Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement

Nielsen is hitting the (ad) campaign trail. On Wednesday, the measurement and data giant announced the upcoming launch of Nielsen One Ads, a platform all about campaign measurement. According to Nielsen, the offering, available in the U.S. on Jan. 11, will provide a consistent, comparable and deduplicated view of ads across screens, whether that's linear,... Continue reading at 'AdWeek'

[ AdWeek | 2023-01-04 12:00:00 UTC ]
News tagged with: #upcoming launch #nielsen

Other Publishing stories related to: 'Nielsen Announces Launch of Nielsen One Ads for Campaign Measurement'


Introducing Ad Age Leading National Advertisers 2023

Ad spending for the top 200 U.S. advertisers showed robust growth, powered my internet companies. Digital media grabbed the lion's share of budgets. Spending is growing this year, but a recession looms. Continue reading at Advertising Age

[ Advertising Age | 2023-06-26 09:45:00 UTC ]
More news stories like this | News stories tagged with: #ad spending #internet companies #recession looms #digital media


How the Joint Industry Committee will certify Nielsen alternatives

Cross-industry initiative outlines scoring process and streaming data service roadmap. Continue reading at Advertising Age

[ Advertising Age | 2023-06-22 07:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


News publishing giant Gannett sues Google for monopolizing ad tech

Gannett, a news publisher accused of monopolistic behavior, is suing Google for monopolistic behavior. It’s the latest in a string of lawsuits against the search giant, and it repeats many of the arguments made by the Department of Justice in its second lawsuit against Google, filed earlier this... Continue reading at Engadget

[ Engadget | 2023-06-20 16:46:02 UTC ]
More news stories like this | News stories tagged with: #advertising business #anticompetitive behavior #news publisher #publishing giant


How ad platforms are inflating streaming TV performance

The rise of streaming television has threatened to dethrone Nielsen as the standard-bearer for how every single agency and advertiser measured a TV campaign — creating an even playing field for all parties involved. Now, there are too many new players — such as Samba TV, VideoAmp, Comcore and... Continue reading at Digiday

[ Digiday | 2023-06-20 13:41:01 UTC ]
More news stories like this | News stories tagged with: #ad platforms #playing field #samba tv #nielsen


Summer Game Fest 2023: All the games announced

After dozens of stories, we’re just about wrapped with our coverage of Summer Game Fest 2023. Following the cancellation of E3 back in March, we had a smaller, stripped-back experience at SGF. It began... before it all began, with Sony holding its own PlayStation Showcase livestream on May 24th.... Continue reading at Engadget

[ Engadget | 2023-06-16 14:00:53 UTC ]
More news stories like this | News stories tagged with: #closed beta #manga


Focus on the Family Launches Fiction Titles

The first three titles under the Focus Fiction label will be acquired and edited by Jerry B. Jenkins and will be published this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
More news stories like this |


Focus on the Family Launches Fiction Imprint

The first three titles under the Focus Fiction imprint will be acquired and edited by Jerry B. Jenkins and will be published this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-13 04:00:00 UTC ]
More news stories like this | News stories tagged with: #fiction imprint


2023 Lambda Literary Award Winners Announced

Now in its 35th year, the Lambda Literary Award is one of the most prestigious LGBTQ+ awards, and this year's winners were just announced! Continue reading at Book Riot

[ Book Riot | 2023-06-12 15:35:39 UTC ]
More news stories like this | News stories tagged with: #literary award


White House Announces New Position to Combat Book Bans

In honor of Pride Month, the White House today announced a set of actions designed to protect LGBTQIA+ communities, including the appointment of a new coordinator within the Department of Education to facilitate a response to the rising number of book bans at the state level. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-06-08 04:00:00 UTC ]
More news stories like this | News stories tagged with: #pride month #rising number #book bans #state level


Los Angeles Times announces 74 job cuts due to economic challenges

The Los Angeles Times says it is cutting 74 jobs due to economic challenges as the newspaper strives to transform itself into a digital media organization Continue reading at ABC News

[ ABC News | 2023-06-07 20:06:25 UTC ]
More news stories like this | News stories tagged with: #economic challenges #digital media


Michael Caine announces debut thriller to be published in November

The actor’s novel, Deadly Game, features an ex-SAS police officer called Harry who must grapple with neo-Nazis, wealthy Russians and Colombian drug cartelsDeadly Game, the debut novel from Michael Caine, will be published in the UK and US in November, it has been announced.The actor, 90, has... Continue reading at The Guardian

