We’re in the home stretch of the Digital Content NewFronts. We’ll start the day with Meredith in its first NewFronts presentation since selling off Fortune and Time. (In April, Meredith took Money magazine off the market and discontinued its print edition. Sports Illustrated is still up for sale.) The publisher will host two back-to-back presentations this morning at its offices in downtown New York City. Target is presenting this afternoon. The big-box retailer, which is making its first foray into the NewFronts, has kept its plans hush-hush. On Wednesday, rival Walmart unveiled a new video ad network that it claims will reach half of U.S. households. And capping the week is YouTube, which once again enters the NewFronts saddled with questions surrounding brand safety. This year the digital video platform found itself in hot water after it was discovered that sexual predators were leaving comments on some YouTube videos. On the content side, it’s expected YouTube will focus less on costly originals and more on videos from its most popular stars. This year the company shifted away from its subscription strategy for original content and said it would offer originals for free. As with our previous live-blog installments, today’s series of dispatches come to you from Ad Age’s Jeanine Poggi, Ilyse Liffreing and Garett Sloane. 2:15 p.m. It's magic Digitas opens its “Trust Me” NewFronts with an act from an illusionist, who talks about the subtle art of misdirection and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-02 00:00:00 UTC ]
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Meredith Corp.--publisher of titles such as Better Homes & Gardens and Ladies Home Journal--has introduced The Meredith Engagement Dividend, a product that offers advertisers guaranteed sales for their investment in Meredith magazines. Participation requires a 12-month advertising commitment... Continue reading at Folio Magazine
[ Folio Magazine | 2011-07-25 00:00:00 UTC ]
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Written By: Graeme Neill Publication Date: Mon, 25/07/2011 - 15:44 Summersdale has bought world rights to a book about anorexia by Emma Woolf, the writer of the Sunday Times column An Apple a Day. Commissioning editor Jennifer Barclay bought the rights from Sarah Such of Sarah Such Literary... Continue reading at The Bookseller
[ The Bookseller | 2011-07-25 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 21/07/2011 - 09:18 Brent council's plan to close six of its 12 libraries was made "with great care and expressed attention to the 1964 Act" and other relevant legislation, the High Court heard yesterday (20th July). The council had faced... Continue reading at The Bookseller
[ The Bookseller | 2011-07-21 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Wed, 20/07/2011 - 09:10 Brent council failed to comply with its legal obligations under the 1964 Public Libraries and Museums Act when planning the closure of six of its libraries, the High Court was told on the first day of the judicial review... Continue reading at The Bookseller
[ The Bookseller | 2011-07-20 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Tue, 12/07/2011 - 09:37 Widespread offers and Fathers Day failed to affect book sales falling in June compared to 2010, according to the British Retail Consortium. Figures out today show total sales in the UK were up 1.5% last month in comparison to... Continue reading at The Bookseller
[ The Bookseller | 2011-07-12 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 12/07/2011 - 15:33 Dawn French has retained her position at the summit of the Official UK Top 50 for a third week. The mass-market edition of French's début novel, A Tiny Bit Marvellous (Penguin), sold 34,100 copies at UK booksellers in the seven... Continue reading at The Bookseller
[ The Bookseller | 2011-07-12 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Thu, 07/07/2011 - 09:02 WH Smiths like-for-like sales have dropped 4%, but the bookseller remains "confident" about its final year results, it said today. In the 18 weeks to 2nd July, WHS total group sales decreased by 1% and like-for-like sales... Continue reading at The Bookseller
[ The Bookseller | 2011-07-07 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Mon, 27/06/2011 - 15:45 National Book Tokens will launch the Euro Gift Card in the Republic of Ireland for the first time this Friday. The Euro Gift Card is being introduced by NBT after a great deal of interest in the system following its launch... Continue reading at The Bookseller
[ The Bookseller | 2011-06-27 00:00:00 UTC ]
