New Republic Spinning Off Content Marketing Agency

When The New Republic said last summer that it was creating a brand marketing studio called Novel, it seemed a bit out of character. The magazine, which has been referred to as the "in-flight magazine of Air Force One," has been known throughout its history as a lofty journal of ideas, rather than as a platform for brand engagement.But Novel was conceived under the management of former owner Chris Hughes and CEO Guy Vidra, who attempted to transform the magazine into a 21st-century digital media company. So when Mr. Hughes formally sold the New Republic in February after just less than four years, it seemed like Novel's days at the company could be numbered.Now new publisher Hamilton Fish confirmed, in a Monday memo first reported by FishbowlNY, that the Novel team will leave the company. "The Novel team will be departing on April 1 and I have agreed to enable the team to retain their entire client list should they find a new home," he wrote. Continue reading at AdAge.com Continue reading at 'Advertising Age'

[ Advertising Age | 2016-03-21 00:00:00 UTC ]
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Adweek Builds New Executive Team, Naming Former People GM Zoë Ruderman Chief Content Officer and Former Condé Nast Executive Drew Schutte Chief Revenue Officer

Adweek, the leading source of news, insights and intelligence for the marketing and advertising industry, today announced it has hired former Vice President and General Manager of People, Zoe Ruderman as Chief Content Officer and Drew Schutte, former executive at Conde Nast titles The New... Continue reading at AdWeek

[ AdWeek | 2023-11-30 19:30:00 UTC ]
More news stories like this | News stories tagged with: #executive team #advertising industry #today announced #vice president #general manager #conde nast


Book Packager Melcher Media Expands into Marketing and Printing

After 30 years in business, the company will offer direct-to-consumer sales, marketing, and printing services for what founder and CEO Charles Melcher calls "a focused list of clientele." Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-11-30 00:00:00 UTC ]
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Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets

Bookwire's 'WAY' audiobook services are to be available to French-language publishers early in 2024. The post Germany: Bookwire’s Audiobook Service Goes to Brazilian, English, Spanish Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-11-29 04:44:54 UTC ]
More news stories like this | News stories tagged with: #post germany #audiobook service #spanish markets #audiobook


Preserving our digital content is vital. But paying $38,000 for the privilege is not | John Naughton

Storing online data in perpetuity is not just about photos and texts but thoughts and ideas. Platforms such as WordPress are starting to act, but it must be at a realistic priceWay back in 2004 the two founders of Google, Larry Page and Sergey Brin, thought that it would be a cool idea to scan... Continue reading at The Guardian

[ The Guardian | 2023-11-25 16:00:53 UTC ]
More news stories like this | News stories tagged with: #printed books #larry page #university libraries #digital content


IAC and News Corp call out generative AI companies for scraping their content without compensation

During News Corp’s and IAC’s latest earnings calls, the publishers reiterated their anger toward generative AI companies scraping their content without permission or payment — and what they think the next steps will be. Continue reading at Digiday

[ Digiday | 2023-11-17 05:01:00 UTC ]
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How Marketers Are Navigating AI’s Language Gap

When Mike Sotelo, vice president of digital content and experience at ad agency Alma, experimented with OpenAI's generative artificial intelligence tool GPT-3 in Spanish earlier this year, it wasn't long before he came across a language gap. Sotelo entered two prompts: "How does a guey [a... Continue reading at AdWeek

[ AdWeek | 2023-11-13 21:00:00 UTC ]
More news stories like this | News stories tagged with: #vice president #digital content


Levine Querido: Making Waves in the Spanish Market

Since its inception in 2019, the children’s publisher has quietly amassed a list of award-winning and bestselling titles with a focus on stories about the Latine experience by Latine creators. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-10-30 04:00:00 UTC ]
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Sharjah International Book Fair To Host 108 Markets

At a news conference in the UAE, a new record for the coming 42nd Sharjah International Book Fair in how many markets will be represented. The post Sharjah International Book Fair To Host 108 Markets appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-13 16:17:01 UTC ]
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Frankfurt’s 2026 Guest of Honor: The Czech Republic

