NFL kicks off its 100th season with a 9 percent ratings hike

Welcome to another edition of Ad Age Sports Media Brief, a weekly roundup of news from every zone of the sports media spray chart, including the latest on broadcast/cable/streaming, sponsorships, endorsements, gambling and tech. The only game in town The NFL, its media partners and their advertisers closed out Week One of the league’s centennial season feeling understandably chipper about the near future—even if the product itself wasn’t always terribly compelling (the average margin of victory in Sunday’s two marquee windows was 23.5 points). According to Nielsen, ratings for the seven blended NFL TV windows were up 5 percent year-over-year, with an average draw of 17.1 million viewers and a 9.9 household rating. To the surprise of nobody who’s been paying attention to this sort of thing, the NFL’s top draw was the Fox “America’s Game of the Week” showcase, which has put up TV’s highest numbers for a decade. Dallas’ convincing 35-17 home win over the Giants averaged 23.9 million viewers and a 13.5 rating, good for a 3 percent lift vs. the analogous Cowboys-Panthers opener in 2018. The combination of the league’s top draw and its top-DMA-repping conference rival established Sunday afternoon’s game as the 15th most-watched broadcast of 2019, earning the slot just below the College Football Championship Game on ESPN. Meanwhile, as much as it’s hard to imagine why anyone who doesn’t refer to ice cream sprinkles as “jimmies” would want to sit through the Patriot’s 33-3... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-09-12 15:30:00 UTC ]

Other news stories related to: " NFL kicks off its 100th season with a 9 percent ratings hike "

Media measurement uncertainty—tracking TV, social and digital

How Nielsen and other media companies are navigating the measurement upheaval, plus industry reactions. Continue reading at Advertising Age

[ Advertising Age | 2022-08-10 12:08:43 UTC ]
More news stories like this

Micron, Novavax fall; Qualys, Nielsen Holdings rise

Stocks that traded heavily or had substantial price changes Tuesday: Micron, Novavax fall; Qualys, Nielsen Holdings rise Continue reading at ABC News

[ ABC News | 2022-08-09 20:13:11 UTC ]
More news stories like this

Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

Measurement company Nielsen has launched four-screen ad deduplication, adding connected TV to its existing computer, mobile and linear TV deduplication measurement of YouTube. Top line The move will allow buyers to compare YouTube reach on linear TV, computer, mobile and connected TV devices,... Continue reading at AdWeek

[ AdWeek | 2022-07-21 14:50:01 UTC ]
More news stories like this

Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey

Looking at how industry professionals see the dynamics and value of book awards, Nielsen opens a new 10-minute survey. The post Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2022-07-18 21:18:55 UTC ]
More news stories like this

Cannes TV measurement takeaways from top execs—banning the word 'alternatives' and more

Measurement was a hot topic of conversation on the Croisette this week amid mounting uncertainty around Nielsen data. Continue reading at Advertising Age

[ Advertising Age | 2022-06-24 14:08:24 UTC ]
More news stories like this

Cannes Today—Netflix x Google, Paris Hilton x Gary V, and the branded yacht scene explained

Welcome to Day Two of Ad Age’s Cannes Today newsletter. Reading this online and want it delivered straight to your inbox? Sign up here. Joining us late? Catch up on Day One here.Netflix talks to Google about its ad plans “Netflix’s ad tech business is one of the hottest deals on offer in... Continue reading at Advertising Age

[ Advertising Age | 2022-06-21 20:59:38 UTC ]
More news stories like this

NBCU says 40% of its upfront deals are on Nielsen alternative currencies

Study with iSpot.tv finds mix of up to 40% streaming is optimal for most brands, letting them reach more people with fewer impressions. Continue reading at Advertising Age

