Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'
[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with:
#upcoming launch
#nielsen
With the rise of ad blocking and fraud concerns, publishers continue to get ads in front of consumers. One startup called Free All Media thinks it may have found a business model that works around those blockers by plugging content directly into publishers' sites. The Hopatcong, N.J.-based... Continue reading at AdWeek
[ AdWeek | 2015-12-17 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#watch videos
#longer videos
#tech startup
#raised $2
#marketing efforts
#biggest problem
#digital downloads
#music-streaming services
For the longest time, marketers believed that bigger was better. Bigger ad formats, bigger ad sizes and bigger animations drove ever-larger and more intrusive ad design. That is, until ad blockers arrived on the scene. Now consumers are protesting and showing their dissatisfaction by using... Continue reading at Advertising Age
[ Advertising Age | 2015-10-22 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#ad blockers
#huge boost
#european publishers
#advertising industry
#digital experience
#ad experience
As the digital publishing industry wrestles with the rise of ad blocking, one popular notion is that native ads will be the answer to the industry’s ills. Even Yahoo Chief ExecutiveMarissa Mayer has championed native ads as havi ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2015-10-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#publishers worry
#native ads
#ad blocking
When Apple unveils its new iPhone and iOS 9 operating system this week, it could also drop a bomb on publishers, introducing ad-blocking technology that threatens to impact the revenue they make from smartphones. Ad blockers have been available on desktop browsers for years, but analysts say... Continue reading at AdWeek
[ AdWeek | 2015-09-08 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#sponsored articles
#todd haskell
#digital arm
#high quality
Revenue-hungry publishers have been cramming more high-impact ads onto their sites, but the growing spectre of ad blocking could be the nail in the coffin for some of those obnoxious units. Early data from Moat Ad Blocking Analytics suggests 10 to 15 percent of all premium publishers’ desktop ad... Continue reading at Digiday
[ Digiday | 2015-09-03 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#high-impact ads
#ad blocking
#premium publishers
#industry observers
A new Wells Fargo Securities report put ad blocking right alongside viewability as a top challenge facing the digital publishing ecosystem.The report asked whether ad blocking is an existential threat or "just a 'Europe thing'" and netted out somewhere in the middle: "We believe the rapid rise... Continue reading at Advertising Age
[ Advertising Age | 2015-03-13 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#existential threat
#rapid rise
#growing challenge
#good amount
#banner ads
#pre-roll ads
Why did John Oliver devote 11 minutes of his HBO show "Last Week Tonight" to skewering the practice of native advertising?It was inspired by an interview he saw with Time Inc. CEO Joe Ripp, Mr. Oliver told an audience at Hearst Tower in New York on Tuesday. Mr. Oliver was struck by how easily... Continue reading at Advertising Age
[ Advertising Age | 2014-08-06 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#week tonight
#hearst tower
#business side
#iconic titles
#sports illustrated
Publishers have been exploiting a Facebook loophole with their native ads, making them alluring ad buys in light of decreased Facebook reach for brands. The post When an ad is not an ad on Facebook appeared first on Digiday. Continue reading at Digiday
[ Digiday | 2014-07-24 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#facebook appeared
#native ads
Four months after introducing video, Instagram took the natural next step today, telling its over 150 million users their streams would soon include ads too.The company, acquired by Facebook for $736 million in 2012, announced the development in a short blog post it published Thursday afternoon.... Continue reading at Advertising Age
[ Advertising Age | 2013-10-04 00:00:00 UTC ]
More news stories like this | News stories tagged with:
#$736 million
#publishing platform
#video service
The ABA has unveiled "Indies Take The Gold," an Olympics-themed marketing campaign encouraging people to shop at independent bookstores on Amazon Prime Days, July 16 and 17. The Paris summer Olympics begin July 26. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-27 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#independent bookstores
Paris, June 1930. At 3.00 in the morning, Nancy Cunard quickly writes a letter to her friend Louise Morgan, American journalist and editor at Everyman magazine: We found a poem, a beauty, by a poet—so much so that it must be printed by itself. Irishman of 23, Ecole Normale here, that’s all I... Continue reading at Literrary Hub
[ Literrary Hub | 2024-06-26 08:56:36 UTC ]
More news stories like this | News stories tagged with:
#small press
#american journalist
The group's 1,500 members from all 50 states aim to provide “support and encouragement for the educators, librarians, parents, and students who are the first line of defense against censorship, and for the authors whose books are under attack.” Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-26 04:00:00 UTC ]
More news stories like this | News stories tagged with:
Wind, who is also chief content officer at the Indie Book Publishers Association, is creating a limited collector's edition of his latest YA novel, initially published this spring by Chicago Review Press, as an incentive for donors to his Kickstarter campaign benefitting LGBTQ+ teens. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-25 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#latest ya
#donate books
FairSquare Comics, which marked its fifth anniversary on June 20, is rebranding as FairSquare Graphics, and will launch Horny Dolphin, a new imprint dedicated to "NSFW" titles focusing on immigrant and minority voices, this fall. Continue reading at Publishers Weekly
[ Publishers Weekly | 2024-06-20 04:00:00 UTC ]
More news stories like this | News stories tagged with:
#titles focusing
#imprint dedicated
Announcing Publication of the RESISTIR Latin America Online Poetry Anthology, by The Editors of WLT News and Events [email protected] Tue, 06/18/2024 - 14:20 On November 18, 2023, World Literature Today and Latin American Literature Today... Continue reading at World Literature Today
[ World Literature Today | 2024-06-18 19:20:43 UTC ]
More news stories like this | News stories tagged with:
#american literature
#print edition
#anthony seidman
#lawrence schimel
#cal paule
#colleen noland
#robin myers
#george henson
#wendy call
#daniel simon
World Literature Today Announces Finalists for 2025 NSK Neustadt Prize for Children’s and Young Adult Literature News and Events [email protected] Mon, 06/17/2024 - 12:19 Top row (left to right): Samira Ahmed (photo by Erielle Bakkum), Hatem Aly;... Continue reading at World Literature Today
[ World Literature Today | 2024-06-17 17:19:26 UTC ]
More news stories like this | News stories tagged with:
#positive impact
#malinda lo
#silver medallion
#national book award
#lulu