Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. The only game in town The NFL, its media partners and their advertisers closed out Week One of the league’s centennial season feeling understandably chipper about the near future—even if the product itself wasn’t always terribly compelling (the average margin of victory in Sunday’s two marquee windows was 23.5 points). According to Nielsen, ratings for the seven blended NFL TV windows were up 5 percent year-over-year, with an average draw of 17.1 million viewers and a 9.9 household rating. To the surprise of nobody who’s been paying attention to this sort of thing, the NFL’s top draw was the Fox “America’s Game of the Week” showcase, which has put up TV’s highest numbers for a decade. Dallas’ convincing 35-17 home win over the Giants averaged 23.9 million viewers and a 13.5 rating, good for a 3 percent lift vs. the analogous Cowboys-Panthers opener in 2018. The combination of the league’s top draw and its top-DMA-repping conference rival established Sunday afternoon’s game as the 15th most-watched broadcast of 2019, earning the slot just below the College Football Championship Game on ESPN. Meanwhile, as much as it’s hard to imagine why anyone who doesn’t refer to ice cream sprinkles as “jimmies” would want to sit through the Patriot’s 33-3... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-09-12 15:30:00 UTC ]
On Tuesday, Nielsen was excitedly looking ahead to its future, touting next month's rollout of Nielsen One Alpha, the first version of its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. With Disney and Magna among... Continue reading at AdWeek
[ AdWeek | 2021-12-23 13:56:54 UTC ]
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Latest issue comes as Nielsen tries to rebuild confidence and launch next-generation system after losing MRC accreditation. Continue reading at Advertising Age
[ Advertising Age | 2021-12-22 21:33:06 UTC ]
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Nielsen is getting an early jump on Nielsen One, its cross-platform tool that will enable publishers and marketers to transact on a single metric across linear and digital platforms. While the metric isn't set to roll out until next December, Nielsen will be debuting the first version of the... Continue reading at AdWeek
[ AdWeek | 2021-12-21 12:30:00 UTC ]
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Snap Inc. commissioned two analyses from Nielsen to help it quantify sales driven by ads on the Snapchat platform for advertisers in the consumer packaged goods and beauty categories in the U.S. The company said in a blog post that advertisers are turning to measurement strategy market mix... Continue reading at AdWeek
[ AdWeek | 2021-12-16 22:30:00 UTC ]
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The Future of TV Briefing this week reviews the flurry of activity on the TV ad measurement front since the summer when the Media Rating Council stripped Nielsen of its accreditation and NBCUniversal opened the doors to alternative providers. The post Future of TV Briefing: How the TV ad... Continue reading at Digiday
[ Digiday | 2021-11-24 05:01:00 UTC ]
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C3, TV's standard metric for commercial measurement since 2007, could be on its last legs. Nielsen said today it will create more precise Nielsen Individual Commercial Metrics, in which its audience estimates will be based on each individual ad, instead of overall commercial minutes. The switch,... Continue reading at AdWeek
[ AdWeek | 2021-11-22 14:00:00 UTC ]
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After years of complaints, NBCUniversal and its peers are looking for other ways to count viewers, with or without the ratings giant. Continue reading at The New York Times
[ The New York Times | 2021-11-12 10:00:19 UTC ]
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Nielsen and two colleagues were suspended by WPP following a whistleblower’s allegations. Continue reading at Media Week
[ Media Week | 2021-11-11 20:15:28 UTC ]
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Combined accounts worth £53m in annual billings in 2020, according to Nielsen data. Continue reading at Media Week
[ Media Week | 2021-11-03 11:07:53 UTC ]
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COP26, the UN’s climate change conference billed as “the world’s last best chance” to prevent the most disastrous effects of global warming, kicks off in Glasgow on Sunday. Delegates from around the world will convene to hammer out another round of emission reduction targets with a goal of... Continue reading at Engadget
[ Engadget | 2021-10-29 17:00:38 UTC ]
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The Nielsen Impact Score is meant to help schools recruit players who can now make money off endorsement deals under ‘NIL.’ Continue reading at Advertising Age
[ Advertising Age | 2021-10-26 10:00:00 UTC ]
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J K Rowling's The Christmas Pig (Little, Brown) has notched up a second week in the UK Official Top 50 number one spot, with 31,565 copies sold through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2021-10-26 07:52:25 UTC ]
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Nielsen is getting a new look, with its first brand refresh in five years and a new logo for the first time since 2007. The media measurement company sold its Global Connect business, Nielsen IQ, to Advent International in March, and the new campaign is designed to update the marketplace's view... Continue reading at AdWeek
[ AdWeek | 2021-10-18 11:00:00 UTC ]
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Dave Grohl's The Storyteller (Simon & Schuster) has rocked straight into the UK Official Top 50 number one spot in its first week on sale, selling 50,367 copies through Nielsen BookScan's Total Consumer Market. Continue reading at The Bookseller
[ The Bookseller | 2021-10-12 01:06:45 UTC ]
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After expanding its streaming measurement capabilities this year, Nielsen is combining its three streaming metrics into a single measurement suite--and rebranding two of them. Streaming Video Ratings, SVOD Content Ratings and Digital Ad Ratings will now now be offered in one measurement suite,... Continue reading at AdWeek
[ AdWeek | 2021-10-07 12:00:00 UTC ]
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Richard Osman's The Man Who Died Twice (Viking) has notched up a third week running in the UK Official Top 50 number one spot, selling 38,439 copies through Nielsen BookScan's TCM. Continue reading at The Bookseller
[ The Bookseller | 2021-10-05 18:06:50 UTC ]
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The main measurement companies, Nielsen and Comscore, say they're trying to update and change metrics, but buyers remain frustrated by the lack of progress. The post A ‘constant merry-go-round’: Nielsen and Comscore say the right things, but aren’t progressing fast enough for media buyers... Continue reading at Digiday
[ Digiday | 2021-09-30 19:04:53 UTC ]
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Bernardine Evaristo, Captain Sir Thomas Moore and T M Logan have won Nielsen Bestseller Awards for passing milestone sales thresholds during 2021. Continue reading at The Bookseller
[ The Bookseller | 2021-09-29 23:11:17 UTC ]
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As the industry continues to explore alternative measurement solutions in the wake of Nielsen's public stumbles, ViacomCBS is offering its advertisers a new set of measurement metrics to transact against, alongside stalwarts Nielsen and Comscore. VideoAmp has been added to the fold, in a new... Continue reading at AdWeek
[ AdWeek | 2021-09-28 13:00:00 UTC ]
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The network aims for ‘symmetry’ by having agencies use the same tool for currency they already use for planning and optimizing. Continue reading at Advertising Age
[ Advertising Age | 2021-09-28 12:45:00 UTC ]
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