[ Advertising Age | 2022-06-16 22:45:00 UTC ]
More news stories like this

Nielsen Expands Nielsen One Alpha by Adding End-to-End Measurement

Nielsen One isn't fully rolling out until December, but the measurement company is gearing up with an expanded rollout of Nielsen One Alpha, its early version of the offering. The cross-platform tool is designed to enable publishers and marketers to transact on a single metric across linear and... Continue reading at AdWeek

[ AdWeek | 2022-06-15 13:00:00 UTC ]
More news stories like this

Nielsen's new measurement solution takes shape with custom audiences and ROI options

Nielsen One Alpha, to be showcased at Cannes, will add outcomes measurement options for CPG and automotive by early 2023. Continue reading at Advertising Age

[ Advertising Age | 2022-06-15 13:00:00 UTC ]
More news stories like this

20 Million People Watched Jan. 6 Hearings In Prime Time, Nielsen Says

The first of several hearings on last year's Capitol attack kicked off this week with a big audience. Continue reading at The Huffington Post

[ The Huffington Post | 2022-06-11 15:44:30 UTC ]
More news stories like this

TV ad leaders say Nielsen measurement alternatives not ready for prime time

Measurement solutions from iSpot.TV and Samba TV, among others, are buzzy at this year’s upfronts, but won't see much action. Continue reading at Advertising Age

[ Advertising Age | 2022-05-26 14:00:29 UTC ]
More news stories like this

Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

Plus, Ad Age Agency Report 2022, Nielsen alternatives, macroeconomic news in a nutshell and more. Continue reading at Advertising Age

[ Advertising Age | 2022-05-20 17:50:22 UTC ]
More news stories like this

How Media Buyers Are Bouncing Back

After a challenging 2021-22 upfront, buyers have higher hopes for this year's marketplace. But the 2022-23 upfront will be unlike any other, with at least one megamerger on the horizon, the continued erosion of linear ratings, and massive measurement upheaval as multiple media companies craft... Continue reading at AdWeek

[ AdWeek | 2022-05-11 14:10:39 UTC ]
More news stories like this

Ad groups evaluate TV measurement beyond Nielsen

ANA and 4A's join CIMM to foster transition to 'multi-currency' market for TV and video. Continue reading at Advertising Age

[ Advertising Age | 2022-05-05 20:04:57 UTC ]
More news stories like this

Are CMOs Confident in Their Data Strategy? It’s Complicated

As the ad industry races toward a cookieless future where first-party data will be the guiding light for marketers, several new studies have offered insights into how chief marketing officers are struggling with their data and measurement strategies. In a global study from measurement firm... Continue reading at AdWeek

[ AdWeek | 2022-05-04 14:24:35 UTC ]
More news stories like this

Fox's Tubi expands Nielsen relationship even amid measurement upheaval

Streamer will add Digital Ad Ratings coverage with the goal of eventually using Nielsen's next-generation cross-platform measurement. Continue reading at Advertising Age

[ Advertising Age | 2022-04-29 16:00:00 UTC ]
More news stories like this

Roku opens up more advertising data for marketing mix modeling to better compete with traditional TV

Roku has struck deals with four marketing tech providers — Analytic Partners, Ipsos MMA, IRI and Nielsen — to provide data breaking down creative types, dayparts and ZIP code-level impressions. The post Roku opens up more advertising data for marketing mix modeling to better compete with... Continue reading at Digiday

[ Digiday | 2022-04-25 04:01:00 UTC ]
More news stories like this

Horizon Media will use Nielsen alternatives for up to 15% of TV upfront deals

'Without a doubt a multi-currency ecosystem will become the new norm,' says chief investment officer. Continue reading at Advertising Age

[ Advertising Age | 2022-04-19 16:22:07 UTC ]
More news stories like this

Comcast names Comscore as Nielsen alternative

Deal with Comcast's Effectv covers 66 local markets, 35 million subscribers and supports shift toward selling custom audiences during pandemic. Continue reading at Advertising Age

[ Advertising Age | 2022-04-12 14:40:50 UTC ]
More news stories like this