Netflix's ad-supported tier finally has a release date, and it's now clear just what sacrifices you'll have to make to get a lower price. The new "Basic with Ads" plan will be available November 3rd at 12PM Eastern for $7 per month. It will initially be available to viewers in 12 countries, including the US, UK, Australia, Brazil, Canada, France, Germany, Italy, Japan, Mexico, South Korea and Spain.There are compromises beyond the commercials, which will run for an average of four to five minutes per hour. You'll be limited to a "720p/HD" resolution, and licensing will prevent you from watching certain movies and TV shows. Netflix says it's "working on" lifting that content restriction. You also can't download content to watch offline, so you'll need to pay for a Standard or Premium plan if you need viewing material for your next flight.The ads will initially be 15- to 30-second spots, and will play both before and during shows. There will be "broad" targeting for those ads based on criteria like your country and the genres of content you watch. Nielsen is also tracking the performance of these ads in the US through its digital rating system.There are still plenty of incentives to use a more expensive plan, then. However, Netflix is hopeful this will make its service accessible to a wider audience than before. To some extent, it's necessary. Netflix has been losing subscribers in recent quarters, and Basic with Ads could help either attract newcomers or keep existing... Continue reading at 'Engadget'
[ Engadget | 2022-10-13 17:45:26 UTC ]
Right now’s a really good time to be a One Piece fan. Netflix announced on Sunday that it’s working with Wit Studio — the animation studio behind the early seasons of Attack on Titan and Vinland Saga — for a new anime adaptation of the long-running series. It’ll start fresh from the East Blue... Continue reading at Engadget
[ Engadget | 2023-12-17 22:14:11 UTC ]
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The streaming platform has shared its most in-depth look at what their many subscribers have been watchingIn news that will excite anyone who spent a substantial chunk of their youth poring over the purple “Life” section of USA Today for Nielsen ratings and box office reports, Netflix has... Continue reading at The Guardian
[ The Guardian | 2023-12-13 17:53:11 UTC ]
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Arkane Lyon, the developer of Deathloop, is making a game based on Marvel’s resident vampire hunter Blade. There’s a trailer, but it’s just a cinematic with no gameplay. Still, this is very exciting news as Arkane Lyon is the talented team behind Prey and the Dishonored 2. It also made the... Continue reading at Engadget
[ Engadget | 2023-12-08 03:21:48 UTC ]
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The Biden White House recently enacted its latest executive order designed to establish a guiding framework for generative artificial intelligence development — including content authentication and using digital watermarks to indicate when digital assets made by the Federal government are... Continue reading at Engadget
[ Engadget | 2023-11-30 18:45:42 UTC ]
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The award-winning Irish author on losing his father at 18, the drawbacks of English editors and the theme of imprisonment in his workMike McCormack was born in London in 1965 and raised on a farm in County Mayo in the west of Ireland. He published his first story collection, Getting It in the... Continue reading at The Guardian
[ The Guardian | 2023-11-11 18:00:01 UTC ]
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The world of ants is a mysterious one, as we’re still learning new stuff about the most populous insect on Earth. Soon we’ll be able to get a more hands-on approach with everyone’s favorite picnic-ruiners, thanks to the forthcoming insect sim Empire of the Ants. The... Continue reading at Engadget
[ Engadget | 2023-10-13 19:10:34 UTC ]
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The Latinx population is one of the fastest-growing U.S. demographics, making up nearly 19% of the U.S. population. It is the youngest major racial and ethnic group in the U.S. By 2025, the Latinx community will account for 12% of all U.S. buying power. They are also digitally connected. A... Continue reading at AdWeek
[ AdWeek | 2023-10-11 20:30:38 UTC ]
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JIC’s move comes as Nielsen nears key Media Rating Council vote on its own new measurement system. Continue reading at Advertising Age
[ Advertising Age | 2023-09-20 12:00:00 UTC ]
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Plus, Nielsen names a new CEO, Hispanic audiences are undercounted, macroeconomic news in a nutshell—and more. Continue reading at Advertising Age
[ Advertising Age | 2023-09-15 18:24:18 UTC ]
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The move follows Nielsen laying off 9% of its own staff and comes a day after VideoAmp announced a $150 million funding round. Continue reading at Advertising Age
[ Advertising Age | 2023-09-14 20:19:52 UTC ]
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Nielsen named Karthik Rao, who headed Nielsen Audience Measurement, as CEO of the entire company, succeeding David Kenny, who will become executive chairman. Continue reading at Advertising Age
[ Advertising Age | 2023-09-14 13:51:57 UTC ]
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Top line TV measurement and analytics giant Nielsen has named Karthik Rao as CEO, effective immediately. Former CEO David Kenny, who had the position since 2018, will take the role of executive chairman. Between the lines Following his appointment as CEO, Rao said he was looking to position... Continue reading at AdWeek
[ AdWeek | 2023-09-14 13:35:17 UTC ]
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Following a contentious meeting last week, Nielsen won't change panel currency used to write deals but will make Amazon first-party data part of offering. Continue reading at Advertising Age
[ Advertising Age | 2023-09-07 20:12:10 UTC ]
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Nielsen says networks had months to integrate their own streaming data, but networks deny meaningful talks happened. Continue reading at Advertising Age
[ Advertising Age | 2023-08-30 21:14:51 UTC ]
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Nielsen’s big data trading rollout comes prior to MRC audit meetings and without Nielsen detailing findings that could drastically impact ratings for some Spanish-language networks and other programming. Continue reading at Advertising Age
[ Advertising Age | 2023-08-28 09:30:00 UTC ]
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TV network executives are alleging bias from two referees in the industry—Nielsen and the Media Rating Council. Continue reading at Advertising Age
[ Advertising Age | 2023-08-25 13:30:25 UTC ]
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Nielsen guarantees will remain an option, at least for now, as YouTube joins Amazon in alt currency movement. Continue reading at Advertising Age
[ Advertising Age | 2023-08-21 09:00:00 UTC ]
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The 2010s legal drama has broken records since hitting US Netflix, shining light on viewing patterns in a fragmented television landscapeSince I work in the business of talking television, I am often asking people what they’re watching. And this summer, the predominant answer – usually in the... Continue reading at The Guardian
[ The Guardian | 2023-08-17 18:02:26 UTC ]
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Partnership will test buy-side systems’ ability to run on alternative currencies, and what it means for next steps. Continue reading at Advertising Age
[ Advertising Age | 2023-08-17 14:00:00 UTC ]
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Newly unsealed court filings reveal how much data Xwitter has handed over to the January 6 investigation. This includes all tweets sent, drafted, liked and retweeted – even if they were subsequently deleted – by Donald Trump’s official account. This cache also included DMs sent, received or... Continue reading at Engadget
[ Engadget | 2023-08-17 11:15:13 UTC ]
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