We’re in the home stretch of the Digital Content NewFronts. We’ll start the day with Meredith in its first NewFronts presentation since selling off Fortune and Time. (In April, Meredith took Money magazine off the market and discontinued its print edition. Sports Illustrated is still up for sale.) The publisher will host two back-to-back presentations this morning at its offices in downtown New York City. Target is presenting this afternoon. The big-box retailer, which is making its first foray into the NewFronts, has kept its plans hush-hush. On Wednesday, rival Walmart unveiled a new video ad network that it claims will reach half of U.S. households. And capping the week is YouTube, which once again enters the NewFronts saddled with questions surrounding brand safety. This year the digital video platform found itself in hot water after it was discovered that sexual predators were leaving comments on some YouTube videos. On the content side, it’s expected YouTube will focus less on costly originals and more on videos from its most popular stars. This year the company shifted away from its subscription strategy for original content and said it would offer originals for free. As with our previous live-blog installments, today’s series of dispatches come to you from Ad Age’s Jeanine Poggi, Ilyse Liffreing and Garett Sloane. 2:15 p.m. It's magic Digitas opens its “Trust Me” NewFronts with an act from an illusionist, who talks about the subtle art of misdirection and... Continue reading at 'Advertising Age'
[ Advertising Age | 2019-05-02 00:00:00 UTC ]
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Jeff Kinney's new Diary of a Wimpy Kid novel, The Third Wheel (Puffin), has proved the... Continue reading at The Bookseller
[ The Bookseller | 2012-11-27 00:00:00 UTC ]
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Simon & Schuster Children’s Books is predicting this Christmas and Boxing Day will be... Continue reading at The Bookseller
[ The Bookseller | 2012-11-26 00:00:00 UTC ]
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From self-publishing and selling out of the trunk of a car to millions of dollars in sales and a blue-sky spot in Macy's Thanksgiving Day Parade, the creators of Elf on the Shelf discuss how they packaged up a new American tradition. Innovators often have those “blue sky” moments, times where... Continue reading at Fast Company
[ Fast Company | 2012-11-21 00:00:00 UTC ]
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Jeff Kinney's seventh Diary of a Wimpy Kid novel, The Third Wheel (Puffin), has become one of... Continue reading at The Bookseller
[ The Bookseller | 2012-11-20 00:00:00 UTC ]
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The third National Libraries Day will run on Saturday 9th February 2013. A proposal to shift... Continue reading at The Bookseller
[ The Bookseller | 2012-11-16 00:00:00 UTC ]
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Local newspaper publisher NYC Community Media, which fled its Canal Street home last week and is now publishing from 1 MetroTech Center in Brooklyn, is putting its experience as a storm-driven nomad to use. On Friday, it will launch a weekly paper called NYC Reconnects, and a website,... Continue reading at Crains New York
[ Crains New York | 2012-11-07 00:00:00 UTC ]
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Tunisia’s ISLAMeBooks, one of several new digital start-ups in the Arab world, is looking to help explain Islamic practice and theology to a wider readership. Continue reading at Publishing Perspectives
[ Publishing Perspectives | 2012-11-06 00:00:00 UTC ]
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Amazon Prime's trifecta of two-day shipping, instant media streaming and monthly Kindle book rentals just became a little more consumer friendly at a slightly higher price. As a Hacking Netflix reader recently noticed, Amazon is now inviting users to buy into Prime for $7.99 a month, bringing... Continue reading at Engadget
[ Engadget | 2012-11-06 00:00:00 UTC ]
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A consumer campaign targeting Amazon for “abusing” its power as a market leader is... Continue reading at The Bookseller
[ The Bookseller | 2012-11-01 00:00:00 UTC ]
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Icon Books' title The Horologicon by Mark Forsyth is following in the footsteps of its... Continue reading at The Bookseller
[ The Bookseller | 2012-10-25 00:00:00 UTC ]
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HarperCollins has released the digital figures of its Man Booker Prize-winning titles Wolf Hall... Continue reading at The Bookseller
[ The Bookseller | 2012-10-24 00:00:00 UTC ]
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If there's one advantage a print magazine still has over an online publication, it's the ability to offer all manner of crazy freebies glued to its pages. Maybelline samples, CDROMs packing the latest version of WinZip, or -- in tomorrow's edition of Entertainment Weekly -- something that... Continue reading at Engadget
[ Engadget | 2012-10-04 00:00:00 UTC ]
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First-day sales of The Casual Vacancy are "exceeding expectations," according to the... Continue reading at The Bookseller
[ The Bookseller | 2012-09-27 00:00:00 UTC ]
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Books by Francesca Simon, Anthony Horowitz, Shirley Hughes and Lauren Child will be included in... Continue reading at The Bookseller
[ The Bookseller | 2012-09-21 00:00:00 UTC ]
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This brisk first-person account by a Navy SEAL is an important historical work, though it, like the mission itself, is not flawless. No Easy Day Continue reading at Los Angeles Times
[ Los Angeles Times | 2012-09-05 00:00:00 UTC ]
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A group of Special Ops veterans released its own ebook, 'No Easy Op,' suggesting 'No Easy Day' author Matt Bissonnette wrote his book in part due to ‘bad blood’ with his former unit. Continue reading at The Christian Science Monitor
[ The Christian Science Monitor | 2012-09-05 00:00:00 UTC ]
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There is no doubt that it is easier to publish a tablet edition if your publication is a monthly, as opposed to either a daily or weekly. That is why most daily newspapers have chosen to either go the replica edition route, or else build apps that ta ... Continue reading at Editor & Publisher
[ Editor & Publisher | 2012-08-21 00:00:00 UTC ]
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Campaigners trying to create a community library in Kensal Rise have raised nearly half the money... Continue reading at The Bookseller
[ The Bookseller | 2012-08-20 00:00:00 UTC ]
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Books and publishing have a strong representation in this year's PR Week awards,... Continue reading at The Bookseller
[ The Bookseller | 2012-08-02 00:00:00 UTC ]
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Sales of E L James' Fifty Shades series slumped for a third consecutive week last... Continue reading at The Bookseller
[ The Bookseller | 2012-07-31 00:00:00 UTC ]
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