begin with a study. Now, universities are struggling to afford them

The rising costs university libraries are paying to access journals have implications far beyond the ivory tower. From new cancer treatments to debates about foreign policy, new information enters the public domain through academic studies. Now... Continue reading at CBC

[ CBC | 2023-07-31 08:00:00 UTC ]
More news stories like this | News stories tagged with: #ivory tower #foreign policy #public domain #academic studies #libraries


Arthur children’s book faces potential Florida ban over claim it ‘damaged souls’

School district member files challenge to Arthur’s Birthday, 1989 book by Marc Brown, which is among 45 titles pending reviewA title in the Arthur children’s book series is facing a potential ban after a conservative activist claimed that it “damaged souls”.On 12 July, Bruce Friedman, a member... Continue reading at The Guardian

[ The Guardian | 2023-07-28 16:22:54 UTC ]
More news stories like this | News stories tagged with: #book series #children’s book


Publishers Tap Into Market for Tarot Cards, Crystals, and More

Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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Spain’s Book Market in 2022: Up 5.5 Percent

The annual report from Spain's publishers describes a 10th consecutive year of growth for the country's book market, at €2.7 billion. The post Spain’s Book Market in 2022: Up 5.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-27 20:58:08 UTC ]
More news stories like this | News stories tagged with: #post spain #annual report #book market


Fox Wraps Upfront With Growth in Sports, News and Tubi

Fox is joining the wrap party. Today, Fox became the third major publisher to announce it's closed upfront talks. The company follows Paramount, which closed talks this morning, and NBCUniversal, which wrapped negotiations last week. According to Fox sources, Fox Sports, driven by NFL, MLB,... Continue reading at AdWeek

[ AdWeek | 2023-07-27 15:00:00 UTC ]
More news stories like this | News stories tagged with: #college football #world cup #major publisher


Nielsen rival iSpot.tv hires Leslie Wood as chief research officer

Veteran researcher spent more than decade linking Nielsen audience data with Catalina sales data for CPG clients. Continue reading at Advertising Age

[ Advertising Age | 2023-07-27 12:00:00 UTC ]
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These are the Most Assigned Novels by Women in U.S. Colleges

In an analysis of 300,000 English Literature syllabi, these are the novels by women authors that were the most commonly assigned. Continue reading at Book Riot

[ Book Riot | 2023-07-25 13:22:28 UTC ]
More news stories like this | News stories tagged with: #women authors #english literature


Booksellers, Industry Groups File Suit to Block Texas Book Rating Law

The 28-page complaint claims that the law—which is set to take effect in September—would impose sweeping, vague, and unconstitutional content-based restrictions and unduly burden booksellers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-25 04:00:00 UTC ]
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AAP StatShot Shows the US Book Market Flat in May

In the US, sales of books for adults and education were up in May, as children's books slid again, per AAP's StatShot. The post AAP StatShot Shows the US Book Market Flat in May appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-24 14:10:38 UTC ]
More news stories like this | News stories tagged with: #book market


Abrams Announces Marketing and Publicity Groups Restructuring

With the company's marketing and publicity teams unified across adult and children’s book imprints, Abrams aims to create a more efficient way to reach readers. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-24 04:00:00 UTC ]
More news stories like this | News stories tagged with: #book imprints #reach readers #children’s book