Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'

[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with: #upcoming launch #nielsen

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Nielsen Expands OOH Panel in Push for Complete U.S. Household Coverage

Nielsen is extending coverage of its national TV out-of-home (OOH) panel this year, which the measurement company says will account for 100% of U.S. TV households. Top line The company's OOH reporting system currently monitors 44 markets, and Nielsen's expansion will now... Continue reading at AdWeek

[ AdWeek | 2024-02-01 20:46:18 UTC ]
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Finalists for the 2024 National Book Critics Circle Awards Announced

The Finalists for 2024 National Book Critics Circle Awards were announced today. They include books published in 2023. Continue reading at Book Riot

[ Book Riot | 2024-01-25 15:20:11 UTC ]
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2024 National Book Critics Circle Awards Finalists Announced

Thirty finalists in six categories for this year's National Book Critics Circle Awards, which recognize books from the publishing year 2023, have been announced. 'Washington Post' critic Becca Rothfeld, author Judy Blume, and the American Library Association have also won special awards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-25 05:00:00 UTC ]
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Italy: Bologna Licensing Trade Fair Announces 17th Edition

The Bologna Licensing Trade Fair returns in April alongside the children's book fair, with awards and a focus on audiovisual content. The post Italy: Bologna Licensing Trade Fair Announces 17th Edition appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-24 21:49:42 UTC ]
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UK: Nielsen BookData Bestseller Awards Go to 22 Titles

The Neilsen Bestseller Awards for 2023 installed four new titles and their authors in the top category's 'Hall of Fame.' The post UK: Nielsen BookData Bestseller Awards Go to 22 Titles appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2024-01-23 14:06:09 UTC ]
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How The Midst Taps Into the Midlife and Perimenopause Ad Market With She Media

Independent publisher The Midst launched on its new website Tuesday, after more than four years of chronicling perimenopause and the modern midlife experience as a personal blog called Jumble and Flow. The publisher is one of a growing number of media companies to plant... Continue reading at AdWeek

[ AdWeek | 2024-01-23 13:42:51 UTC ]
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2024 Hans Christian Andersen Award Shortlist Announced

The International Board on Books for Young People has announced the shortlist for the 2024 Hans Christian Andersen Awards. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-18 05:00:00 UTC ]
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Veristage Launches Insight, an AI Platform for Book Publishers

Insight offers publishers AI tools, including large language models such as ChatGPT and Claude, to analyze documents and generate metrics, editorial and marketing assets, sales material, and other content. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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New Nonprofit Launches to ‘Certify’ Copyright-Friendly AI Practices

Supported by the Association of American Publishers and others, the new nonprofit aims to “certify fair training data use” in Generative AI, and comes amid a growing number of lawsuits filed against AI companies over alleged copyright infringement. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-17 05:00:00 UTC ]
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Binc Announces Three New Board Members, Introduces New Board Executives

In addition to announcing changes to its executive committee, the Book Industry Charitable Foundation this week named three new board members: Christian publisher Chriscynethia Floyd, former Abrams CEO Michael Jacobs, and Vermont bookseller Emma Kaas. Continue reading at Publishers Weekly

[ Publishers Weekly | 2024-01-10 05:00:00 UTC ]
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Announcing the Best Book Cover of 2023

Last week, we asked our social media followers to vote for the cover of year from the best 32 designs of the year. This year’s tournament was fierce, with surprise twists and crowd favorites that bowed out early. The winner edged out the competition by a mere 6 votes. From 32 cover designs, here... Continue reading at Electric Literature

[ Electric Literature | 2023-12-29 12:05:00 UTC ]
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A History of Ad Tech Chapter 4: The Privacy Reckoning

How the digital media industry had to come to grips with growing privacy requirements. Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
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Digiday’s Oral History of Ad Tech podcast, episode 4, the privacy reckoning with Ana Milicevic

The final episode of Digiday’s Oral History of Ad Tech discusses how the digital media industry has moved faster than those charged to keep it in check, with Ana Milicevic of Sparrow Advisers sharing her insights. In this episode, she discusses how the blurred lines between data management... Continue reading at Digiday

[ Digiday | 2023-12-22 05:01:00 UTC ]
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How brands are combining audio and video formats to boost digital campaign success

Rachel Brooks, associate director of business marketing, global, Spotify Digital media consumers seamlessly transition from audio to video throughout their day — listening to a favorite playlist during a workout or commute, then tuning into video content when relaxing in front of screens at the... Continue reading at Digiday

[ Digiday | 2023-12-14 15:56:06 UTC ]
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Digiday’s Oral History of Ad Tech podcast, episode 2, with Ari Paparo

There are few better placed to critique and narrate the history of the digital media landscape, never mind the sub-sector of ad tech, than Ari Paparo. Continue reading at Digiday

[ Digiday | 2023-12-11 05:01:00 UTC ]
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Simon & Schuster Board Announced: Members Come from Disney, TikTok and Publishing

The publisher’s new board of directors has expertise spanning the life cycle of a book. Continue reading at The New York Times

[ The New York Times | 2023-12-07 14:45:23 UTC ]
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Why AI, revenue diversification and ad spend are the defining 2024 trends for media companies

Will Barker, manager, strategic customer success, BlueConic The media and publishing industry is constantly evolving. With this, it’s often difficult to keep up with the latest trends, especially with fast-evolving technologies emerging all the time and ripple effects remaining from the global... Continue reading at Digiday

[ Digiday | 2023-12-05 15:08:37 UTC ]
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In the UK: Marcus Leaver Announces Gemini Books Group

The former chief of Quarto and Welbeck, Marcus Leaver announces the formation of a new publisher, the Gemini Books Group. The post In the UK: Marcus Leaver Announces Gemini Books Group appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-12-04 20:15:51 UTC ]
More news stories like this | News stories tagged with: #books group #quarto