New Liane Moriarty novel from PMJ in September

Penguin Michael Joseph is publishing a new novel from Liane Moriarty, Apples Never Fall, this September, supported by a "major" PR and marketing campaign. Continue reading at 'The Bookseller'

[ The Bookseller | 2021-01-27 23:31:30 UTC ]

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Best Marketing Campaign award to James Patterson is Missing

Marketing campaigns for books by James Patterson, David O’Doherty and Chris Judge, and Helen Walsh were named as the winners of the Best Marketing Campaign of the Year Awards today (25th March). The Book Marketing Society (BMS), which is now part of Nielsen Book, gave its annual awards at the... Continue reading at The Bookseller

[ The Bookseller | 2015-03-26 00:00:00 UTC ]
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Digital storytelling for HoZ Carnivia campaign

Head of Zeus has launched a “fully immersive, story driven” digital marketing campaign to mark the release of Jonathan Holt’s The Abduction in paperback. The novel is the second in the Carnivia thriller trilogy, and the marketing campaign will be hosted on the Carnivia website, with Head of... Continue reading at The Bookseller

[ The Bookseller | 2014-10-30 00:00:00 UTC ]
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BEA 2014: Her Ideal Reader: PW Talks With Liane Moriarty

Liane Moriarty is the Australian author of five internationally bestselling novels, including The Husband’s Secret. Continue reading at Publishers Weekly

[ Publishers Weekly | 2014-05-29 00:00:00 UTC ]
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Tesco Clubcard promotion for blinkbox books

Tesco is encouraging its Clubcard holders to buy more ebooks in a marketing campaign to run over... Continue reading at The Bookseller

[ The Bookseller | 2014-05-02 00:00:00 UTC ]
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The New Backbone of Content and Marketing: Data

This may sound obvious, but data is now at the heart of just about every action publishers and advertisers make. There appears to be no end to the data sources and the appetite publishers and brands have for it. Data drives every decision, from the content we produce to the viability and... Continue reading at Folio Magazine

[ Folio Magazine | 2013-07-26 00:00:00 UTC ]
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Vintage scoops BMS Best Marketing Campaign award

Vintage has won the best marketing campaign of the year award at the Book Marketing Society's... Continue reading at The Bookseller

[ The Bookseller | 2012-06-22 00:00:00 UTC ]
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Wimpy Kid wins BMS marketing gong

The marketing campaign for Diary of a Wimpy Kid: Cabin Fever by Jeff Kinney has won the latest... Continue reading at The Bookseller

[ The Bookseller | 2012-02-10 00:00:00 UTC ]
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The ToC Perspective: A Call for a Unified E-book Market

Imagine buying a car that locks you into one brand of fuel. That new BMW only runs on BMW gas. There are plenty of BMW gas stations around, so convenience isn't an issue. But if a different brand of gas station offers a discount, a membership program, or some other marketing campaign, you can't... Continue reading at Publishers Weekly

[ Publishers Weekly | 2012-02-03 00:00:00 UTC ]
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Grand plans for Paolini as Inheritance Cycle climaxes

Written By: Charlotte Williams Publication Date: Mon, 22/08/2011 - 11:40 Random House Children’s Books is hoping that Christopher Paolini’s Inheritance Cycle series will be remembered for generations to come as it plans marketing activity for the final instalment, Inheritance. The fourth... Continue reading at The Bookseller

[ The Bookseller | 2011-08-22 00:00:00 UTC ]
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Eason launches "diverse" marketing campaign

Written By: Lisa Campbell Publication Date: Mon, 11/04/2011 - 15:56 Eason has today (11th April) launched a new marketing campaign to emphasise the diversity of the customers it caters for. The Irish bookselling chain's new strapline is "Whatever you're into, get into Eason", and will start... Continue reading at The Bookseller

[ The Bookseller | 2011-04-11 00:00:00 UTC ]
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