'News Geek' Google CEO Appeases Publishers With End to 'First Click Free'

A few years ago, Google regularly traded barbs with major news publishers in public. Today, Google is rewiring its search engine to appease them.The Alphabet unit is scrapping a contentious search result rule for subscription news sites and giving them new tools to attract more paying customers. It's Google's most significant step yet to to curry favor with news organizations that provide information for its search engine but have lost ad revenue from the rise of the internet. Facebook, the primary driver of online news traffic, is taking similar steps.The biggest change is Google's decision to eliminate its "first click free" program. This listed articles higher in search results if publishers agreed to offer some stories for free. Google is now pledging to index all subscription news outlets in search, let publishers determine how many articles to provide free through the search engine, and will not demote them in results if they have little or no free content. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2017-10-02 00:00:00 UTC ]
News tagged with: #paying customers #significant step #curry favor #news organizations #provide information #primary driver #biggest change #publishers agreed

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The Changing Face of STM Publishing

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[ Publishers Weekly | 2015-05-11 00:00:00 UTC ]
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The Evolution of Digital Publishing in China and ChineseAll

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[ Publishing Perspectives | 2015-05-11 00:00:00 UTC ]
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All the News That’s Fit to Like

When Facebook entered the news business in 2006, it set out to cover its own users. Facebook had launched as a static collection of profiles, but now, every time a user uploaded a new photo or changed her favorite quote, the development surfaced in a rolling stream of updates that Facebook... Continue reading at Slate

[ Slate | 2015-05-11 00:00:00 UTC ]
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Publishers prepare Independent Bookshop Week exclusives

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[ The Bookseller | 2015-05-09 00:00:00 UTC ]
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Latest UK Book Publishing Statistics Show Stable Market

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[ Publishing Perspectives | 2015-05-08 00:00:00 UTC ]
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News Briefs: Week of May 11, 2015

Macmillan to offer audiobooks to libraries via Hoopla and more in this week's publishing news briefs. Continue reading at Publishers Weekly

[ Publishers Weekly | 2015-05-08 00:00:00 UTC ]
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Mixed Signals From Three Publishers

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[ Publishers Weekly | 2015-05-08 00:00:00 UTC ]
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PA: publisher revenues 'steady' in 2014

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[ The Bookseller | 2015-05-08 00:00:00 UTC ]
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Amazon Publishing Marches On

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[ Publishers Weekly | 2015-05-08 00:00:00 UTC ]
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Bookselling Roundup, Week Ending May 8, 2015

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[ Publishers Weekly | 2015-05-08 00:00:00 UTC ]
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Self-Publishing

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[ Slate | 2015-05-07 00:00:00 UTC ]
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News Corp profits halve after weak newspaper ad sales

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[ The Guardian | 2015-05-07 00:00:00 UTC ]
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[ The Bookseller | 2015-05-06 00:00:00 UTC ]
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[ Editor & Publisher | 2015-05-06 00:00:00 UTC ]
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[ The Bookseller | 2015-05-06 00:00:00 UTC ]
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[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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[ Publishing Perspectives | 2015-05-05 00:00:00 UTC ]
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[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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Baltimore Theologian's Book on Violence To Publish in Wake of Riots

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[ Publishers Weekly | 2015-05-05 00:00:00 UTC ]
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