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Written By: Tom Tivnan Publication Date: Tue, 21/06/2011 - 15:59 Random House had another stellar week, there was a record for Wilbur Smith and a Father's Day push led to double digit week on week rise in value and volume sales for the trade. RH did not repeat its unprecedented octet of the... Continue reading at The Bookseller
[ The Bookseller | 2011-06-21 00:00:00 UTC ]
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Under the auspices of its Vintage Crime/Black Lizard imprint, Vintage Books is launching the Weekly Lizard, a mobile-optimized online site devoted to news and feature content about crime and mystery writing. While the Weekly Lizard is designed to attract readers interested in crime, mystery and... Continue reading at Publishers Weekly
[ Publishers Weekly | 2011-06-21 00:00:00 UTC ]
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Written By: Philip Jones and Charlotte Williams Publication Date: Fri, 17/06/2011 - 09:02 E-books pioneer Arthur Klebanoff has made a targeted approach to UK agents over backlist digital rights, with agents calling his 50% royalty rate a "very positive" alternative to working with traditional... Continue reading at The Bookseller
[ The Bookseller | 2011-06-17 00:00:00 UTC ]
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Financial Times has decided to go another way for their digital subscription offering, opting out of the Apple sub model and creating an app through HTML 5, allowing users to get the app experience through their Web browser. Continue reading at Folio Magazine
[ Folio Magazine | 2011-06-17 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 14/06/2011 - 16:09 John Grisham's The Confession (Arrow) has retained its position at the summit of the Official UK Top 50 despite a 24% drop in sales week-on-week. read more Continue reading at The Bookseller
[ The Bookseller | 2011-06-14 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Fri, 10/06/2011 - 14:53 The newly crowned children's laureate Julia Donaldson has given her support for National Libraries Day, the new initiative set to carry on the success of last February's Save Our Libraries Day. Donaldson said: "Hooray for... Continue reading at The Bookseller
[ The Bookseller | 2011-06-10 00:00:00 UTC ]
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Publication Date: Fri, 27/05/2011 - 14:21 BBC Radio 4 is to broadcast an eight-hour dramatisation of Russian author Vasily Grossmans epic novel Life and Fate from 18th-24th September. Kenneth Branagh is to star in the adaptation, which will take over every drama slot on the station apart from... Continue reading at The Bookseller
[ The Bookseller | 2011-05-27 00:00:00 UTC ]
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Written By: Benedicte Page Publication Date: Thu, 26/05/2011 - 15:50 An annual National Libraries Day looks set to become a reality after widespread support for the scheme at an early planning meeting held this morning (26th May). read more Continue reading at The Bookseller
[ The Bookseller | 2011-05-26 00:00:00 UTC ]
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Written By: Lisa Campbell Publication Date: Wed, 25/05/2011 - 08:45 Edmund de Waal, Maggie OFarrell and Tony Parsons are among the authors lined up to take part in Independent Booksellers Week. The week of events, in association with the Booksellers Association, will take place between... Continue reading at The Bookseller
[ The Bookseller | 2011-05-25 00:00:00 UTC ]
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Andy Sareyan, chief brand officer and executive vice president of consumer brands with Meredith Corp., has left the company. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-24 00:00:00 UTC ]
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Written By: Philip Stone Publication Date: Tue, 24/05/2011 - 15:55 Kate McCann's Madeleine (Bantam Press) was comfortably the bestselling book at UK booksellers for the second week running, selling 63,909 copies in its first full week on sale. It brings total sales of the hardback edition of... Continue reading at The Bookseller
[ The Bookseller | 2011-05-24 00:00:00 UTC ]
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Conde Nast has launched a new marketing services division called the Ideactive Unit, which is taking aim at the non-media budgets of current Conde Nast advertisers, as well as new clients. Continue reading at Folio Magazine
[ Folio Magazine | 2011-05-23 00:00:00 UTC ]
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