[ The Guardian | 2023-06-07 13:35:48 UTC ]
More news stories like this | News stories tagged with: #uk publisher #michael caine #east end #lead character #debut novel


Libraries Need to Prepare for Another Anti-LGBTQ “Hide the Pride” Campaign

Libraries need to prepare for "Hide the Pride," a conservative campaign to remove all LGBTQ children's and YA books from libraries. Continue reading at Book Riot

[ Book Riot | 2023-06-06 15:28:23 UTC ]
More news stories like this | News stories tagged with: #lgbtq children #ya books #libraries


Twitter's ad sales have reportedly dropped by 59 percent since last year

Twitter's advertising revenue is down 59 percent during a five week stretch between April 1st and early May compared to the same period last year, The New York Times has reported. It regularly falls short of sales projections, and things aren't likely to change soon (apparently despite the... Continue reading at Engadget

[ Engadget | 2023-06-06 09:25:43 UTC ]
More news stories like this | News stories tagged with: #bad news #business operations #product design #resolve issues #tall order #comic book


Ten Speed Launches New Ten Speed Graphic Imprint

The first planned release under the Ten Speed Graphic colophon is an adaptation of Kiersten White’s bestselling horror-thriller novel 'Hide,' out September 12, with five more titles due this fall. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #planned release #kiersten white #titles due


'AudioFile' Magazine Announces 2023 Golden Voice Award Winners

'AudioFile' has named the three winners of its annual Golden Voice awards, which honors voice actors who have made significant contributions to audiobook publishing. The recipients are Kevin R. Free, Marin Ireland, and Nicholas Boulton. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-05-31 04:00:00 UTC ]
More news stories like this | News stories tagged with: #audiobook publishing #marin ireland #audiobook


World Literature Today Announces 2023 Student Translation Prize Winners

World Literature Today Announces 2023 Student Translation Prize Winners News and Events [email protected] Tue, 05/30/2023 - 09:42 Katie Kassam and Vala Thorodds, winners of the 2023 Student Translation PrizesWorld Literature Today, the University... Continue reading at World Literature Today

[ World Literature Today | 2023-05-30 14:42:03 UTC ]
More news stories like this | News stories tagged with: #south london #national anthem #united kingdom #white review #faculty sponsor #penguin book #science fiction #book review


World Literature Today Announces Finalists for 2024 Neustadt International Prize for Literature

World Literature Today Announces Finalists for 2024 Neustadt International Prize for Literature News and Events [email protected] Wed, 05/24/2023 - 13:17 Top row (left to right): Angie Cruz, Ananda Devi (credit: J.F. Paga (Grasset)), Jenny... Continue reading at World Literature Today

[ World Literature Today | 2023-05-24 18:17:59 UTC ]
More news stories like this | News stories tagged with: #international prizes #equally eligible #living writer #significant body #edwidge danticat #silver replica #eagle feather #generous endowment #neustadt prizes #visit neustadtprize #czesław miłosz #literary award #literary festival


Horizon reaches currency deal with Nielsen rival VideoAmp

Agency expects more trading on new currencies this year after disappointment in last year's upfront. Continue reading at Advertising Age

[ Advertising Age | 2023-05-24 13:00:00 UTC ]
More news stories like this | News stories tagged with: #nielsen


International Booker prize announces first ever Bulgarian winner

Georgi Gospodinov’s Time Shelter, translated by Angela Rodel, portrays a ‘clinic for the past’ and was praised as a ‘great novel about Europe’Georgi Gospodinov’s Time Shelter, translated by Angela Rodel, has become the first book written in Bulgarian to win the International Booker prize.Chair... Continue reading at The Guardian

[ The Guardian | 2023-05-23 21:00:47 UTC ]
More news stories like this | News stories tagged with: #georgi gospodinov #time shelter #angela rodel #book written


Warner Bros.' Max streaming service launches with new $20 4K tier

HBO Max is completing its transformation into Warner Bros. Discovery's "Max" streaming service today, and it's launching with a new tier especially made for 4K ultra HD viewing. The Ultimate Ad-Free tier will set you back $20 a month or $200 if you're paying for a whole year, making it the... Continue reading at Engadget

[ Engadget | 2023-05-23 09:27:56 UTC ]
More news stories like this | News stories tagged with: #company plans #warner bros #dolby atmos #harry potter