Netflix with ads will be available November 3rd for $7 per month

Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries, including the US, UK, Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, South Korea and Spain.There are compromises beyond the commercials, which will run for an average of four to five minutes per hour. You'll be limited to a "720p/HD" resolution, and licensing will prevent you from watching certain movies and TV shows. Netflix says it's "working on" lifting that content restriction. You also can't download content to watch offline, so you'll need to pay for a Standard or Premium plan if you need viewing material for your next flight.The ads will initially be 15- to 30-second spots, and will play both before and during shows. There will be "broad" targeting for those ads based on criteria like your country and the genres of content you watch. Nielsen is also tracking the performance of these ads in the US through its digital rating system.There are still plenty of incentives to use a more expensive plan, then. However, Netflix is hopeful this will make its service accessible to a wider audience than before. To some extent, it's necessary. Netflix has been losing subscribers in recent quarters, and Basic with Ads could help either attract newcomers or keep existing... Continue reading at 'Engadget'

[ Engadget | 2022-10-13 17:45:26 UTC ]

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The Morning After: Streaming overtakes cable TV for the first time

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[ Engadget | 2022-08-19 11:15:00 UTC ]
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Streaming viewership surpasses cable TV for the first time in the US

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[ Engadget | 2022-08-18 16:44:57 UTC ]
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Streaming TV surpasses cable viewing for the first time, Nielsen reports

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[ Advertising Age | 2022-08-18 14:23:15 UTC ]
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[ AdWeek | 2022-08-16 12:15:00 UTC ]
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Amazon strikes deal with Nielsen to measure NFL 'Thursday Night Football' ratings

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[ Advertising Age | 2022-08-16 12:15:00 UTC ]
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Media measurement uncertainty—tracking TV, social and digital

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[ Advertising Age | 2022-08-10 12:08:43 UTC ]
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Micron, Novavax fall; Qualys, Nielsen Holdings rise

Stocks that traded heavily or had substantial price changes Tuesday: Micron, Novavax fall; Qualys, Nielsen Holdings rise Continue reading at ABC News

[ ABC News | 2022-08-09 20:13:11 UTC ]
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Watch Annapurna Interactive's games showcase here at 3PM ET

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[ Engadget | 2022-07-28 18:00:16 UTC ]
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Nielsen Expands YouTube Measurement With Four-Screen Ad Deduplication

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[ AdWeek | 2022-07-21 14:50:01 UTC ]
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Nielsen BookData Opens a Third Annual Industry-Wide Awards Survey

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[ Publishing Perspectives | 2022-07-18 21:18:55 UTC ]
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[ Advertising Age | 2022-06-24 14:08:24 UTC ]
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Cannes Today—Netflix x Google, Paris Hilton x Gary V, and the branded yacht scene explained

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[ Advertising Age | 2022-06-21 20:59:38 UTC ]
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Amazon promises to fix Comixology after making the service nearly unusable

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[ Engadget | 2022-06-19 19:56:15 UTC ]
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NBCU says 40% of its upfront deals are on Nielsen alternative currencies

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[ Advertising Age | 2022-06-16 22:45:00 UTC ]
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[ AdWeek | 2022-06-15 13:00:00 UTC ]
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[ Advertising Age | 2022-06-15 13:00:00 UTC ]
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[ The Huffington Post | 2022-06-11 15:44:30 UTC ]
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[ Advertising Age | 2022-05-26 14:00:29 UTC ]
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Apple’s must-see iPhone privacy ad, and how brands have been scaling up influencer marketing: Datacenter Weekly

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[ Advertising Age | 2022-05-20 17:50:22 UTC ]
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[ AdWeek | 2022-05-11 14:10:39 UTC ]
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