New York Times to launch digital magazine

Building on the success of its Pulitzer Prize winning interactive article "Snow Fall," the New York Times will launch what it's calling "an immersive digital magazine experience."Sam Sifton, the former Times food critic-turned national editor, will lead the project. At the same time, he will develop a new digital product involving dining news. The new projects were revealed in an internal memo sent out Friday by Executive Editor Jill Abramson and continued her efforts to strengthen the digital edition of the paper as company revenue and profits continue to fall.The multimedia magazine appears to complement Need to Know, the working title for what will be the first in a suite of lower-priced digital products coming out later this year and next. New CEO Mark Thompson announced plans for the new paid products as part of a growth strategy laid out by the Times Co. in April. Deputy Metro Editor Clifford Levy has been assigned to edit Need to Know.One analyst called the initiatives a positive step for the paper but overdue."Anything to improve and broaden the online product and get more people to pick it up" is good, said Edward Atorino, a media analyst with The Benchmark Co. Noting that print advertising revenue for the Times keeps falling, he added, "I'm surprised they waited so long."The interactive magazine will be a home for outstanding articles from the previous week as well as "new, multimedia narratives in the tradition of Snow Fall," Ms. Abramson wrote in the memo. "As... Continue reading at 'Crains New York'

[ Crains New York | 2013-07-13 00:00:00 UTC ]
News tagged with: #previous week #mobile devices #early stages #digital offerings

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Easons to launch a company makeover

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[ The Bookseller | 2011-03-09 00:00:00 UTC ]
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The Secret to Digital Growth: Investing In Content?

Business Insider's Henry Blodget tells (almost) all. But can online revenue cover the costs of original content? Continue reading at Folio Magazine

[ Folio Magazine | 2011-03-08 00:00:00 UTC ]
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Turning Digital into Dollars

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[ Publishers Weekly | 2011-03-07 00:00:00 UTC ]
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Sainsbury's launches own-brand kids' books

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[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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[ The Bookseller | 2011-03-07 00:00:00 UTC ]
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Hearst's John Loughlin Highlights Four Key Drivers for Magazines at DMA Circ Marketing Day

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[ Folio Magazine | 2011-03-03 00:00:00 UTC ]
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[ The Bookseller | 2011-03-02 00:00:00 UTC ]
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[ PC World | 2011-03-02 00:00:00 UTC ]
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[ Folio Magazine | 2011-03-01 00:00:00 UTC ]
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[ The Bookseller | 2011-03-01 00:00:00 UTC ]
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[ Publishers Weekly | 2011-02-28 00:00:00 UTC ]
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[ The Bookseller | 2011-02-25 00:00:00 UTC ]
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[ The Bookseller | 2011-02-24 00:00:00 UTC ]
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[ Folio Magazine | 2011-02-24 00:00:00 UTC ]
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[ The Bookseller | 2011-02-23 00:00:00 UTC ]
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[ The Bookseller | 2011-02-23 00:00:00 UTC ]
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[ The Bookseller | 2011-02-23 00:00:00 UTC ]
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[ Media Week | 2011-02-23 00:00:00 UTC ]
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[ Baltimore Sun | 2011-02-22 00:00:00 UTC ]
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