NewFronts day 1: 'Game of Thrones' jokes abound, NYT talks privacy

Welcome to Day 1 of the Digital Content NewFronts. Ad Age’s Jeanine Poggi, Ilyse Liffreing and Garett Sloane will be live-blogging the week-long dog-and-pony show where digital publishers, from YouTube and Twitter to Condé Nast and Meredith, are presenting buzzy new content and ad products to media buyers and marketers. While it’s expected much of the conversations happening this week will be similar to years past, the inclusion of big-box retailers Walmart and Target to the event is a sign the NewFronts are evolving beyond content into a showcase for commerce as well. Today we will hear from The New York Times, Viacom and Twitter, among others.  Every year there’s one word or phrase that publishers lean into, such as, in years past, brand safety, augmented reality and branded content. But this year's most overused phrase won't likely have anything to do with digital publishing at all. Instead, let’s take a shot every time someone mentions “Game of Thrones.” It's worth noting, during a week dedicated to home-grown digital content, the thing on everyone's mind is a traditional TV show. 3:40 p.m. ET Late night antics  Comedian David Spade announces his new digital late-night series. “I apologize for hugging Kelly Day,” Spade says, adding that he doesn’t want to get in trouble for hugging the president of Viacom Digital Studios. The show will include interviews with actresses Lori Loughlin and Felicity Huffman, Spade jokes, referring to the two women who are named in a... Continue reading at 'Advertising Age'

[ Advertising Age | 2019-04-29 00:00:00 UTC ]
News tagged with: #global head #rupert murdoch #ben winkler #long night

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Are Publishers in South Korea Gaming Their Bestseller Lists?

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[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
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Strong first-day sales for Inferno

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[ The Bookseller | 2013-05-15 00:00:00 UTC ]
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Book Marketing Q&A: Jeff Yamaguchi Talks Advertising

Jeffrey Yamaguchi, Director of Digital Marketing at Abrams Books, talks about what today's book marketers need in their toolbox to execute successful advertising campaigns. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2013-05-15 00:00:00 UTC ]
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Dan Brown: Happy 'Inferno' publication day

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[ Los Angeles Times | 2013-05-14 00:00:00 UTC ]
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Microsoft may buy Barnes & Noble's Nook unit for $1 billion

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[ Los Angeles Times | 2013-05-09 00:00:00 UTC ]
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Microsoft Mulling Nook Media LLC Purchase For $1 Billion

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[ Editor & Publisher | 2013-05-09 00:00:00 UTC ]
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Barnes & Noble drops Nook prices, eyes Mother's Day sales boost

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[ Los Angeles Times | 2013-05-07 00:00:00 UTC ]
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Free Comic Book Day: What is it and how can you celebrate?

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[ The Christian Science Monitor | 2013-05-03 00:00:00 UTC ]
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Wilkinson to give up day job after new Pan Mac deal

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[ The Bookseller | 2013-05-02 00:00:00 UTC ]
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'The Hunger Games' trilogy drives juvenile fiction sales up 13.1 percent for 2012

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[ The Christian Science Monitor | 2013-05-01 00:00:00 UTC ]
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Indie Alliance creates Independents Day

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[ The Bookseller | 2013-04-17 00:00:00 UTC ]
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[ The Bookseller | 2013-04-12 00:00:00 UTC ]
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[ The Bookseller | 2013-04-05 00:00:00 UTC ]
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Brooks’s ‘World War’ Tops Talk

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[ Publishers Weekly | 2013-03-29 00:00:00 UTC ]
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Century acquires Five Days Left at auction

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[ The Bookseller | 2013-03-25 00:00:00 UTC ]
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[ The Bookseller | 2013-03-18 00:00:00 UTC ]
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Jim Gavin talks about the mix of fact and fiction in 'Middle Men'

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[ Los Angeles Times | 2013-02-16 00:00:00 UTC ]
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[ The Bookseller | 2013-02-15 00:00:00 UTC ]
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Time Warner in talks to sell part of Time Inc.

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[ Crains New York | 2013-02-14 00:00:00 UTC ]
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[ The Bookseller | 2013-02-12 00:00:00 UTC ]
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