Following Slovenia, Italy, and the Philippines, the Czech Republic will be guest of honor at the 78the Frankfurt Book Fair in 2026. The post Frankfurt’s 2026 Guest of Honor: The Czech Republic appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-10-02 15:12:55 UTC ]
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Bloomberg Media Restructures Sales Team to Streamline Events, Integrated Marketing

Business and financial news publisher Bloomberg Media is restructuring its sales and marketing divisions around industries like tech, finance, auto, luxury and consultancy, rather than geography, to streamline operations and strengthen its appeal to advertisers, according to chief revenue... Continue reading at AdWeek

[ AdWeek | 2023-09-28 10:30:00 UTC ]
More news stories like this | News stories tagged with: #integrated marketing #streamline operations #news publisher


TikTok now lets creators label AI-generated content

TikTok is rolling out a toolset that lets users label posts that have been created or enhanced by artificial intelligence. This move comes after the social media giant added a number of filters for video uploads that made heavy use of AI, and an image generator to help create unique backgrounds.... Continue reading at Engadget

[ Engadget | 2023-09-19 15:45:36 UTC ]
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Circana BookScan: US Print Book Market ‘Slowing a Bit’

The August assessment of Circana BookScan's Kristen McLean shows romance leading a drop in United States print book sales. The post Circana BookScan: US Print Book Market ‘Slowing a Bit’ appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-09-11 22:40:03 UTC ]
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Self-publishers must declare if content sold on Amazon’s site is AI-generated

Retailer announces new rules for its Kindle Direct Publishing forum after complaints about AI-produced works being sold under human writers’ namesAmazon has introduced new rules and guidance for Kindle books generated by artificial intelligence tools, including the requirement that authors... Continue reading at The Guardian

[ The Guardian | 2023-09-11 17:08:53 UTC ]
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US Copyright Office opens public comments on AI and content ownership

The US Copyright Office (USCO) wants your thoughts on generative AI and who can theoretically be declared to own its outputs. The technology has increasingly commanded the legal system’s attention, and as such office began seeking public comments on Wednesday about some of AI’s thorniest issues... Continue reading at Engadget

[ Engadget | 2023-08-31 17:02:25 UTC ]
More news stories like this | News stories tagged with: #rising number #published works #sarah silverman #class-action lawsuit #memoir #graphic novel


YouTube will trade on its own co-viewing data, sparking agency pushback

Nielsen guarantees will remain an option, at least for now, as YouTube joins Amazon in alt currency movement. Continue reading at Advertising Age

[ Advertising Age | 2023-08-21 09:00:00 UTC ]
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Circana on July’s US Print Book Market: A Slight Frontlist Gain

Despite overall flat sales this July, Circana reports that the US book market also saw some frontlist gains and new voices on the bestseller list. The post Circana on July’s US Print Book Market: A Slight Frontlist Gain appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-08-08 19:27:46 UTC ]
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Inside TikTok’s out-of-home marketing approach as it expands further beyond mobile

The social media platform has partnered with several digital media networks, including GSTV, Redbox and ReachTV as part of a larger push into digital out-of-home. Continue reading at Advertising Age

[ Advertising Age | 2023-08-08 09:30:00 UTC ]
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NASA+ is the space agency's very own streaming platform

NASA is launching its very own streaming platform called NASA+ sometime this summer. While the space agency already livestreams launches and other events on its website, NASA+ will feature not just live broadcasts, but also collections of original video series. A handful of the first shows on... Continue reading at Engadget

[ Engadget | 2023-07-28 06:30:42 UTC ]
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Publishers Tap Into Market for Tarot Cards, Crystals, and More

Forthcoming books explore how to utilize the magical properties of such items to brighten moods, restore energy, quell pain, foster a sense of connection, and face tough social issues. Continue reading at Publishers Weekly

[ Publishers Weekly | 2023-07-28 04:00:00 UTC ]
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Spain’s Book Market in 2022: Up 5.5 Percent

The annual report from Spain's publishers describes a 10th consecutive year of growth for the country's book market, at €2.7 billion. The post Spain’s Book Market in 2022: Up 5.5 Percent appeared first on Publishing Perspectives. Continue reading at Publishing Perspectives

[ Publishing Perspectives | 2023-07-27 20:58:08 UTC ]
More news stories like this | News stories tagged with: #post spain #annual report #book market